Posts in Mobile

Foursquare gets past the man power problem by crowdsourcing its Vancouver launch

What do startups strapped for cash — and time — do when they want to expand their brand into new places? In the case of  Foursquare, they're letting their users do it for them.

The location-based messaging service, begun by Naveen Selvadurai and Dennis Crowley in New York City, has been getting a lot of positive press lately. (I've written previously about the company here.)

But keeping up with all of that attention is a different story. While many online companies can easily push their web presence globally, Foursquare is currently only available in 22 cities. The technology is capable of working anywhere, but making it useful takes work on the ground. And in Vancouver, users are willing to put in those hours themselves. Starting on September 9, Foursquare is launching in the Canadian city. With a little help from the city's residents. And marketing firm 6S. If it goes well, this could greatly expand the company's reach. And show how a little positive word of mouth can go global.

0 comments

Best practice tips for iPhone apps

Apps are big business, with Apple recently passing the landmark of 1.5bn apps downloaded by users, and there are now more than 65,000 iPhone apps in the App Store.

With so many competing apps, developers and brands need to deliver the best possible user experience. Here are a few best practice tips for improving the usability of iPhone apps...

1 comment

Mobile site review: Autotrader

Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.

It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...

8 comments

Gartner: mobile will grow 74% this year. And explode by 2011.

It's been the year of mobile for about a decade now. But thanks to the iPhone (and other smartphones), it looks like mobile advertising is set to make some actual progress this year.

According to new study by Gartner, mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to commit to mobile as part of the digital shift in the ad market. 

And what is bringing in the most money in mobile so far? The dreaded banner ad.

3 comments

The difference between the App Store and Android Market? A summer home

According to estimates in a recent report, around $200m in iPhone apps are sold each month in Apple's App Store. The same report pegged the amount of money generated by app sales in Google's Android Market at only $5m.

But one company that develops apps that are sold in both marketplaces, Larva Labs, suggests that the gap between the iPhone economy and the Android economy may be even greater.

The reason? Despite producing Android apps that are ranked well in the Android Market, that have been featured by Google and that sell for $4.99/each, the company only managed to make $62.39/day on average from Android app sales during the month of August. As Larva Labs' Matt Hall writes, "Very difficult to buy the summer home at this rate".

2 comments

Freemium works in the iPhone's $2.4 billion App Store business

It may come as no surprise that more people download applications on the iPhone and iPod touch than on Google's Android phone, but on both services, people are making purchases based on services they've already tried for free.

Mobile ad network AdMob released its July survey results today. After surveying 1,117 mobile phone users, the company found that across platforms, free-to-paid upgrades are the most cited driver for mobile app purchases, helping to prove that the freemium model works. In mobile at least.

0 comments

Will intrusive ads on iPhone apps turn off users?

The New York Times has started to use intrusive ad formats for users of its iPhone news app, with full screen interstitial ads appearing between pages.

These ads can be pretty annoying on the internet, so will they discourage iPhone owners from using your app?

4 comments

20 badass iPhone apps for the boss

Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.

We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.

Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them. 

4 comments

Why you need to create video for the web

Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the answer? Go where the eyes are.

Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.

7 comments

iPhone app review: Edinburgh Festivals Guide

Once a year Edinburgh’s population more than doubles with an influx of visitors arriving to take advantage of Edinburgh’s festival season.

A new iPhone app has many positive features to help punters through the maze of shows and venues, although some improvements can be made to support the user journey. 

4 comments

Branded apps: Should they be free or paid?

The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?

That question was a big topic of discussion at the Digiday:APPS conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy declared that within the next year we will see "Darwinism of the app space” as hordes of applications die off from lack of use. 

0 comments

Case Study: Sherwin-Williams ColorSnap iPhone App

In the iPhone App Store, as in life, popularity begets more popularity. And while success in that space is a goal for many brands, getting people to download a mobile application is about more than simply creating a great interface. 

In the case of Sherwin-Williams, the company had created a fun and entertaining application that was useful in the mobile environment and promoted the brand's products. After a $15,000 ad buy with AdMob, they moved up the ladder of popularity in the App Store, reaching the iPhone's coveted top 25 most popular applications list. And as AdMob promised, the app got even more popular after they stopped running ads.

2 comments