Posts in Mobile

App review: The Spectator for iPhone

Political magazine The Spectator has just launched an iPhone app with an interesting subscription model. Unlike recent apps released by other publishers such as FT.com and The Telegraph, The Spectator's version charges users 59p per week for access.

However, while the subscription model might be intriguing, and offers a glimpse of how publishers may make money from mobile apps, it fails to deliver on user experience...

The Spectator iPhone app

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How can you get your iPhone app featured by Apple?

The number of apps in the App Store now exceeds 80,000, and though it's safe to assume that there is a fair amount of dross there, it is still a daunting task to get your app noticed by users, however good it is. 

This makes an appearance in one of the App Store's featured apps lists, or even better in a print or TV ad for the iPhone, all the more valuable. There is no guaranteed way to achieve this, but what can app developers do to maximise their chances?

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Nokia officially announces Dopplr acquisition

Although reports of the acquisition had been circling since last week, Nokia made it official today: it has acquired London and Helsinki-based mobile travel startup Dopplr for an undisclosed amount. According to rumors, the acquisition price is somewhere between €10 million and €15 million.

Dopplr, which currently has seven employees, will join Nokia's services division. According to Nokia's press release, "The acquisition does not change the current Dopplr service which is available at Dopplr.com and on platforms where Dopplr is integrated".

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Men's Health takes Jimmy the bartender app to the bank

Being first to market in the iPhone App Store may have helped a lot of brands sell their products, but with over 1 billion downloads already under its belt, that option is no longer available.

So how do companies get people to buy their app when the space they cover is already well represented in the store? In the case of Men's Health, they released a drinking app. And sat back as over 50,000 people downloaded "Jimmy the Bartender" in its first month.

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Starbucks introduces barcode payments with its new iPhone app

Starbucks may have foisted the fabricated need for half caf soy no foam lattes on the American populace, but now that the country is accustomed to making finnicky caffeine orders, the company is trying to reassert its dominance on the caffeine market. And today the company announced an iPhone app that may help it get ahead of the curve when it comes to technology.

While Starbucks may be late to the iPhone app party, the company is making up for its tardiness with some caffinated leaps forward in the field of mobile payments.

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How many iPhone users does your website get?

So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones? 

I took a quick look at the stats for Econsultancy.com...

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Adobe chases the viral ghost with Flash Platform Services

Adobe's Flash product may be one of the most widely used platforms for creating content on the web, but web content today is only as good as the number of people who see it. To help encourage the act of sharing, Adobe announced Monday a new product called Flash Platform Services for Distribution.

Adobe says the online distribution service allows developers to make their applications compatible with most social networks and mobile operating systems, and will make content more easily shareable by users.

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Google Fast-Flip can help media brands. But will it stick?

Google has long been trying to dissuade publishers that it is a parasite leeching revenue off of their hardwork. And this fall, the company is putting its money where its mouth is.

Last week Google announced a micropayment system that could help publishers monetize content. And this week, the search giant has introduced its first revenue sharing agreement with publishers: Google Fast Flip.

The new format will start aggregating content from about 40 publishers in a format reminiscent of offline reading — and share the advertising proceeds with content creators.

This is a big shift for Google, but it makes sense for the company to create new ways of viewing news online. Publishers are frustrated with their lack of revenue online and eager to change the business model of sharing Internet content.

If newspapers succeed in their reboot and come up with a successful way to make money off the web, Google wants to get a piece of the action. It's just unclear what model will actually stick.

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Q&A: lastminute.com's Marko Balabanovic on innovation

Marko BalabanovicMarko Balabanovic won an award for Innovation in Multichannel Marketing at Econsultancy's Innovation Awards last year, and this year he is a member of the judging panel.

I've been talking to Marko, who is Head of Innovation at lastminute.com, about lastminute.com labs, how the team looks to innovate, and some of the products it has created...

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Chitika study: iPhone users hate ads

Local and time sensitive advertising opportunities on the iPhone may be getting a lot of people excited these days, but online ad company Chitika is not among those bullish about the burgeoning mobile ad market. 

The Marlborough, Mass.-based company conducted a study that found people using mobile phone aren't clicking on ads — especially iPhone users.

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Smartphone users are ready for more targeted ads


It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone

But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones  — especially when they're relevant. 

And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones. 

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Apple starts marketing paid apps

Today's big announcement from Apple had to do with the new iPod's video capabilities, but the company has also made a small tweak that could be incredibly useful to those trying to earn revenue from iPhone apps. Apple is launching a new section in the iTunes store that highlights paid apps.

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