Posts in Mobile

Moldy tweets: Take a deep breath before responding to negativity

Everybody just calm down. A Twitter user who wrote a negative tweet about mold in her apartment is now being sued for $50,000 in damages. The takeaway?

Individuals should be careful what they say in a public forum. But companies need to take a deep breath before escalating their bad publicity to the national level.

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Q&A: Claire Boonstra, co-founder of Layar

Is augmented reality a mobile killer app? Already, brands are experimenting with it and the opportunities to apply augmented reality to a variety of applications are intriguing.

One startup that's attracted attention recently in the space is Amsterdam-based Layar, which has created an augmented reality 'browser'.

I spoke to Layar co-founder Claire Boonstra to learn more about Layar and the business potential of augmented reality...

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Mobile website usability is poor: Nielsen

Using the web isn't easy on mobile devices, especially in the case of websites not designed for mobiles, according to usability studies from Jakob Nielsen.

According to Nielsen, mobile sites performed poorly in user testing, with the average success rate for tasks performed on mobiles just 59%, compared with 80% for regular websites.

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Marketers are bullish about mobile advertising

The recession may be barreling along, but advertising optimism is on the rise. A new study released by Advertiser Perceptions Inc. last week found that ad confidence is on the rise generally. But online advertising is expected to grow more than most. And interestingly, marketers are more bullish on mobile media that advertising agencies.

That's good news for the space.

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Mobile app review: Net-a-Porter for iPhone

Fashion etailer Net-a-Porter launched a mobile commerce app for the iPhone last week, allowing customers to browse and buy on the move.

The iPhone app displays what seems to be a limited range of stock, showcasing new arrivals and the retailer's magazine. I've been finding out how easy it is to browse and buy from the Net-a-Porter app.

Net-a-Porter iPhone app

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How newspapers lost the breaking news game to a Twittering 19-year-old kid

Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.

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Mobile commerce: best practice tips

Mobile commerce is still in its early stages and, while there are very few m-commerce sites in the UK, 5% of the Top 500 US online retailers have them, with more on the way

Translating the desktop shopping experience to mobiles isn't easy, and keeping it simple and usable is important for users with small screens and often slow internet connections.

With this in mind, I've come up with a few best practice tips for mobile commerce based on the sites I have seen...

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Mobile app review: ShopStyle for iPhone

Shopping aggregator site ShopStyle has launched a iPhone app which allows users to buy fashion items from a range of retailers, including John Lewis, Net-A-Porter and others.

The ShopStyle app, launched this week, lets you browse through 4,000 brands, and then either email links to purchase later, or buy straight from the phone.

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App Store: 1.5bn served

In 1963, McDonald's reached a significant milestone that it would go on to proudly promote: 1bn hamburgers served. The milestone was achieved a mere 23 years after Dick and Mac McDonald opened the first McDonald's restaurant in California.

But in the internet age, 23 years is an eternity. Just ask Apple. It announced yesterday that it had hit an impressive milestone of its own: more than 1.5bn apps downloaded in the App Store's first full year.

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Mobile app review: FT on iPhone

It already has an excellent mobile version of its website, but FT.com is looking to improve on this offering with an iPhone app, released today.

The FT Mobile app is free to download and supported by advertising, though it does carry the same restrictions as the main site, allowing users to read 10 articles per month before having to cough up for a subscription.

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Making the most of mobile advertising

More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.

The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".

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Mobile ads perform better than ads online. For now.

Mobile advertising may still be a nascent market compared to online and traditional advertising, but its performance rates are often higher. For instance, mobile display ads have five to ten times higher click-through rates than banner ads online. Those numbers are impressive, but can they last?

At the IAB Marketplace: Mobile conference on Monday, the consensus was unsurprisingly yes. Mobile marketers and advertisers are pleased with how their medium has been performing in the downturn. And they were more concerned with the sucess of what is currently out there than the reach of mobile advertising as compared to online.

But will mobile advertising sucess rates continue when the novelty wears off?

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