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Posts in Mobile

10 superb digital marketing stats from this week

January still dragging on? 

Luckily, we've got a fine set of stats to see you happily through to February.

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What is Zelle and why haven't you heard of it?

As we approach the early 2017 launch date of Zelle, an inter-bank peer-to-peer payment system a la Paypal and Venmo, online banking customers remain unaware of the coming feature.

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What’s behind the decline in ebook sales?

Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous.

Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books.

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What makes a good chatbot UX?

There’s been a lot of talk about chatbots in the past year or so.

Many brands have jumped on the bandwagon, but not every example has been a successful one.

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A review of Litsy: The social media app for book lovers

Litsy is a social media app for literature enthusiasts, described as a place to ‘share and discover favourite books with your favourite people’.

If you are a dedicated book worm, you might already be active on Goodreads or use Twitter to partake in literary discussions.

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Pfizer lures consumers to text with Viagra discounts

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in exchange for a discount of 50% on a year-long supply of the prescription drug Viagra.

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Store locator tools: Which supermarket has the best mobile UX?

Supermarkets constantly shout about low prices, but according to a new survey, it’s not the biggest influence on where consumers shop.

According to a TCC study, price ranks only fourth in the minds of British supermarket shoppers. Instead, location or proximity is cited as the primary factor for driving shoppers.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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Ashley Friedlein's marketing and digital trends for 2017

Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead. 

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How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

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How the beauty industry is embracing the Internet of Things

It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.

What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.

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How three travel brands deliver superior customer service

According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.

Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.

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