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Posts in Mobile

10 amazing digital marketing stats from this week

Ready for the mother of all stats roundups?

You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.

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Childline launches app to offer counselling direct to mobiles

When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact. 

Thirty years later and the concept of a public telephone is probably alien to most children.

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BNP Paribas looks to transform its customer experience, not its services

There's a fine line between transforming customer experience and transforming a product or service.

That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.

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10 spellbinding digital marketing stats from this week

What better way to step into spring than with a spellbinding roundup of stats? 

We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.

The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.

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Four digital priorities for retailers in 2017

According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead. 

Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.

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Five key takeaways from our Cross-Channel Marketing in Australia & New Zealand report

A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.

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Realising the potential of mobile analytics [infographic]

We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.

However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.

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Wetherspoons launches ‘Order and Pay’ app: Is it any good?

If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit. 

Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.

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Five excellent features of uSwitch’s energy-switching app

I recently wrote about a new generation of ‘smart-switching’ apps that are aiming to make changing energy tariffs as pain-free as possible.

uSwitch, one of the most established and well-known comparison services, has been using this technology for a while. So, I figured it deserved a review in its own right.

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Facebook scales back on chatbots: What does it mean for brands?

According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.

But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? 

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10 monumental digital marketing stats from this week

This week we’re welcoming in March with a monumental roundup of stats.

We’ve got news about cyber security, smartphone sales, sponsored content and lots more.

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Device-centric analytics might be giving you inaccurate conversion rates

According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.

Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.

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