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Posts in Mobile

The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.


10 of the best digital marketing stats we've seen this week

This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.

For further insight, don’t forget to download the Internet Statistics Compendium.


Which vertical sector is the king of the hill for email marketing?

Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.


10 ways the Donald Trump presidency could affect tech and media

In January, Donald Trump will be sworn in as the 45th president of the United States.

His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.


Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.


10 dumbfounding digital marketing stats from this week

This week, I’ve had the pleasure of being in Lisbon for Web Summit 2016. 

Outside of my delicious, pastry-fuelled digital marketing bubble – things have been a little less fun. 


How Tinder is encouraging millennials to make more meaningful connections

The day after Donald Trump was voted the new American President, Sean Rad, the co-founder and CEO of Tinder, took to the main stage at Web Summit.

Now, what has politics got to do with Tinder's very modern quest for love, I hear you ask?

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The four goals underpinning Deliveroo’s growth strategy

From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.

In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.


A closer look at Booking.com's customer-focused strategy

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. 

Gillian Tans, the CEO of Booking.com, particularly emphasised how increased mobile usage is driving this change.


Facebook's 10-year plan: Connectivity, artificial intelligence & VR

For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.

For Facebook, it means the next 10 years.


Could Musical.ly be the next big social video platform?

Last week, Twitter announced the impending closure of Vine.

Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead.

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Google has changed Play Store ads: The implications for app marketers

When it comes to promoted app ads, Google changed things in a big way a few weeks ago.  

We know that it is always trying to appease both the developer and the Android consumer and these changes are another push in that direction.