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Posts in Mobile

Ecommerce checkouts: What payment options do users want?

Ecommerce checkout design has come a long way in recent years.

As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.


Will messaging apps be the next walled gardens?

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.

That's because throughout the digital economy, walled gardens seem to be sprouting.

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Three reasons brands are using podcasts as part of their content marketing strategy

Since MailChimp ran a 19 second advert at the beginning of each episode of Serial, its brand name has become known to millions.

It is just one example of a company capitalising on the popularity of podcasts, and since then, many have started to produce their own.

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10 superb digital marketing stats from this week

It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.


All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.


How Missguided uses personalisation to create an addictive shopping experience

Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.


Five ways to improve your cross-device marketing

Mobilegeddon happened over a year ago.  

So we have all known for quite some time now that marketing needs to work well across channels and devices.


How retailers are increasing sales with personalised, cross-device ad targeting

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.

These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.


10 top-notch marketing stats from this week

We’ve got a superior roundup of stats for you this week, including news on eBay, programmatic commerce, retail search and social mentions.

Don’t forget to download the Internet Statistics Compendium for lots more insight.

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Google's new expanded PPC text ads: The impact on advertisers

New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.

The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.

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Houzz fuses physical and digital with SmartHouzz London pop up

As part of the London Design Festival, home improvement site Houzz has created its very own pop-up living space.

Located in King’s Cross until the 25th September, SmartHouzz is a small, stylish and compact home, packed with smart features designed for city living.


10 juicy digital marketing stats from this week

We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.

This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.

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