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Posts in Mobile

The role of mobile within the customer journey in APAC

Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’.

This is particularly true of consumers in Asia-Pacific, where the growth in internet penetration is largely being driven by mobile devices.

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Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.

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Mobile app usage grows by 28%: Where are users spending their time?

Flurry’s State of Mobile Europe report has revealed that UK mobile app usage grew by 28% in 2016. The report also states that the usage seen across the EU is reminiscent of global figures from approximately six months ago.

So, it appears consumers are spending more time in mobile apps than ever before. 

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Seven brands already using Instagram’s new slideshow tool

The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.

With many preferring the platform's original streamlined nature, the update has been met with some resistance. However, others have embraced it, with brands in particular using it as an opportunity to enhance storytelling and create a narrative.

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Eight Western brands running innovative campaigns on China's WeChat

When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.

Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.

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All the digital news stories you missed this week

From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.

Here’s your roundup!

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10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.

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How brands are tapping into the trend for a digital detox

According to a recent Deloitte study, a third of Brits reach for their smartphone within the first five minutes of waking. More alarmingly, one in three wake up to check their phone in the middle of the night. 

It’s clear that smartphone usage has impacted more than just our shopping habits.

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Benefit Cosmetics’ eyebrow loyalty app attracts 20,000 users

Brows are serious business for Benefit Cosmetics. 

Not only does the brand sell 16 different products just for eyebrows alone, but it’s recently created an app to help people keep them in tip-top condition - or ‘on fleek’, if we're using the appropriate terminology.

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Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?

I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.

Well, Facebook’s been at it again.

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Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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British Vogue launches Messenger chatbot for Fashion Week: Is it any good?

British Vogue is the latest brand to create its own bot for Facebook Messenger.

Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. 

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