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Posts in Mobile

Snapchat’s user base is getting older: How should marketers respond?

Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.

But Snapchat is itself changing.

facebook mobile ads

Mobile programmatic: The basics that CMOs need to know

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.

For marketing leaders new to programmatic and the implications of mobile, here's a primer.

All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.

ramadhan searches

The best APAC digital marketing stats from June 2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.

Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.

When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.


Mobile: A mindset, not just a handset

From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach.

From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them.


How Pinterest’s new features are encouraging users to shop

It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online.

With the launch of new major features, here’s how it is aiming to become more of an ecommerce site in future.

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Home sweet home: Why Houzz is worthy of the ‘best app’ award

Last month, home improvement company Houzz won ‘best app’ at the Google Play Awards.

Originally born out of a desire to find ideas while remodelling their home, founders Adi Tatarko and Alon Cohen have gone on to create something far more than just an interior design site.


Boots launches SalesAssist app in stores: What are the benefits?

In a bid to integrate the digital world with the in-store shopping experience, Boots has launched its new IBM mobile app – SalesFirst.

Designed to improve customer service, it has just been rolled out to 2,500 stores across the UK.

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Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.


Apple Pay developments herald the era of contextual commerce

Apple announced some pretty huge improvements to its software last week, and it’s clear that under Tim Cook the company is deviating quite significantly from its heritage as a predominantly closed eco-system.

By opening up Siri, Messaging, and Maps to third-party developers, Apple is well on its way to disrupting its OS proposition.

And with it, Apple (and others) is steering us towards the third wave of digital transformation, the ‘Platform Economy’.


How Grazia used Facebook Live to create its new community issue

This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers. 

Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.


How Wimbledon will use technology to enhance the fan experience in 2016

Yesterday morning I made the journey west to the All England Lawn Tennis and Croquet Club (aka. the home of Wimbledon).

Naturally, it bucketed it down with rain.

football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.