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Posts in Mobile

10 spectacular digital marketing stats from this week

If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.

Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.

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How Pets at Home’s omnichannel strategy is driving sales growth

The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.

With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.

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Five ways fintech upstarts are disrupting established financial institutions

Fintech startups have major financial institutions in their sights.

From banking to payments to lending, upstart companies are increasingly attempting to compete with companies that have been around far longer and that have far more money than they do.

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The National Theatre launches new VR studio

On the back of last year's immersive exhibition for wonder.land, the National Theatre has launched its very own virtual reality studio.

Designed to help writers, directors and actors explore VR as well as create unique experiences for visitors, it’s one of the first theatres to experiment with the technology.

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Five things you should know about Snow (Asia's Snapchat)

It looks like Snapchat, acts like Snapchat, but it's not your favorite disappearing video app.  

This is Snow, the latest hot app from Asia, and here is what you need to know.

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Top 10 digital marketing stats of the week

This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.

For in-depth analysis, don’t forget subscribers can download the famous Internet Statistics Compendium. 

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In-app advertising: One user’s experience

Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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How five charities are innovating with contactless payment technology

I'm one of those people that always forgets to carry cash. 

Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.

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How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

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Snapchat Bitmoji: What does it mean for brands and marketers?

Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. 

Last week, Snapchat announced Bitmoji features were properly integrated into the app.

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10 sizzling digital marketing stats of the week

It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!

This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.

Don't forget the download the Internet Statistics Compendium for lots more.

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