Posts in Mobile

Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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Three takeaways for Asia Pacific from Mary Meeker's Internet Trends 2017 report

Mary Meeker's Internet Trends report is a highly-anticipated presentation which is now delivered at the annual Code conference.  

In it, the Silicon Valley VC Partner Mary Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering a wide range of topics include online advertising, interactive games, and how digital media is influencing healthcare.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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Dropit review: Is there a demand for a ‘shop and drop’ delivery service?

If you’re doing some serious shopping, it can be a bit of a pain to have to carry around a load of bags for the rest of the day. 

This is the premise behind Dropit – a new retail delivery service that enables a ‘hands-free’ shopping experience. Essentially, it means that you can go into a participating London store and have whatever you buy delivered straight to your house or hotel within the same day.

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How Cancer Research is using smart technology to drive fundraising

Most London benches are a bit grim, usually marred by wet leaves and leftover kebabs. Naturally, a much shinier-looking bench caught my attention as I walked near Old Street the other day. 

Upon further inspection, I discovered it was a Cancer Research ‘smart bench’ – one of many installed around the city earlier this year. 

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The best social stories and campaigns from May 2017

Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday? 

It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.

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Gatwick airport introduces AR navigation to help travellers pre-flight

While many airline brands are improving the customer experience in-flight, it is the part before boarding the plane that many passengers usually find the most stressful.

Good news from Gatwick then, as the airport announces that it is to introduce ‘augmented reality wayfinding’, powered by its recent installation of 2,000 indoor beacons.

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How Adidas uses digital to enable powerful experiences

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke.

According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. Ultimately, this means it helps to create a stronger and more loyal connection with consumers – even inspire personal achievements and goals.

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Digital crisis comms: How TfL's social media team copes with Tube strikes

If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city

London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.

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How WAH Nails is using VR to enhance the salon experience

Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.

Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.

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Three great sources for mobile consumer data (and why they are so great)

While it's interesting to see the extent of mobile's influence nowadays, reports which talk about mobile in general are useful only to a point.

For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.

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How millennial entrepreneurs are disrupting retail and ecommerce

It’s impossible to ignore the word 'millennial' in relation to marketing these days.

If I had a pound for every time I heard it during Millennial 20/20 – an event focusing on digital innovation and disruption – I’d have been rolling in it by lunchtime. 

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