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Posts in Mobile

10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.

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A day in the life of... a location intelligence expert

This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.

Let's find out what his role entails, as well as what it is like to work in such a nascent part of the industry.

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.

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How machine learning has made Google search results more relevant

Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm. 

Essentially, the aim was to provide better and more relevant search results to users.

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10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

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All the digital news stories you missed this week

It’s a mixed bag of digital news this week.

There have been some big announcements, a dramatic data scandal, and some seriously silly social media stuff, too.

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What were the biggest mobile marketing trends of 2016?

We’re rapidly reaching the end of 2016, so it’s a good time to look back on the past 12 months and discuss the most important mobile trends.

With help from some industry experts, here’s a quick reminder of what happened in the world of mobile marketing.

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Pizza Express, Channel 4 and TFL: Three examples of brand chatbots

The rise of chatbots has been cited as one of the main social media trends of 2016

With Facebook recently announcing that it has enabled payments via bots in Messenger, we can expect to see even more companies getting involved in the new year.

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Social media in 2017: What do the experts predict?

Not many people will be sad to see the back of 2016.

So, why not take the opportunity to look onwards and upwards into the year ahead?

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vr not permitted

10 sensible web design trends for 2017

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?

The answer is that web design trends in 2017 should be all about meeting the user's needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

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10 juicy digital marketing stats from this week

After our Black Friday bonanza, it's business as normal this week.

We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.

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