Posts in Mobile

Force Friday

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

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10 marvellous digital marketing stats we’ve seen this week

This week’s roundup includes news about email marketing, mobile shopping, brand sentiment and more. 

For lots of extra facts and figures, be sure to check out the Internet Statistics Compendium

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10 superior digital marketing stats we’ve seen this week

Welcome to your weekly roundup of stats. 

It's slightly retail-heavy this week, but don’t worry, there’s lots more good stuff on travel, search and mobile ads to enjoy. Oh, and don't forget there's always our Internet Statistics Compendium, for the real die-hard digital stats fans out there.

Let's hop to it.

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Five companies using robots and AI to make a difference

We’re constantly hearing about the downsides of artificial intelligence. 

According to PwC, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.

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10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

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Five ways retailers are helping in-store shoppers using digital channels

2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they're continuing to work to improve offline customer experience, including through the use of their digital assets.

Here are five ways retailers have improved the in-store shopping experience through digital channels.

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google feed

Why Google 'news feed' seems like a risky idea to me

Last week you will have seen the news that Google has introduced a news feed experience to its app.

The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user's search history.

Whilst I understand all the arguments for introducing a feed, I can't help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.

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Bounce is back! And product pages are to blame..

High bounce rates are making an unwelcome return - so what’s happening and what can you do about it?

There’s no doubt about it; high bounce rates are back - and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.

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10 dazzling digital marketing stats from this week

Let’s sink our teeth into some juicy stats, shall we?

This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the Internet Statistics Compendium for more.

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Three reasons to admire Glossier: The best online beauty brand you've never heard of

Little-known internationally, Glossier is becoming quite the cult favourite in the US.

A relatively late entrant into the crowded beauty sector, its rise has been meteoric – last August a Buzzfeed article revealed projected growth of 600% in 2016, with up to 30,000 people on product wait-lists.

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Four reasons behind Superdrug's 41% increase in profits

Until a few years ago, Superdrug was losing in the UK retail battle against long-time health and beauty rival, Boots. 

Fast forward a couple of years and it’s a different story. Superdrug has just reported a 10.4% increase in revenue in 2016, with profits soaring 41% to £80.4m for the 53 weeks ending 31st December.

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Why Adidas is moving into utility marketing with All Day fitness app

Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind. 

Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty. 

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