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Posts in Mobile

instagram

Instagram's new 60-second video limit: Five things brands need to know

On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.

Here's what brands need to know about the change.

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Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

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Eight intriguing US digital marketing stats from the past week

Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. 

This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.

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LGBT emojis are dividing emotions internationally

They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.

Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.

More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.

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What banks can learn from Mondo's record-breaking £1m crowdfunding campaign

Mondo Bank has a long journey ahead of it as it seeks to become the Facebook or Google of banking as venture capitalist Eileen Burbidge envisions.

But it took the upstart bank just 96 seconds to raise £1m from 1,861 people through a crowdfunding campaign on Crowdcube.

Thousands more would-be investors were left out, demonstrating that there's significant demand on the part of everyday consumers to invest their own money into building the bank of the future.

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The ultimate 2016 email marketing benchmark guide

Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. 

But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. 

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Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

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Is Instagram's blocking of social cross-promotion a harbinger of things to come?

With most brands active in multiple social channels, it's no surprise that many seek to cross-promote their various social accounts.

But could the ability to do that be severely curtailed in the future? Instagram's behavior suggests that it could.

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tunsy

Start Me Up! Tunsy is the 'Tinder' marketplace app for fashion

Tinder-style ecommerce apps have been gaining momentum of late.

Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.

I got the inside story from Mehdi Boumendjel, co-founder and CCO.

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12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

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apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

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missguided

Missguided launches Tinder-inspired app experience: review

Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.

It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.

Let's look at some of the key features.

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