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Posts in Email & eCRM

Can Xmas email marketing ever not be tacky?

A simple Santa hat, some holly or a bit of tinsel hanging off the corporate logo is often the most companies do to make their email marketing festive. 

They are missing a trick.

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Email Marketing: Making Bacn not Spam

Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

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Data disaster: why brands should take note

Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.

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Tips on email deliverability

Justin at Palmer Web Marketing has compiled a handy list of tips on improving email deliverability  - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button. 

Here's a selection....

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Targeted email marketing doesn’t need to be complex

Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.

However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.

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Email marketing: Keep it simple...

How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?

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Brands blamed but not blamed for phishing attacks

Brands that are adopted by phishers to hoodwink web users can have their reputation seriously damaged, according to a new study by YouGov.

Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.

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Email marketers look for clicks, clicks, clicks

Email marketers ranked clickthrough rates as the most important metric when reviewing their campaigns, although one in 20 don't bother to measure results at all, according to EmailStatCenter.

A study we carried out earlier this year painted an even worse picture, with almost one in two respondents failing to measure the success of their campaigns

Some 345 US-based marketers responded to the EmailStatCenter survey. We'll list a few highlights after the jump...

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12 tips for Xmas email campaigns

Tink Taylor of dotMailer  has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year.

We list them after the jump...

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Innocent maybe, but highly effective

After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.

However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.

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Using relevant email to drive revenue

I wanted to share with you a quick summary of the main points of our presentation on “Using email to get relevant and to get incremental revenue” that we gave at eCommerce Expo last week.

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Inbox overload - exploding the myth

Are we overloading our customers’ in boxes? How many is too many?

Dela Quist sheds light on the question of inbox overload and offers encouragement to email marketers who make an effort to ensure the emails they send are timely and relevant.

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