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Posts in Email & eCRM

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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How to identify retail customers in store

Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.

But how do we do it well?

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The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.

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Disrupting loyalty: How can hotels become enablers, not just destinations?

Location is everything in the hotel world.

But are hotels doing enough to make the most of their locations and enable better experiences for guests?

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How four UK retailers are giving consumers the ‘VIP’ treatment this Christmas

According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.

Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.

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Social media customer service: Six important talking points

Last week I hosted an Econsultancy roundtable discussion on social customer service.

There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?

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10 of the best digital marketing stats we've seen this week

This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.

For further insight, don’t forget to download the Internet Statistics Compendium.

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Which vertical sector is the king of the hill for email marketing?

Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.

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Will the Tesco Bank attack dent trust in startup banks?

In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.

While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.

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Seven guiding principles for implementing social customer service

One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.

Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.

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Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing.

Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.

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nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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