Posts in Email & eCRM

pillars of segmentation

Five advanced data and segmentation tactics for marketing and sales

These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.

Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.

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How marketers are innovating with email in 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.

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A day in the life of… Digital Marketing Manager for Good Energy

Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.

If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.

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How Lenny Letter used email newsletters to cultivate an online community

Email newsletters are usually used to support or promote other forms of online content.

In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.

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Which channels do marketers really use?

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job?

To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.

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Three key findings from the 2017 Email Marketing Census

Automation, personalisation and device optimisation are three of the key themes covered in the 2017 Email Marketing Industry Census, published today by Econsultancy in partnership with Adestra.

Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.

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Five tips to maximize your mailing list signups

An email list can easily become one of a business' most valued assets, but many companies fail to maximize their mailing list signups.

Here are five ways companies can ensure they're driving as many mailing list signups as possible.

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neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

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Seven retailers that use live chat to improve customer service

Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.

While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat. 

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robots

Machines: "I think what the marketers meant to say..."

There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:

"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"

[In character] "I think what God meant to say..."

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Two innovative ways brands will use web analytics in 2017

To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site's bounce rate, and understand the customer journeys which drive conversions.

But in 2017, argues Tealium's Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.

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10 mega digital marketing stats from this week

We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.

As always, be sure to download the Internet Statistics Compendium for more stats.

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