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Posts in Email & eCRM

How CRM and a DMP can combine to give a 360-degree view of the customer

For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet-to-be-known customer.

Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. Marketers themselves are often separated organizationally between “CRM” and “media” teams - sometimes even by a separate P&L.

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Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

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Three ways brands will use cognitive marketing

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

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10 juicy digital marketing stats from this week

After our Black Friday bonanza, it's business as normal this week.

We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.

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Three factors driving the future of customer engagement

While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.

According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least.

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Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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Six things every email marketer should be doing now

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.

Most people's lives are so entangled with their emails that living without them would be unthinkable.

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Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

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Seven examples of Black Friday email marketing from retailers

Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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jill brittlebank

A day in the life of... senior director for strategy & analytics at Zeta Global

Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?

Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.

Let's see what she gets up to every day...

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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