Posts in Data & Analytics

The best digital marketing stats we’ve seen this week

What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?

Go on, grab and mince pie, you’re officially allowed now…

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Marketers & the GDPR: Don't panic, here's how to get started

Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.

Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.

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The best digital marketing stats we've seen this week

A change is as good as the rest, and so we’re trying something slightly different this week. 

We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.

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The five things marketers must do to prove digital marketing ROI

The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.

From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.

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typing

The role of copywriters in a GDPR-ready world

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. 

Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.

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AdWords Conversion Linker: What is it and why do you need it?

In the last few days you might have seen an overlay banner in your Google Tag Manager account as below:

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GDPR and Consent

Cutting out the crap: The truth about the GDPR & consent

When it comes to the GDPR, there is a lot of confusion out there at the moment regarding consent or legitimate interest.

This blog post cuts out the crap and gives you the facts.

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10 of the best digital marketing stats we’ve seen this week

Time to sink your teeth into some juicy stats.

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

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Why most of today’s DMPs are broken

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.

As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.

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10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

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The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

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The four habits of successful data-driven marketers

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

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