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Posts in Data & Analytics

What is B2B account-based marketing & why should you care?

For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.

Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.


How to maximise the impact of sponsored social posts: APAC case study

"Boost Post"

This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?

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Can search revolutionize healthcare & the diagnosis of diseases?

Which technologies are most likely to revolutionize healthcare?

While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.


Ten intriguing digital marketing stats from this week

There’s a lot to perk your interest this week.

We’ve got stats about Britain’s shopping habits, customer service demands, mobile use during the Euros and so much more.

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The ODI shows how UK businesses are using open data

A wide range of businesses across the UK are realising the potential of open data.

With analysis of 270 companies, ranging from start-ups to ecommerce giants, the ODI (the Open Data Institute) has highlighted how and where it is being most commonly used.

As we've just started Data Month here at Econsultancy, here's a little look at what they've found!


Why transparency in data is key to building trust for The Guardian

Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner.

I spoke to the company's director of consumer revenues, Julia Porter, to ask why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.


Four key trends in the use of predictive analytics

Many marketers are cottoning on to the benefits of using predictive analytics. 

By using consumer data to understand, forecast and influence behaviour, the aim for digital companies is to increase loyalty and enhance customer experience in the long-term.

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Boots launches SalesAssist app in stores: What are the benefits?

In a bid to integrate the digital world with the in-store shopping experience, Boots has launched its new IBM mobile app – SalesFirst.

Designed to improve customer service, it has just been rolled out to 2,500 stores across the UK.

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10 mind-boggling digital marketing stats from this week

This week’s digital marketing stats include Brexit-related tweets, Instagram success, investment in video and much much more.

Make yourself a cup of tea (we’ve no doubt you need it...) and settle down for the roundup.

Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.


What is the role of marketing agencies in data management?

We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’

The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.

I sat down with the author, Chris O’Hara, to find out more.


Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.