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Posts in Data & Analytics

How online grocery retailers are capitalising on the need for convenience

New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.

More surprising, however, is that the US in down in tenth place.

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20 examples of websites following the EU cookie law: 2016 edition

Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.

But have there been any big changes in how websites are following protocol?

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How has programmatic impacted the advertising industry?

Andrea Brown, Managing Director of Content UK at Publicis Media, recently spoke at our Get with the Programmatic conference.

We also sat down with her to gain further insight into how programmatic is impacting the advertising industry. 

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Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.

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Seven ways to supercharge your data-driven marketing

To many, marketing now is all about data.

In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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attribution chart

Marketing attribution: How many are actually doing it?

Though the headline might suggest it, I'm not going to draw a tawdry analogy.

Simply, let's look at a few charts from Econsultancy's new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll.

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10 juicy digital marketing stats from this week

We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.

This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.

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Are organizations well-equipped for omnichannel marketing?

Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.

The results are a mixed bag.

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How can retailers create more engaging mobile experiences in-store?

What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.

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For IoT medical device firms, security issues are no longer just bad PR

More and more of the world is connected thanks to the rise of the internet of things.

The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.

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