Posts in Data & Analytics

A day in the life of... Pre-Sales Technical Manager at RedEye

Steve McGrath is Presales Technical Manager at RedEye, a martech company that provides customer data platforms, marketing automation and conversion rate optimisation to global ecommerce brands.

What does a typical day look like for Steve?

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What is digital transformation? [video]

My brother Joe asked to interview me about digital transformation for his 'Digital Brew' series. The guests get to choose between tea/coffee or beer. I went with beer. 

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Analytics approaches every marketer should know #3: Predictive analytics

According to many of today's advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us 'predict the future using data from the past'.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.

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How should non-EU businesses prepare for the GDPR?

On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern.

A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.

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Analytics approaches every marketer should know #2: Diagnostic analytics

In the first post in our series on analytics, we discussed descriptive analytics which you can use to keep others informed about what has happened.

The next step on your analytics journey is to discover why something has happened, and for that you need diagnostic analytics. Here's an overview of the practices including an example, a step-by-step guide and some best practices.

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GDPR: Six examples of privacy notice UX that may need improvement

The General Data Protection Regulation (GDPR) is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.

So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for 'opt-ins' and privacy notices. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. 

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Analytics approaches every marketer should know #1: Descriptive analytics

The term analytics is rooted in the ancient Greek word for 'breaking up' or 'setting free' and was intended to indicate a transformation of something complex into something simple which everyone could understand.

With that in mind, it's funny that analytics itself is now widely regarded as complex, difficult and something best left to the experts.

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10 superb digital marketing stats we’ve seen this week

Settle down, it’s stats time.

This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.

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GDPR: How to create best practice privacy notices (with examples)

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information.

One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.

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Four ways hotels and accommodation sites can increase direct bookings

A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accomodation providers this year compared to 17% in 2007 and 30% five years ago.

This contrasts with international travellers who apparently prefer to use travel agents, with just 17% booking direct with their accommodation provider.

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Analytics play a key role in helping to drive digital transformation [New research]

Digital analytics are playing an increasingly important role in helping to drive digital transformation programmes, according to new research published this week by Econsultancy and Lynchpin.

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Google Analytics will soon be able to answer questions in plain English

"How did traffic from search change year-on-year in June?"

In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.

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