Posts in Data & Analytics

10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

0 comments

Why fintech disruption isn't just about the technology

In the past few years, fintech startups have disrupted the financial services industry and forced entrenched players, some that have been around for a 100+ years, to scramble.

But just what is fintech and why is it having such a big impact on one of the most lucrative markets in the world? 

0 comments
maturity model analytics

Predictive analytics: Four prerequisites of an effective strategy

Predictive analytics or big data analytics is the process of taking a range of data sources and using algorithmic analysis to identify patterns in the data and predict future user behaviours.

In Econsultancy's Predictive Analytics report, in association with RedEye, a model was proposed detailing three stages of analytics maturity.

1 comment

Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success?

According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.

1 comment
naomi neo

Six inconvenient truths about influencer marketing

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges.

Here are six inconvenient truths that brands using this increasingly popular digital marketing technique should be aware of.

0 comments

As WPP hit by cyberattack, brands need to pay more attention to agency security

For the second time in as many months, a cyberattack has made waves around the globe.

Following on the heels of last month's WannaCry ransomware attack, a new virus dubbed Petya began spreading rapidly this week. 

0 comments

Research: Three lessons from the most successful marketers

A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.

The study (The Customer Experience is Written in Data) uses the insights of more than 700 executives at large consumer-focused brands to look for advantages to be gained and pitfalls to avoid in creating and executing a marketing data strategy.

0 comments
all 4

Channel 4 on the future of TV, personalisation & GDPR

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.

It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.

2 comments

“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement

I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).

Here is a fairly accurate transcript of that conversation.

0 comments
funnel

Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

1 comment
ben chamberlain

A day in the life of... senior data scientist at ASOS

A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.

Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.

0 comments

10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

0 comments