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Posts in Data & Analytics

graph of cx analysis

If getting data in order is the first challenge of CX, we've got a long way to go

Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.

The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).

So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?


Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.


Five ways Artificial Intelligence can help marketers enhance the customer experience

If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.

In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers. 

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Domino’s introduces 'Dom the Pizza Bot' for Facebook Messenger

Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.

Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.

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10 spectacular digital marketing stats from this week

If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.

Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.

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jen brett

A day in the life of... Head of EMEA Insights at LinkedIn Marketing Solutions

LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.

So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.

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10 marvellous digital marketing stats of the week

We’ve got some cracking stats for you this week, including news about Amazon’s marketing budget, Olympic advertising, AI funding and so much more.

For further insight, download the Internet Statistics Compendium.

instagram stories

Instagram Stories: what do marketers need to know?

Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.

From video to algorithmic feeds, major platforms have seen major changes in the past year.

This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.


The state of predictive analytics [infographic]

Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye.

We've rounded up some of the findings of the survey report in an old-school infographic.

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eu flag

Brexit and the Digital Single Market: Three ways forward

Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.

While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.


Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.


Top 10 digital marketing stats of the week

This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.

For in-depth analysis, don’t forget subscribers can download the famous Internet Statistics Compendium. 

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