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Posts in Data & Analytics

Where is data-driven marketing headed in 2017?

'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.

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Three ways brands are using emotional analytics to connect with customers

Social media has dominated my working life since its inception.

It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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Selfie on the Orient Express

From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’

The first known instance of ‘influencer marketing’ was in the late 19th century. 

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How fashion retailers can use search trend data to inform marketing & product strategy

Search trend data is a valuable asset for fashion brands.

Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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Three key marketing skills for 2017

Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up. 

As we can't be researching everything all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.

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62% of businesses have no data analytics strategy: report

Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.

It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.

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Lack of resources and budget still the main barriers to CRO: report

Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.

While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.

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10 mind-boggling digital marketing stats from this week

We’ve got a bumper edition of stats for you this week.

Well, just the standard set of ten, but there’s lots to enjoy.

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How the beauty industry is embracing the Internet of Things

It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.

What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.

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How three travel brands deliver superior customer service

According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.

Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.

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