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Posts in Data & Analytics

How speed can give you a competitive advantage in analytics

Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.

As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.

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Nine ways analytics will help you not suck at Twitter

Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.

This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.  


Amazon and the age of personalised marketing

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  

The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.

The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.

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Why the future of marketing is already here

Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.

Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric. 


UX design for restaurants leaves a bad taste in the mouth

If you’re trying to sell food, nothing’s more important than the menu. 

Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus


Why your sales team should be making more use of analytics

Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.

It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.


11 absorbing stats from around the digital world

Wherever I lay my hat, stat’s my home.

I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.

Welcome to our weekly round-up of the best online marketing stats from around the digital world.


How analytics can be used to inform product development

As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.

This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?

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12 engrossing stats from around the digital world

Stat’s just the way it is. Some things will never change.

Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond).

Although the stats may change, our determination to bring you the very best insight will remain forever undaunted. 


Is anyone responsible for CRO in your organisation?

The process of digital transformation often focuses on new technologies and software, while neglecting the equally important task of ensuring employees have the requisite digital skills.

However when it comes to the all important task of CRO, it would appear that companies are aware of the importance of employing people who are directly responsible for improving conversion rates.


13 enthralling stats from around the digital world

Like a stat out of hell I’ll be gone when the morning comes.

Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.

But don’t be sad, two out of three stats aren’t bad.

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What encrypted social networks mean for marketers

Privacy is a rare commodity nowadays.

What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.