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Posts in Data & Analytics

How can NLP technology be used for marketing?

Humans are born with hardwired neural connections for acquiring and understanding language. 

Teaching computers to understand language is one of the grand challenges of artificial intelligence and requires modeling of vocabulary, grammars, and most importantly semantics, or meaning. 

Current approaches to natural language processing (NLP) combine both linguistic or grammatical approaches as well as machine learning techniques. Venture capitalists and private equity firms are positioning NLP as a multi-billion dollar industry. 

In this piece I intend to explore the reasons for the intense interest in this field, and its relevance to marketing. 

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Eight key trends from our Bangkok data marketing roundtables

Econsultancy and IBM’s BusinessConnect series of events stopped off in Bangkok last week, giving local marketers the chance to share their experiences in data-driven marketing.

The Thailand conference was sandwiched between similar roundtable events hosted in Malaysia and Singapore.

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Three takeaways from the Voice of the Customer roundtable

Whether it's coming from contact centres or social media channels, marketers now have more data on their customers than ever before.

How are they making this data actionable to drive changes in their organisation and what’s driving this focus?

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Five key points from our personalisation roundtables in Singapore

Personalisation is widely accepted as an effective method of making marketing messages more relevant, which then helps to improve the impact and ROI.

But how can we move beyond basic tactics such as personalised email greetings and ‘users who bought this also bought’ product recommendations?

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14 astonishing stats from around the digital world

Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.

Enjoy…

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The power of Influence and the multichannel customer

Customer journeys are becoming increasingly complex.

Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices. 

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Five key marketing performance management trends in Malaysia

Earlier this week Econsultancy and IBM hosted six roundtables in Kuala Lumpur as part of the BusinessConnect 2015 series of events.

The discussion centred around three important topics in digital marketing – data-driven marketing, personalisation, and marketing performance management.

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Ecommerce trends in 2015: video presentation

B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015?

Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions.

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Four factors that define a successful web optimisation test

When seeking to optimise a website, what is it that defines whether or not a test has been successful?

It would be easy to fall into the trap of thinking that a test is only successful if it results in a positive uplift of some sort (e.g. higher conversion rate), but in fact the truth is far more complex.

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11 enthralling stats from around the digital world

Stat me up!

If you stat me up I’ll never stop! Well actually I’ll stop after 11 statistics, being as it’s getting close to lunch and I need to go to the post office, but still… there’ll be enough here to keep you going for a short while.

Welcome to our weekly round-up of the most fascinating internet marketing stats from around the digital world, and slightly beyond.

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Russian social media marketing still working during tough economic times

While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.

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Why speed and agility is important to your analytics

Agility is firmly established as one of the important attributes of modern, digital businesses.

On the Econsultancy blog we often discuss agility as it relates to marketing teams and business structures, but the concept can also have a transformative affect on data and analytics systems.

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