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Posts in Data & Analytics

To build great user experiences, companies should look beyond data

Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testing are accessible to even the smallest of businesses.

But when it comes to creating great user experiences, are companies being blinded by data?

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Twitter offers up audience insights to advertisers

In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.

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Computers can rap better than Kanye. What does this mean for marketers?

Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.

The potential of this technology has HUGE implications for marketers. And here’s why.

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10 thrilling online marketing stats we've seen this week

This week's internet marketing stats include video marketing, wearable tech, Eurovision, and booze...

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How reliable are social analytics?

In this post, I'll look at the key issues marketers should consider when evaluating the reliability of social analytics.

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Five ways the financial services sector can increase customer lifetime value

Global investment in fintech startups is skyrocketing, reflecting a worrying trend for established financial services firms.

Customers are increasingly flocking to a new generation of companies that seek to redefine how consumers save and spend money. 

From payments to loans to insurance, established brands are under assault from all directions, but that doesn't mean they can't stem the tide, solidify customer relationships and increase customer lifetime value.

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Big data is broken, but whose job is it to fix it?

The last few years has seen the marketing industry turn its attention omni-channel marketing, attribution and personalisation as part of a whole new set of tools offered to maximise the opportunity afforded by online advertising.

However, a recent survey undertaken by Ensighten and Econsultancy for the Customer Experience Optimization report revealed that marketers are overwhelmed by data.

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Benchmarking the omni-digital consumer

Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.

But, why?

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Vanity versus sanity metrics in conversion optimisation

In the final post of the five-part series, I explain why you want to swap out your vanity metrics for sanity metrics in conversion optimisation.

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Using website data to uncover golden content opportunities

Diving into data to find content opportunities can certainly seem overwhelming at times but the rewards can be substantial once you know where to look and how to interpret it. 

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Five things to expect from a DMP

DMPs all look very much the same at first glance, but there is a ton of nuance when you dig deeper.

Here are five things you must consider when evaluating the data management technology of 2015.

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Three key trends from our Data-Driven Marketing Briefing: Digital Cream 2015

Consumer data has arguably become the most valuable currency for marketers. 

The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.

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