Posts in Data & Analytics

What brands can learn from the Ashley Madison hack

Ashley Madison, which proudly bills itself as "the most famous name in infidelity and married dating" is at the center of what might become one of the most talked-about hacking incidents ever.

The hack and subsequent release of the identities and personal information of tens of millions of people seeking extramarital affairs online has brought embarrassment to outed celebrities and politicians, and is already being blamed for at least two suicides.

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Five tips for reducing mobile app churn

Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.

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How to stop referral spam from screwing up your Google Analytics stats

What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid?

If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs.

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B2B listening, analytics & content strategy in the pharmaceutical sector

It’s easy to justify the case for social listening when considering large consumer brands high volumes of online conversations about them, but what about specialist B2B firms with specialist audiences?

This didn’t put GE Lifesciences off in targeting an audience of lab workers and scientists.

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App UX analytics: success relies on going beyond the numbers

Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.

This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. 

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When services become 'living' how will brands survive?

This is an exciting time to be a marketer. In fact, it’s an incredible time to be a part of any business looking to connect with consumers to sell a product.

Why? Because consumers are looking at products and the path to purchase very differently.

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innovation

19 innovative startups set to revolutionise marketing

Technology has fast become a critical enabler of marketing innovation.

Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.

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Oreo tweet

Why agile marketing must be about more than social media

Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. 

While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to talk about ‘agile marketing’. 

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Apple is not going to target ads based on your credit card balance

A new Apple patent involving ad targeting technology has tech blogs abuzz.

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Why real-time marketing is critical to the modern brand

In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.

Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?

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House of Fraser, Virgin Holidays & Red Letter Days Interview

Three top retailers share their marketing attribution stories

Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.

Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.

Don’t take my word for it - top brands successfully riding the omnichannel wave are proving that it works.

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15+ interesting digital marketing stats from this week

You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong.

If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up.

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