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Posts in Data & Analytics

Four factors that define a successful web optimisation test

When seeking to optimise a website, what is it that defines whether or not a test has been successful?

It would be easy to fall into the trap of thinking that a test is only successful if it results in a positive uplift of some sort (e.g. higher conversion rate), but in fact the truth is far more complex.

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11 enthralling stats from around the digital world

Stat me up!

If you stat me up I’ll never stop! Well actually I’ll stop after 11 statistics, being as it’s getting close to lunch and I need to go to the post office, but still… there’ll be enough here to keep you going for a short while.

Welcome to our weekly round-up of the most fascinating internet marketing stats from around the digital world, and slightly beyond.

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Russian social media marketing still working during tough economic times

While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.

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Why speed and agility is important to your analytics

Agility is firmly established as one of the important attributes of modern, digital businesses.

On the Econsultancy blog we often discuss agility as it relates to marketing teams and business structures, but the concept can also have a transformative affect on data and analytics systems.

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17 visualisation tools to make your data beautiful

You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.

It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way.

This is a list of various different free and premium tools and platforms available which will allow you to communicate data in a variety of different formats, from interactive charts, to infographics, to maps, to word clouds.

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What social media analytics tool to buy?

Five tips for picking the right social analytics tool

If you want a social analytics tool to add value to your business, you have to buy it right.

Check out these five pointers for doing just that.

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Five important habits of speed-driven organisations

In an article last week I investigated how speed can give businesses a competitive advantage in analytics.

But what do organisations have to do to get ahead of their rivals?

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15 quotes that define the state of the ecommerce industry

The world of ecommerce has come a long way the past couple of years.

We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.

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12 spellbinding stats from around the digital world

“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”

Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).

But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.

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How speed can give you a competitive advantage in analytics

Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.

As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.

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Nine ways analytics will help you not suck at Twitter

Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.

This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.  

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Amazon and the age of personalised marketing

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  

The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.

The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.

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