Posts in Data & Analytics

Why UX is important for charities: Macmillan's digital approach

Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.

However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? 

Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.

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Why has Amazon opened a physical bookshop?

Amazon has just opened its first physical bookshop, aptly named Amazon Books.

Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. 

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Safe Harbor 2.0? An update on EU Privacy Law

This is a unique moment in the privacy and data protection world.

On October 6 the European Court of Justice – the highest court in the EU – judicially invalidated our most popular data transfer mechanism, the US Safe Harbor Program that allowed organisations to transfer personal data from the EU to US companies.

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Three key takeaways from our Multichannel Customer Intelligence report

The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success. 

This is according to our new report, Multichannel Customer Intelligence, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels. 

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10 Econsultancy blog posts that will make content writers more employable

If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.

Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).

Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.

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Social monitoring & listening: What is it and do you need it?

Social listening was once a novel technology, even as recently as two years ago.

Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.

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The lead data hierarchy for busy sales people & savvy B2B marketers

As marketers, our actions have always been integral to not just driving business but capturing customer and prospect insight.

This is particularly the case in B2B, where everything from simple lead capture forms to more sophisticated marketing automation platforms have been a boon for enabling our colleagues in sales to understand the contexts of each lead that comes their way.

Yet despite all the advances in lead acquisition, nurturing and management, there is trouble in the camp.

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The 13 best non-halloween-related digital marketing stats we've seen this week

In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.

I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.

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Seven of the most interesting US digital marketing stats we've seen this week

Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up. 

This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more. 

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Three ways first-party data could help increase online advertiser value

First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity.

Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world.

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New Twitter polls & the opportunities for marketers

Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage. 

But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick. 

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Five ways to identify potential brand champions

Despite all of the opportunities the internet has created for brands to market themselves to consumers, brands still covet consumers who sing their praises and help drive sales through word-of-mouth recommendations.

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