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Posts in Data & Analytics

How to stop referral spam from screwing up your Google Analytics stats

What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid?

If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs.

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B2B listening, analytics & content strategy in the pharmaceutical sector

It’s easy to justify the case for social listening when considering large consumer brands high volumes of online conversations about them, but what about specialist B2B firms with specialist audiences?

This didn’t put GE Lifesciences off in targeting an audience of lab workers and scientists.

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App UX analytics: success relies on going beyond the numbers

Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.

This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. 

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When services become 'living' how will brands survive?

This is an exciting time to be a marketer. In fact, it’s an incredible time to be a part of any business looking to connect with consumers to sell a product.

Why? Because consumers are looking at products and the path to purchase very differently.

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innovation

19 innovative startups set to revolutionise marketing

Technology has fast become a critical enabler of marketing innovation.

Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.

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Oreo tweet

Why agile marketing must be about more than social media

Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. 

While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to talk about ‘agile marketing’. 

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Apple is not going to target ads based on your credit card balance

A new Apple patent involving ad targeting technology has tech blogs abuzz.

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Why real-time marketing is critical to the modern brand

In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.

Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?

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House of Fraser, Virgin Holidays & Red Letter Days Interview

Three top retailers share their marketing attribution stories

Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.

Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.

Don’t take my word for it - top brands successfully riding the omnichannel wave are proving that it works.

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15+ interesting digital marketing stats from this week

You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong.

If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up.

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https://econsultancy.com/reports/the-retailers-imperative

Why data integration is vital for marketers trying to achieve a single customer view

Digital marketers have moved from a campaign driven to a more customer centric approach. The resulting customer dialogue has led to a greater need for a single customer view.

However legacy systems have created data silos resulting in the need for more data integration. This has repercussions for how marketers should think about their technology.

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What the Google+ changes mean for marketers

Earlier this week, Google unveiled some major changes to Google+, its social networking platform.

Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.

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