Posts in Data & Analytics

Travel & hospitality industry lacks data-driven marketing skills: report

Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.

This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe. 

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Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

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Data-driven marketing: Making big data actionable in APAC

In November dozens of senior brand marketers met in Singapore for a full-day discussion of the issues that we're all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual.  

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What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

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Eight tips for getting corporate buy-in for data analytics

The facts show that data analysis should be an easy sell.

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2015 was the year of cyber attacks & privacy debates. What will 2016 bring?

If 2014 was the year of the data breach – as I predicted two years ago – then 2015 was the year that privacy and security simultaneously became both a kitchen table issue and a national policy issue.

In the US and EU we’ve seen breathtaking events that impact both.

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How to create a clear data strategy for your business

Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important.

At the Festival of Marketing the Econsultancy Digital Transformation team met with a number of marketers, and it became clear that many businesses are struggling to develop a coherent data strategy.

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How to succeed with visual content, according to Instagram’s top creative

Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit. 

This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online. 

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iot

Six internet-of-things applications in big new government trial

Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.

Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.

Here are six of the project's internet-of-things (IOT) initiatives.

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Despite big data investments, retailers struggle with inventory issues

Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.

According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.

That's a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.

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10 things we learnt at the Festival of Marketing 2015

It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. 

With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. 

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Three key steps to getting your marketing data & analytics 'just right'

When I first started working in digital marketing back in 2006, nobody cared about integrated data. Heck, "big data" hadn't even been invented yet!

Well, maybe that's a bit of an exaggeration... but the reality was that marketing efforts were often siloed, disjointed or some messy combination of the two. 

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