Posts in Data & Analytics

dmp

Why DMPs must be deeply integrated in tomorrow's marketing stack

What is the future of data management platforms? This is a question I get asked a lot.

The short answer is that DMPs are now part of larger marketing stacks, and brands realize that harnessing their data is a top priority in order to deliver more efficient marketing.

2 comments
pillars of segmentation

Five advanced data and segmentation tactics for marketing and sales

These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.

Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.

1 comment

Digital transformation heats up in FSI as leaders compete for future

Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products. 

To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.

0 comments
measuring tape

Research: Three ways leading marketers are using measurement to grow

Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.

This is the first in a four-part series (see parts two, three and four) of articles that presents the top findings from this recent survey of 514 executives at companies averaging more than $1 billion in 2016 revenues.

0 comments

10 juicy digital marketing stats from this week

Ready for your weekly roundup of stats? It's a good'un, I promise.

This week’s includes news about UK supermarket sales, 360-degree video and audience ID. Don’t forget to download the Internet Statistics Compendium for even more.

0 comments

Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions

There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

0 comments
Streams app

Six fascinating ways Google is innovating in healthcare

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.

I've rounded up six of the most intriguing, including apps, hardware and data management.

0 comments

10 mind-boggling digital marketing stats from this week

Before we all head off for some more May bank holiday fun, it’s time to delve into our weekly roundup of digital marketing stats.

This week’s includes news about ad blocking, personalised marketing, and UK adspend.

0 comments

Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

0 comments

Lastminute.com partners with Spotify to target music-loving travellers

There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.  

This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. 

1 comment

How AI is bound to change B2B sales and marketing forever

We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.

When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).

0 comments

Big data: the golden prospect of machine learning on business analytics

The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz.

1 comment