{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Data & Analytics

10 mind-boggling digital marketing stats from this week

We’ve got a bumper edition of stats for you this week.

Well, just the standard set of ten, but there’s lots to enjoy.

5 comments

How the beauty industry is embracing the Internet of Things

It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.

What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.

0 comments

How three travel brands deliver superior customer service

According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.

Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.

1 comment

Four key features to appreciate about Google Trips

Google has been increasing its focus on travel for a while now.

Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector. 

0 comments

The impact of artificial intelligence on the travel industry

At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017

Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).

0 comments

What can marketers learn from Amazon Go's customer experience?

Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

3 comments

10 stirring digital marketing stats from this week

Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).

What better way to reward you than with a jam-packed roundup of digital marketing stats?

0 comments

Predictive analytics: What are the challenges and opportunities?

In August 2016, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices.

Part of this wide ranging report seeks to discover just how automation and AI have changed analytics in marketing.

Let's look at some of the talking points...

0 comments

10 important stats from Econsultancy's 2016 research

A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.

With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.

2 comments

Three keys to digital advertising success in 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

0 comments

10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.

0 comments

Five trends which will define data-driven marketing in 2017

That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?

To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.

0 comments