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Posts in Data & Analytics

Five trends which will define data-driven marketing in 2017

That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?

To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.

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robot

Learning to trust the machines: AI and company culture

AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?

We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.

But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?

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A day in the life of... a location intelligence expert

This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.

Let's find out what his role entails, as well as what it is like to work in such a nascent part of the industry.

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click here

Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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What were the biggest ecommerce trends in 2016?

Next up in our series of yearly roundups, we’re looking at the year in ecommerce.

So, what were the biggest trends and talking points?

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How machine learning has made Google search results more relevant

Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm. 

Essentially, the aim was to provide better and more relevant search results to users.

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10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

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How CRM and a DMP can combine to give a 360-degree view of the customer

For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet-to-be-known customer.

Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. Marketers themselves are often separated organizationally between “CRM” and “media” teams - sometimes even by a separate P&L.

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Amazon could become an ad tech force in 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time

But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).

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The secrets of elite analytics practices: Report

Earlier this year, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices.

We sought to discover just how much analytics was contributing to business performance and where in particular it was making the biggest impact.

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