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Posts in Data & Analytics

Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

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Top 10 digital marketing stats of the week

This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.

For in-depth analysis, don’t forget subscribers can download the famous Internet Statistics Compendium. 

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Skoda uses data to power Tour de France content marketing

Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.

The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Four big brands on the state of digital analytics

At the launch of the 2016 Measurement and Analytics Report, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.

Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.

Here's what they had to say..

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Measurement and Analytics Report 2016: Four key challenges in dealing with data

When it comes to gaining customer insight, is there such a thing as too much information?

According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.

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15 wondrous examples of data visualization

They say a picture is worth a thousand words.

Which must mean that data visualization is worth an indeterminate amount of numbers... right?

Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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How marketers can use new tech to deliver meaningful brand experiences

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. 

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Personal data and privacy in the digital healthcare age

For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.

I use Fitbit religiously to track my steps, heart rate and sleep patterns.

I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.

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What is predictive analytics and how could you use it?

Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?

As the technology edges closer to maturity in digital, here's an introduction to predictive analytics.

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Pat Symonds, CTO of Williams, on why VR will shape the future fan experience of F1

According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.

From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.

For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.

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