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Posts in Data & Analytics

Facebook's 10-year plan: Connectivity, artificial intelligence & VR

For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.

For Facebook, it means the next 10 years.

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10 tremendous digital marketing stats from this week

In the mood for some stats? Of course you are.

Well, we’ve got a rather enjoyable round-up in store for you this week, including news about Christmas toy searches, brand loyalty, smartphone usage and much more.

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whatagraph

Start Me Up! Whatagraph turns analytics data into infographics

In our Start Me Up series we profile young digital companies, and this week it's the turn of Whatagraph.

I spoke to marketing manager Giedrė Dubiševaitė about the data visualisation software.

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10 of the finest digital marketing stats we've seen this week

Getting chilly outside, isn’t it?

Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.

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Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.

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Almost 50% of top sites have integrated one or more of Facebook's technologies: Stats

If you’re one of those people that claims they don’t really use Facebook - you might be doing it more than you realise.

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10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.

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The five fundamentals of data-driven marketing

Data-driven marketing is super popular right now.

Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.

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The doctor is always in: Baidu to launch medical chatbot

The chatbots are here and brands are already putting them to use.

While many early adopters, such as Domino's Pizza, are employing chatbots for conversational commerce, the opportunities aren't limited to commerce and marketing.

In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. 

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Analytics demystified, part II: Metrics, PIs and KPIs

Measuring marketing performance is fundamental to digital marketing analytics.

In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.

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CRO: Four key factors for increasing conversion rates

Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.

With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.

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An in-depth analysis of how Expedia converts visitors into customers: Part two

A few weeks ago Econsultancy published the first half of my in-depth look at how Expedia converts visitors into customers.

Part one looked at traffic from organic search and direct type-ins, while this article concludes my analysis with a look at traffic from PPC and social (organic and paid).

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