Posts in Data & Analytics

The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

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The four habits of successful data-driven marketers

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

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10 thrilling digital marketing stats we’ve seen this week

It’s that time of the week when we regale you with some glorious digital marketing stats.

This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.

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The state of marketing attribution: Research

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. 

It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.

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paul maraviglia

A day in the life of... general manager at MaxPoint

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.

In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."

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the aa

How the AA transformed its brand using political messaging & strategic insight

Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.

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10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

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What advertisers need to know about Safari's new anti-tracking feature

The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.

The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. 

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Marketers have more data than ever, so why aren’t they better at experimentation?

The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”

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10 remarkable digital marketing stats we’ve seen this week

There’s lots to enjoy in this week’s stats roundup.

We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.

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Four ways travel brands can improve the customer experience

When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?

But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.

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Why GDPR is great news for marketers and will create a more efficient data economy

As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.

What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.

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