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Posts in Data & Analytics

Customer Experience in Manila: Joining up online & offline data

Dozens of client-side marketers attended a recent Econsultancy roundtable discussion in Manila about Customer Experience.  

In this post I'll summarise the talking points from the discussions around joining up online and offline data.

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SEO is more than just organic traffic: Are you taking all the credit you deserve?

Search marketing evolves on a daily basis.

The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.

From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.

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Digital marketing in Asia: Spotlight on Malaysia

For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.

There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.

But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.

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Is Twitter becoming a dark social channel?

In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.

This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.

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Data can be toxic, here's how companies should handle it

Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today.

But according to leading security expert Bruce Schneier, "data is a toxic asset and saving it is dangerous."

Why? Saving data is dangerous because lots of people – including those with nefarious intentions – want it, it's hard to secure, and once it falls into the wrong hands, the damage can be significant. 

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10+ of the best digital marketing stats we've seen this week

The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.

So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.

This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.

And for more of the same, check out Econsultancy’s Internet Statistics Compendium.

Now, on with the show!

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next directory

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.

“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

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Cross-device

Cross-device measurement: what to look for in a solution

Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

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brent spiner

What are first-, second- and third-party data?

I’m not trying to teach anyone how to suck eggs here. Perish the thought.

But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’. 

Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.

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dikw

Why marketers must move from data to insight to action

More data is not necessarily a good thing.

It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.

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Google courts enterprise marketers with launch of Analytics 360 Suite

Google has unveiled Analytics 360 Suite, "a complete measurement platform" targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers "a complete view of the consumer journey and then make sense of it all."

Once they have insight, Google aims to help marketers drive results.

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Forget AO.com, does Benefit Cosmetics offer the best ecommerce experience?

In a previous post I asked the question “Is AO.com the best ecommerce experience online?

In my opinion there are four areas in which the brand excels and that are the foundation of a market-leading online experience.

These are:

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