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Posts in Data & Analytics

Big data tools & techniques successful CMOs need to know

Aside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data.

However, from traditional Excel spreadsheets and CRM systems to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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EU data laws: An update on GDPR & Privacy Shield

I cannot remember a time when privacy was as relevant as it is right now.

Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.

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Joining up offline & online data channels in Singapore

Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.

Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).

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How the Democratic presidential candidates are using social media

The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.

Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.

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Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. 

Established in 2011, the business has been built on the back of digital and social media.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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Search ads found to lift in-store sales: report

For many brands, search advertising is already one of the most productive marketing channels.

However testing conducted by Yahoo and Nielsen Catalina Solutions (NCS) found that advertisers using paid search may be benefiting even when consumers don't click on their ads.

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ai

15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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Key trends in online identity verification (so everybody knows you're a dog)

The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.

As services and socialising shifted online, identifying each other digitally has become increasingly important. 

How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users. 

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data storage

20% of marketers have created an actionable 'single customer view'

The single customer view (SCV) is one of marketing's hot potatoes.

Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.

The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.

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