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Posts in Data & Analytics

Five essential ingredients for digital marketing success

The world of digital marketing is so vast that marketers find it difficult to prioritise.  

There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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Four top digital priorities for B2B marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.

So, nearly three years later, have things changed? 

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The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.

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B2B digital marketing trends for 2017: Finally catching up with B2C?

The latest B2B Digital Trends report is here!

In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.

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Why marketers need to pay attention to the Internet of Things

Last week I attended Web Summit, now one of the world’s largest tech conferences.

Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage. 

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Which vertical sector is the king of the hill for email marketing?

Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.

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How Birchbox and Trendyol approach data and personalisation

With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.

Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.

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The impact of technology and social media on the music industry

The music industry is an unrecognisable place compared to just 10 years ago.

For an artist like Ne-Yo, who first tasted success in the early noughties, the transition has been hard to witness. 

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Defining a new approach to measurement: Four top findings from new research

Later this quarter we’ll be premiering research with Google about how modern measurement practice is changing.

Here’s a preview of some key findings and figures from the study.

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A closer look at Booking.com's customer-focused strategy

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. 

Gillian Tans, the CEO of Booking.com, particularly emphasised how increased mobile usage is driving this change.

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Facebook's 10-year plan: Connectivity, artificial intelligence & VR

For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.

For Facebook, it means the next 10 years.

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