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Posts in Data & Analytics

Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

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Bringing data into creativity in a programmatic world

Advertisers love the sexy “big idea” for creative branding campaigns.

And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.

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How data-driven CX initiatives can avoid the IT 'black hole'

Improving customer experience (CX) is one of the main priorities of most marketing departments these days.

Marketers often struggle, however, to make CX initiatives a priority with their IT department. 

Here are a few ways marketers are succeeding in spite of this barrier.

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Quantitative marketing: You have enough data to improve performance. I promise.

"We don't have enough data."

This is a common refrain from brands as they begin to 'go digital' and launch more campaigns, but hesitate to deploy comprehensive analytics.

Or it's the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing.

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The 10 top digital marketing statistics from this week

This week’s round up of stats includes (even more) success for Leicester City, Apple’s latest investment, excitement for Euro 2016 and lots more.

As always, don't forget to check out the Internet Statistics Compendium for further analysis.

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Palantir's woes bring Big Data challenges into focus

Big data analytics company Palantir reportedly helped the US Government determine the whereabouts of Osama bin Laden.

But despite this claim to fame, the business apparently isn't finding it easy to convince its customers that its services are a worthwhile investment.

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Expanding your marketing playbook with predictive analytics

In the Mad Men era of marketing, appealing to the customer’s emotional drivers was the standard - the “go-to” play.

Appeals to the heart won the wallet. Take a more recent example, from a category with a very emotional appeal: the Budweiser Clydesdale horse campaign.

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Big data tools & techniques successful CMOs need to know

Aside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data.

However, from traditional Excel spreadsheets and CRM systems to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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EU data laws: An update on GDPR & Privacy Shield

I cannot remember a time when privacy was as relevant as it is right now.

Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.

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