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Posts in Customer Experience

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23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.


What defines a great customer experience for B2B companies?

When writing about customer experience we're often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.

However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.


10 astounding digital marketing stats from this week

We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.

Don’t forget to download the Internet Statistics Compendium for further insight and analysis.


A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.


Ecommerce product filters: Best practice tips for a great UX

Ecommerce sites implement product filters in many different variations.  

As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.


Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.


Are regulations impeding financial services innovation?

Fintech upstarts are disrupting established financial institutions and many pin the blame on those very institutions, arguing that they're not innovative.

But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.


UberEats vs. Deliveroo: A comparison of the app user experience

Remember the days when you really had to earn your takeaway?

Now, the idea of driving to Maccy D’s or (God forbid) walking to the chippy seems ridiculous – not when a man on a motorbike can do all the hard work for you.


Garnier Nutrisse offers live chat for product advice: Is it any good?

Garnier Nutrisse is a brand that heavily relies on celebrity-driven advertising, so I was interested to see its latest ad include a promotion for a new online-chat feature.

Nutrisse does not sell direct-to-consumers, but it does include product links to affiliate retailers on its own site.

So with 31% of shoppers saying they would be more likely to make a purchase as a result of live chat, it is undoubtedly a way to drive sales as well as increase customer satisfaction.

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Which restaurants deliver the best mobile web UX?

I recently wrote about restaurants with a drool-worthy desktop presence.

But when it comes to browsing on the go, which ones are winning on mobile?

back me up

Six 'millennial UX' lessons from insurance brand Back Me Up

Back Me Up is an insurance company and app for 17-49 year olds.

The service is a masterpiece of marketing and design for younger customers.

Here's why...