{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Customer Experience

The Telegraph has launched a new mobile app: Is it any good?

The Telegraph has recently redesigned its mobile app.

Now free, faster and with a greater focus on personalisation, it is part of the publisher’s aim to engage a younger audience.

0 comments

10 of the finest digital marketing stats we've seen this week

Getting chilly outside, isn’t it?

Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.

0 comments
Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.

5 comments

Why chatbots are an important opportunity for retailers

With Facebook Messenger now able to accept payments through chatbots, a new era of ecommerce is here.

The new functionality lets retailers accept payments directly, right there within a Messenger conversation with a user.

0 comments

Marketing is failing at its top priority: Three findings from new research

In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.

It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.

0 comments
southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

5 comments
signage

13 inspiring examples of design thinking from Japan

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.

Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.

Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.

0 comments

Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.

0 comments

How travel brands are capturing millennial interest on mobile

There’s nothing quite like a bit of holiday research to get you through a rainy day.

Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.

0 comments

How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 

0 comments

A day in the life of... the Managing Director at Cure & Simple

Cure & Simple is a subscription-based service for bacon enthusiasts. 

It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.

0 comments

The five fundamentals of data-driven marketing

Data-driven marketing is super popular right now.

Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.

0 comments