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Posts in Customer Experience

Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations. 

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...

Let's look at some of the key strategic issues to consider.

0 comments

RSS strategy - full-text vs partial-text, round 2

In an article about RSS earlier this week I explained that there is no single rule of thumb when it comes to your RSS strategy.

A number of experts have suggested that the only sensible way to embrace RSS as an organisation is to launch full-text feeds, allowing RSS subscribers to read the whole story (or other message) within their RSS feed reader.

Yes, full-text is the first rule of RSS. But rules are there to be broken. Full-text simply doesn’t work for everybody, for a number of reasons.

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Starting out with an RSS strategy

RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.

It is just like usability. Jakob Nielsen believes in a rules-based approach. Jared Spool does not. So who do you trust?

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Search Box E-Commerce Design Pattern

How difficult can it be? It's only a text box and a button, after all.

It is, however, its very simplicity that makes the search box such a great example of the power of design patterns.

What can go wrong when we design a search box (what are the antipatterns)? What are the key elements of best practice in the design of a search box that enable us to avoid these pitfalls? And how many e-commerce search boxes comply with all aspects of the design pattern that we've just developed? For something so apparently simple, it comes as a bit of a surprise that the answer to that last question is none!

6 comments

E-Commerce Design Patterns – who needs them?

E-Commerce directors? E-commerce managers/team-leaders? E-commerce team members? Consultants/agencies? Online shoppers? Or how about all of them?

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Design Patterns Defined

"E-Commerce Design Patterns are a distillation and summary of best practice, that can be applied quickly and effectively to create a variety of specific design solutions"

This is how we've defined design patterns. In this post, we explore in what way design patterns are 'patterns' and then tease apart our definition to compare each part with the definitions other design pattern experts have used.

3 comments