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Posts in Customer Experience

Seedcamp launches event for tech startups

Seedcamp is a week long event to help European tech startups which aims to bring together young entrepreneurs with mentors, VCs and other experts.

The team behind Seedcamp includes Saul Klein, venture partner at Index Ventures. Twenty startups will be invited to the event, with the best five teams receiving funding for their ventures.

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Google encourages gadget developers

Google has launched a pilot programme that will provide funding to developers using its gadget API to develop their own applications.

Under the scheme, developers can apply for a grant if their app is in Google's gadgets directory and has at least 250,000 weekly page views.

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Trinity Mirror revamps local news sites

Trinity Mirror has started a major revamp of its regional news websites with the relaunch of its online properties for Liverpool. 

Liverpool Daily Post

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Accessibility Best Practice - Switch Off to Get On?

After the high profile that accessibility was given 18 months ago following the introduction of the Disability Discrimination Act, have things really changed?

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Widgets driving traffic to photo websites

Hitwise UK has some interesting figures showing how effective widgets can be in driving traffic to websites from social networks.

Slide.com and RockYou, two providers of photo-sharing widgets, have moved rapidly up the rankings in the photography websites category, according to Heather Hopkins.

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Google introduces images to news search

Google has added an option to its news service that allows users to scroll through images in search of stories.

Google News Images

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CNN.com to revamp news site

CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.

CNN homepage

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Man Utd to expand its digital fan base

Manchester United is looking for a strategic partnership with a marketing group in a push to build the club's online fan base to 50m worldwide.

According to The Guardian, Man Utd is in talks with WPP, Publicis, Omnicom and McCann Worldgroup over the scheme.

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Google on duplicate content

The issue of duplicate content is a thorny one that can affect sites' search rankings, and one that has even caught Google out in the past.

So it's good that the search giant's Adam Lasnik has written a post that throws some light on how it deals with the problem.

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Tips for email landing pages

Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.

Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.

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Navigation tips for websites

Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.

There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.

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My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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