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Posts in Customer Experience

iWant strikes again

Once again, Apple has started a new year by announcing a plethora of exciting goodies for technophiles, with the long anticipated iPhone taking centre stage.

As a fairly committed early adopter (I have not used a paper diary since 21st December 1996 – yes I do know the date exactly, because my latest Palm based PDA has all my diary entries since then), I am already drooling.

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Why get more intelligent?

Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.

The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.

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Yell.com redesigns website

Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.

The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.

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Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

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Google's Matt Cutts' tips on SEO

Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.

In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.

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Research reveals top 10 UK etailers

A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.

The research, carried out by Marketing Assistance Ltd on behalf of Blast Radius, looked at the whole online shopping experience, from from first visit to returning unwanted items.

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Bebo introduces new mail system for its users

Social networking site Bebo today announced the launch of several new features in the site’s internal mail system, designed to enhance users’ ability to share content among their friends while reducing spam.

The new mail system now sorts incoming messages into two inboxes – one for personal one-to-one messages, the other for messages among groups of two or more users.

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E-consultancy seeks Head of Website Development

Head of Web Dev WantedE-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.

With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.

More details after the jump...

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Web 2.0 fonts and logos

I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.

He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?

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How to be PDQ on your PDA – Adaptex goes live

This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA or smartphone whilst on the road can be a lot easier potentially.

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Usability and visibility problems affect online insurers

Foolproof's 2006 Online Shopping Survey into insurance predicts rapid growth in online purchasing of motor and home insurance policies, but points out that growth is hampered by poor usability.

The good news for online insurers is that consumers see the benefits of avoiding long phone calls for quotes and insuring online, but insurers are urged to make improvements, especially when it comes to usability.

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Eight second rule for e-commerce websites now halved

Four seconds is the maximum length of time the average online shopper will wait for a web page to load before potentially abandoning a retail site.

In the research by Akamai, poor site performance ranked second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers.

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