Posts in Customer Experience

Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

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SEO Wars: Alt Battles

There is no such thing as the 'alt tag' in HTML. There is, however, the alt attribute which is applied to the image tag.

The alt attribute is designed to provide alternative text for an image. I've seen it create wars within marketing departments.

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Save web pages forever with Iterasi

Iterasi is a browser-based bookmarking tool that can be used to capture a webpage in the state in which you see it and save it for later.

Iterasi

Unlike some other bookmarking tools, Iterasi doesn't just bookmark a link to the web page you saved, but saves a screenshot of the site in html format.

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Q&A: Kieron Smith of BookRabbit.com

BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.

We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....

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How to reduce shopping cart abandonment

A recent survey says the rate of shopping cart abandonment for US online retailers has increased slightly year on year, reaching 59.4% in Q1 2008.

So why do customers abandon their shopping carts and what can be done about it?

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Site review: Gap.com revamp

Last week, Gap revamped its e-commerce site, bringing together all four of its brands onto one property with a single checkout function. We've taken a look to see how it measures up.

Gap.com

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Mahalo uses GTA 4 content to boost its traffic

Grand Theft Auto IV was released recently and, predictably, there has been a spike in the number of searches related to the game.

Jason Calacanis' human edited search engine Mahalo is ranking well on Google for a number of terms related to the GTA IV, having designed a comprehensive guide to the game. It proves that a curated approach to the web can pay dividends, in Google terms...

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E-commerce delivery options - five key tips

Delivery charges and options are important factors in many customers' decisions to buy online. If delivery costs are too high, or flexible options are unavailable, then people may look elsewhere.

Here are a few tips for retailers to make their delivery charges and options more attractive to customers...

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10 things Currys can do better online

Currys has been in the news recently with DSG International announcing the closure of 77 UK stores, a reflection of the ongoing shift in consumer buying trends as more shoppers buy electronics products via the internet.

With this in mind, the Currys website will become even more important as a revenue channel. We have taken a good look at it to see how it fares and what improvements - if any - could be made...

Currys  

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Site review: Borders.com revamp

Bookseller Borders has launched a revamped version of its US site, with a new UK version to follow soon.

We've taken a look  to see how it measures up from a user experience perspective...

Borders.com

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Daily Mail officially launches slow website

The new revamped and rebranded Mail Online website came out of beta this week, with a number of improvements to the previous version.

There is one major problem though; browsing through the site and loading pages can be a painfully slow process.

Mail Online

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Online customers care about customer care – do you?

We have all walked away from a supplier because it has failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

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