Posts in Customer Experience

Testing for profit

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

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Thomas Cook redesign: Has it improved usability?

Travel agent Thomas Cook introduced some changes to its website last week, aimed at improving navigation and relevance for its users.

We looked at the site a couple of months ago, finding a few problems with the holiday booking process, so has Thomas Cook resolved any of these issues?

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Tips on providing user reviews

User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.

Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.

Here are some tips for retailers on providing user product reviews... 

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BBC iPlayer revamp improves usability

It's only around six months since the iPlayer was launched, but the BBC has introduced a new beta version that aims to be more user-friendly.

iPlayer beta

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Site review: Sky News beta

Sky News is in the process of updating its website. It currently has a new beta site running alongside the old one.

Sky News beta site

It has a bigger, bolder look, but is it an improvement on the old version? 

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How much change does your site really need?

In an online retail market expected to double in size to £78 billion by 2010* the potential rewards for e-commerce businesses are huge. Equally, so is the pressure to stay ahead of their competition. 

The desire for online businesses to become bigger and better inevitably affects their approach to redesign. There’s a huge temptation to introduce the latest whiz bang functionality and super cool design which will appeal to a whole new generation of customers.

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Contact details - best and worst practice examples

Providing contact details is a very basic requirement for etailers, but it's surprising how many either fail to provide a range of options or make users hunt around the site to find them.

Indeed, a survey last year found that the UK's online retailers were struggling on this issue, with 60% failing to provide a contact telephone number on their websites.

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Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.

Zoomii

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

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New search tools for eBay

Online auction giant eBay is introducing some much needed changes to its search functions, making it easier for users to find what they want and filter out what they don't.

eBay search

The changes will go live on the UK site in the next month but are already available to try out on eBay Playground

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Getting started with Flash Video

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.

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Online screenshot tools

Every blog needs a few images here and there to make posts more visually appealing, break up the text or illustrate the points you are making.

Here's a selection of useful tools to help bloggers capture and edit screenshots of webpages...

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MySpace gets a revamp

Social network MySpace unveiled the first stage of its redesign yesterday, starting with a new look for the homepage.

Having been one of the more cluttered sites around, MySpace was certainly due for a revamp. So has it improved?

MySpace new homepage

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