Posts in Customer Experience

Seedcamp announces seven winners

The second Seedcamp contest for internet startups came to a close on Friday, with seven winners announced.

These seven startups will each receive 50,000 Euros in return for an equity stake (last year it was 10%). They will also take part in a three month mentoring programme to get them started.


Don’t let the economic downturn affect your online business

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.

Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.


Joost launches desktop player

Having come to the realisation that its standalone player was not attracting enough users, Joost decided to launch a web based version of its video player. 


The beta version of this desktop player was launched yesterday, so I've been taking a look to see how it performs...


Six design tips for better URLs

It’s an area that is overlooked on many websites, but URL design is an important consideration. Bad URLs may mean that you website won’t be found, visited, or submitted to sites like Digg.

Ideally, URLs should be short, readable, descriptive and memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure.

Here are a few tips for URL design…

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Site review: property search engine Globrix

Launched earlier this year, Globrix is a property search engine which claims to have nearly every property on the market in the UK listed on its site.


Rather than charging estate agents a fee, as sites like Rightmove do, Globrix scrapes listings from estate agents' websites, hoping to make the site more comprehensive than its rivals.


Q&A: Dermot Corrigan of image search company Imprezzeo

Launched this week, Imprezzeo is a search software company that aims to improve image search, offering a way to use images rather than text to search for pictures.

The technology behind Imprezzeo's image search was developed by University of Wollongong and the University of Queensland in Australia, though the company s based in London.

We caught up with CEO Dermot Corrigan to find out more...


The importance of ad placement

One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.

Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.

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iTunes Genius - a review

The latest update of iTunes (version 8) contains a new feature called Genius, which creates playlists from your library of music, as well as recommending songs for you to download.

iTunes Genius

With the popularity of music recommendations provided by sites like, Pandora and the recently launched Filter, this seems like a smart move by Apple, so how does it perform? 

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Q&A: Thomas Cook's Russell Gould on improving conversion

Here, we speak to Thomas Cook e-commerce director Russell Gould about the company's efforts to increase conversion rates online, including user reviews, video and a recently-launched co-browsing service.


Ten things Asda can do better online

Having launched its online shopping service in 2000, Asda recently overtook Sainsbury's to become the UK's second biggest online grocer.

ASDA homepage

Its online sales have been growing, but it still trails behind Tesco, with around 16.9% of the UK online grocery market compared with 31.3% for its rival, according to figures from July this year.

On most retail sites there are always areas which could be improved, so we've taken a look at the site from a customer experience perspective...


Site review: Popego

Popego is a startup which was announced at the TechCrunch 50 conference this week, aiming to help you to 'enjoy a more meaningful web'.


Popego plans to do this by joining up all the accounts and profiles you have created around web and using this information to bring you relevant content.


Customer retention - you cannot be serious

Retention is high on the agenda for companies struggling to make money from cash-strapped consumers, but their words and deeds are not always in tune.

Research from analytics company SPSS suggests that customer retention tops the concerns of executives, with 34% claiming it is their number one priority.

This compares with 8% rating acquisition as their top concern; a remarkable turnaround from last year, when acquisition was rated most important by 40% of participants.

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