Posts in Customer Experience

Contact details - best and worst practice examples

Providing contact details is a very basic requirement for etailers, but it's surprising how many either fail to provide a range of options or make users hunt around the site to find them.

Indeed, a survey last year found that the UK's online retailers were struggling on this issue, with 60% failing to provide a contact telephone number on their websites.

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Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.

Zoomii

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

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New search tools for eBay

Online auction giant eBay is introducing some much needed changes to its search functions, making it easier for users to find what they want and filter out what they don't.

eBay search

The changes will go live on the UK site in the next month but are already available to try out on eBay Playground

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Getting started with Flash Video

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.

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Online screenshot tools

Every blog needs a few images here and there to make posts more visually appealing, break up the text or illustrate the points you are making.

Here's a selection of useful tools to help bloggers capture and edit screenshots of webpages...

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MySpace gets a revamp

Social network MySpace unveiled the first stage of its redesign yesterday, starting with a new look for the homepage.

Having been one of the more cluttered sites around, MySpace was certainly due for a revamp. So has it improved?

MySpace new homepage

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Typography tools and tips

In my opinion, one of the most overlooked and least understood aspects of web design is that of typography.

In my experience, many web designers treat typography as an afterthought, ignoring the fact that it's a major element of good design.

Here are some great tools and tips for typography, as well as some links to websites that offer free and paid fonts:

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Tips on internal linking strategy

Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.

Scott Allen of Search Engine Guide has written a useful article on internal linking strategies. Here are a couple of his tips, alongside some from our SEO Best Practice Guide...

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25 useful Wordpress plugins for bloggers

Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.

We've put together a list of some of the most useful plugins for Wordpress...

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Closing the loop on web analytics

Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.

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Useful online colour resources

In my last post, I provided a number of useful online resources for stock photography because visitors tend to make very quick decisions as to whether they're going to stay on a site based on aesthetics.

Another important aspect to an appealing website is using the right colours. Fortunately, there are lots of great online tools and resources for discovering and choosing them.

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User generated content: beyond technology

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.

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