Posts in Customer Experience

MySpace Music sings a disappointing tune

The unveiling of MySpace Music last week was eagerly anticipated and was notable because the site managed to launch with all four major record labels as joint venture partners.

But as a product, does MySpace Music live up to its promise? I decided to give it a test drive to find out.

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Unity in search is crucial to success

Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.

This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.

It is, however, the lack of unity that has been one of the main features of many of the strategies.

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Q&A: Gareth Williams, CEO of Skyscanner

Skyscanner is a website that allows users to search for flights by price and location; according to Hitwise, it has an 11.34% share of the UK travel search market.

Recently, Skyscanner has been making a few changes to its website, aimed at improving the user experience.

We have been talking to CEO Gareth Williams about the changes and finding out more about the site...

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Site review: social shopping with Tribesmart

Launched in beta earlier this month, Tribesmart is a social shopping website which aggregates products and user reviews.

Tribesmart

I've been taking a look around the site to see how it measures up...

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Seedcamp announces seven winners

The second Seedcamp contest for internet startups came to a close on Friday, with seven winners announced.

These seven startups will each receive 50,000 Euros in return for an equity stake (last year it was 10%). They will also take part in a three month mentoring programme to get them started.

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Don’t let the economic downturn affect your online business

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.

Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.

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Joost launches desktop player

Having come to the realisation that its standalone player was not attracting enough users, Joost decided to launch a web based version of its video player. 

Joost

The beta version of this desktop player was launched yesterday, so I've been taking a look to see how it performs...

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Six design tips for better URLs

It’s an area that is overlooked on many websites, but URL design is an important consideration. Bad URLs may mean that you website won’t be found, visited, or submitted to sites like Digg.

Ideally, URLs should be short, readable, descriptive and memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure.

Here are a few tips for URL design…

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Site review: property search engine Globrix

Launched earlier this year, Globrix is a property search engine which claims to have nearly every property on the market in the UK listed on its site.

Globrix

Rather than charging estate agents a fee, as sites like Rightmove do, Globrix scrapes listings from estate agents' websites, hoping to make the site more comprehensive than its rivals.

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Q&A: Dermot Corrigan of image search company Imprezzeo

Launched this week, Imprezzeo is a search software company that aims to improve image search, offering a way to use images rather than text to search for pictures.

The technology behind Imprezzeo's image search was developed by University of Wollongong and the University of Queensland in Australia, though the company s based in London.

We caught up with CEO Dermot Corrigan to find out more...

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The importance of ad placement

One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.

Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.

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iTunes Genius - a review

The latest update of iTunes (version 8) contains a new feature called Genius, which creates playlists from your library of music, as well as recommending songs for you to download.

iTunes Genius

With the popularity of music recommendations provided by sites like Last.fm, Pandora and the recently launched Filter, this seems like a smart move by Apple, so how does it perform? 

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