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Posts in Customer Experience

Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.


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Ten tips for product landing pages

Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans. 

The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.

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Telegraph launches RSS reader

The Telegraph has added a new feature to its MyTelegraph section - an RSS reader that gives the paper's online readers a chance to read other news sources without having to leave the site.

MyNews

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Baidu to launch in Europe?

Baidu, China's biggest search engine, is reportedly planning to take on rival Google in the European market, with the company expected to launch a European version of its search engine.

Baidu has so far held off competition from Google to remain the biggest search player in China - it has 58% market share, compared with Google's 17%.

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Ask revamps its search engine

Ask.com has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation.

Ask.com 

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Establishing trust in the buying process

Establishing customer's trust is essential in online retail, there are plenty of reasons why customer may be reluctant to buy online - reports of online fraud are enough to dissuade many people from shopping online.

While nothing is guaranteed to make customers trust your website, there are many things which will damage trust, and trust is very difficult to re-establish once it is damaged.

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Google shifts in to offline web gear

Google is attempting to bridge the divide between online and offline working by releasing new software that syncronises the two.

At its Developer Day in Sydney today, the company announced Google Gears, an open-source technology platform that allows programmers to build websites that continue to function even without connectivity.

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Google and Microsoft launch 3D maps

Microsoft and Google have both announced new 3D mapping services this week, giving users street level views of different locations.

Google Street View New Yorkl

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Online shoppers want more information

Providing customers with plenty of information during the buying process can help convert more browsers to buyers, according to a new survey of US web users.

Harris Interactive's Online Retail Report (pdf) surveyed 2,873 US adults, finding that 48% of respondents have increased their online shopping habits.

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Six ways to improve online experience

There has been much discussion and comment recently about the quality of online customer experiences. Even small companies, run by specialists in their chosen field, need to provide a good online experience if they are to capture a share of the rapidly growing online spend. 

Here’s my novice's guide to improving the quality of your online experience... 

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Technorati gets a facelift

Technorati has announced a major revamp of its site, shifting its focus from blog searches to video content, photos, podcasts and music.

Technorati homepage

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Hotels.com sued over disabled access

Travel e-tailer Hotels.com is being sued by a group of disabled Californian dancers because it could not guarantee reservations for customers with wheelchairs.

Bonnie Lewkowicz and Judith Smith of of the AXIS non-profit dance company filed a complaint in Alameda County Superior Court seeking an injunction that would force the internet store to account for disabled shoppers.

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