Posts in Customer Experience

Q&A: Chris Roe of Virgin Holidays

Chris Roe presented at our recent Online Marketing Masterclasses event, talking about the improvements he has implemented there, which have helped to increase conversion rates on the site by an impressive 90%.

Chris is General Manager of Sales & Distribution, responsible for web, call centre and trade sales. We have been talking to him about the improvements made to the user experience on the Virgin Holidays website.

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Mobile site review: Newsnow.co.uk

News aggregator Newsnow has recently released a version of its website optimised for mobile users.

Newsnow mobile

Newsnow uses a wide range of sources, I find it useful for keeping up with football news for instance, so how well has it translated to mobile? 

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Q&A: Dan Hart of nowfly.co.uk

Nowfly.co.uk is a newly launched flights search engine which aggregates flights from 340 airlines.

I reviewed the website yesterday, and have also been finding out more from founder and CEO Dan Hart...

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All I want for Christmas ... is a new mobile phone

One of the first lessons in usability is that people vary and that designing for ‘average’ doesn’t work.  Nowhere is this more true than in the highly competitive world of mobile phone design.

Actually I don’t want a new mobile because I have an iPhone and I love it.  Of course, it’s not perfect but once again Apple has demonstrated that it understands the importance of the ‘user experience’.  Even its cardboard box is beautiful.

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Site review: Nowfly.co.uk

Flights search engine Nowfly.co.uk launched this week, offering fast and accurate results from a wide range of flight operators.

Nowfly.co.uk homepage

There are already plenty of travel comparison sites out there; I have looked at both Travel.co.uk and Skyscanner in the last six months, so how does Nowfly compare? 

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Site review: Reevoo.com

Reevoo provides reviews for retailers like Currys and Tesco, and launched its own website last year. It has recently had a revamp, including a new homepage and updated product pages.

Reevoo hompage

The Reevoo website gathers together a wide range of product reviews, and should be a good resource for online shoppers, so how does it shape up?

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Site search used by 5% of visitors - study

While a relatively small number of visitors are using the search function on websites, conversion rates through site search are up to 50% higher than the average.

This is the verdict of a Screen Pages study into 39 of its clients' websites, using Google Analytics data. The stats cover almost 3m site visits over a three month period.

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Zavvi makes things clearer for customers

Thanks to the collapse of Woolworth's wholesale arm EUK, retailer Zavvi was forced to suspend much of its web sales earlier this week.

Chris Lake criticised Zavvi on this blog for the way in which it handled this news online, just putting a message on the homepage and leaving the rest of the site as it was.

Having just had a look at the Zavvi website, it seems someone at the company has taken note, as there has been a big improvement..

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The BBC is still not sure how to link out

The BBC has released the results of its experiment with in-text links,  and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.

The BBC Internet Blog reports on the results of the experiment, which used the Apture service to add links to the text of articles. 90% of the feedback received during the two week trial.

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Q&A: Rowan Gormley of NakedWines.com

Launched this week, NakedWines is offering an online 'farmer's market' to connect small wine producers with customers looking for new wines.

The site was launched by Rowan Gormley, who was previously CEO of Virgin Wines. He has been talking to E-consultancy about the thinking behind Naked Wines...

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Best practice tips for mobile websites

As Patrick talked about on Monday, 2009 may turn out to be the year for mobile internet, and companies need to be thinking about their mobile strategies.

Some websites have already adapted well to the use of mobile internet, but others seemingly have a long way to go. A new ebook (pdf) from dotMobi takes a look at the best and worst on the mobile web.

Here are a few best practice tips for mobile websites...

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Site review: NakedWines.com

Naked Wines launched this week, offering an alternative model of buying wine online, by connecting winemakers directly to customers.

Naked Wines

In theory, this will reduce the winemakers' marketing and distribution costs and allow customers to get quality wines at reasonable prices. So how does the website shape up? 

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