Posts in Customer Experience

bulb

Energy brand Bulb is doing great things with UX (here are five examples)

Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. 

Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.

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The future of customer experience: Trends and challenges in 2018

'Customer experience' (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports.

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A day in the life of... Marketo's EMEA President

We recently met up with Marketo's EMEA President Jamie Anderson.

Jamie shared lots about his role and what it's like to work at the customer engagement platform.

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codeacademy form

Nine tips for optimising lead-capture forms

Just because a user arrives on a landing page doesn’t mean they are guaranteed to convert. 

When confronted with a lead-capture form – i.e. a form that asks for customer details in exchange for a service or product – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page entirely.

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people in a rush

Unwelcome urgency - A UX trend gone too far?

As online consumers - are we are all being rushed into everything a little too quickly these days?

A number of recent experiences have prompted me to consider whether the tactic of injecting urgency into the digital buying process is perhaps being abused by some.

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Five key considerations for implementing AI personalisation

Personalisation; everybody knows they should be doing it, but not everyone knows exactly how best to achieve it.

The ubiquity of platforms like Facebook and Amazon has lead to a seismic shift in user expectations when it comes to personalisation. A recent study by Monetate found that more than 83% of customers reported they expect brands to personalise experiences for them.

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The best digital marketing stats we’ve seen this week

This week’s stats round-up is a real sizzler.

It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.

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Travel and telco the worst performing industries for UX ahead of Google's mobile update

Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.

Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. 

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What is experience-driven commerce - and is it the future?

While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.

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ashley firth

A day in the life of... Head of Frontend Development at Octopus Energy

Ashley Firth is head of front-end development at Octopus Energy, a challenger brand that has invested heavily in solar and aims to provide a "better experience for [the energy customer] through transparency, honesty and simplicity."

Let's hear what a day in Ashley's life is like, and remember that you can hear more from Ashley and Octopus Energy at 2018's Festival of Marketing, where he'll be speaking about their approach to web accessibility.

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The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

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Four trends driving conversion rate optimisation (CRO)

Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.

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