Posts in Customer Experience

Fintechs and banks to partner in 2018 thanks to Open Banking

As 2018 fast approaches, there's reason to believe that one of the biggest trends that will be seen in the banking industry in the UK next year is a tighter relationship between big banks and fintechs.

That's because on January 13, Open Banking comes into effect.

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flat design

10 no-nonsense web design trends for 2018

Web design may be maturing, but it's still subject to fads, fashions and whims.

If we're lucky, who knows, some trends might just be user friendly.

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Three benefits of making employees spend time in the trenches

What is it like to drive for Lyft? Soon, it's a question the company's more than 2,000 corporate employees will be better able to answer.

That's because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft's driver hubs or fielding driver support calls.

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ui

UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

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The best digital marketing stats we’ve seen this week

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?

The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. 

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Four key traits of ‘human’ brands

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?

Interestingly, it seems the one thing consumers will look for in the year ahead is a brand that sounds exactly like they do. In other words, emotional intelligence – i.e. the ability to empathise and engage like a human – will become the biggest consumer expectation of all.

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Four key digital trends impacting travel and hospitality brands

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.

In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.

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post its

What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.

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Four steps to optimizing customer experience using data & analytics

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics.

Which is interesting as CX and analytics seem worlds apart. CX tends to be a soft, holistic study of how to make customers happier and analytics consists of the cold, hard numbers which fuel return on investment (ROI) calculations.

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Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?

Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.

Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.

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Eight steps to landing page success

A well-designed landing page can make or break a campaign. 

Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?

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Four ways brands build loyalty & engagement (without using points)

It's often said that it costs a lot more to acquire a new customer than to retain an old one.

Because of this, many marketers have been tasked with developing engagement and loyalty programmes.

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