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Posts in Content

Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.

Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

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content calendar

Content planning doesn't need hundreds of different tools

There are loads of blog posts on the internet about content planning tools. Econsultancy has published a few of them.

It's easy to get overwhelmed by hundreds of tools out there for so many different tasks - analytics and social listening, ideation, workflow management, content creation, calendarisation etc.

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The best social media campaigns and stories from January 2017

It was a rather surreal month all round, wasn’t it?

Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.

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Five examples of brands using emojis in marketing campaigns

Emojis seem to be part and parcel of social media marketing these days.

Whether it’s a customer service reply or big announcement, brands often feel that a tweet is incomplete without an emoji to punctuate it.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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What makes an effective brand slogan?

Rimmel is known for its famous tagline, “get the London look”.

However, as part of a recent re-positioning, it is now encouraging consumers to “live the London look” instead.

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nyt

Content strategists take heed! 10 lessons from The New York Times' 2020 report

The New York Times is a massive media brand wrestling gamely with digital.

The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.

Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.

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Six successful examples of online brand communities

I recently wrote a beginner’s guide to the role of community management.

Following on from this, I’ve been looking at some of the best online brand communities out there.

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rick and morty

All the digital news stories you missed this week

This week's digital news pales into insignificance against the backdrop of today's inauguration.

However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.

Enjoy!

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Storytelling might boost your product page conversion rates: stats

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. 

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Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.

The process isn’t always easy, of course.

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What does a community manager do and what skills do they need?

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

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