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Posts in Content

How are disruptive brands redefining marketing?

Previously in our series on disruptive startups, we’ve spoken about how to make your mark and how to find the right talent to drive your business forward.

Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model.


How fashion magazines are adapting to the influence of digital

Within the fast-paced world of fashion journalism, print and digital no longer exist in silos. 

For some publications, targeting the tech-savvy reader is becoming more of a priority than ever before.

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Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.


Could Musical.ly be the next big social video platform?

Last week, Twitter announced the impending closure of Vine.

Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead.

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10 brands using Tumblr to inspire positivity in young people

Social media was recently reported to have contributed to a rise in mental health issues among young people.

But while Instagram and Facebook can evoke feelings of negativity, Tumblr is one platform that is better known for being far more positive.


Three ways marketers can deal with the abundance of content

Marketers love content – the themes and stories that really bring to life the essence of a brand.

However, the best content is literally worthless if not managed properly. And new channels are popping up every day.


How six online retailers are combatting wrong-size returns

According to recent research, serial returners are on the rise.

This is the term used to describe online shoppers who send back more items than they keep.

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The UK's top 10 most popular lifestyle brands on Instagram

Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps.

Now with 500m monthly active users, it offers an unbeatable marketing opportunity for brands of all kinds.

nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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The Financial Times finds unexpected social success on Instagram

Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion. 

But brands in industries that aren't as photogenic can find success on Instagram.

Case in point: The Financial Times (FT).


How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation's number one.

Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.

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All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?