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Posts in Content

Five content marketing examples from dating sites and apps

Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. 

However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.

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The WSJ ditches Google's ‘First Click Free’, falls back on stronger paywall

In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.

As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.

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Pros and cons of creating multiple brand Facebook pages

A single Facebook page is no longer enough for many big brands or publishers.

Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.

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How Adidas Originals uses social media to drive sales

You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.

But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.

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Three ways brands can breach the attention barrier in 2017

Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  

This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.

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Four ways travel & hospitality brands are targeting younger consumers

Travel brands often target potential customers via social media advertising.

On the other hand, with 97% of millennials reportedly posting their travel photos on social, an increasing number are banking on customers doing the advertising on their behalf.

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.

Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

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content calendar

Content planning doesn't need hundreds of different tools

There are loads of blog posts on the internet about content planning tools. Econsultancy has published a few of them.

It's easy to get overwhelmed by hundreds of tools out there for so many different tasks - analytics and social listening, ideation, workflow management, content creation, calendarisation etc.

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The best social media campaigns and stories from January 2017

It was a rather surreal month all round, wasn’t it?

Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.

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Five examples of brands using emojis in marketing campaigns

Emojis seem to be part and parcel of social media marketing these days.

Whether it’s a customer service reply or big announcement, brands often feel that a tweet is incomplete without an emoji to punctuate it.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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