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Posts in Content

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Three ways brands can let their audience create their content

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.

So it's no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.

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10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

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How should brands plan their content distribution strategy?

With more content providers than ever before, the internet has never been so cluttered.

So how do brands ensure content is seen?

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How do you put a price on digital content?

Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. 

Not good... but great. With a capital G if needs be.

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How Unilever is targeting the ‘conscious consumer’

Sustainability is often thought to be a hard sell.

But according to new research from Unilever, 54% of consumers now have a desire to buy sustainable products, with environmental and social factors being a major influence on purchasing decisions.

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Four things brands can learn about content marketing from Net-A-Porter

Net-A-Porter does not look like a typical online fashion store.

With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine.

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How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 

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Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign

Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.

The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.

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10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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Seven examples of motivational copywriting from fitness brands

We all dream of being able to sprint like Bolt or swim like Phelps.

The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.

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Facebook Live, YouTube & Sumatran tigers: A Look inside London Zoo’s video strategy

We recently wrote about how London Zoo is making use of Facebook Live.

This time, we decided to speak to the man behind the camera, Dan John, to gain further insight into the Zoo's wider social and video strategy.

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Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube's Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.

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