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Posts in Content

Logic & magic: How to harness the power of language

Susie Dent is best known for bringing a bit of class to C4's Countdown.

Not that Rachel Riley isn’t elegant or super smart of course, but if you’re a fan of words over numbers, you’re bound to hold a place in your heart for good old Dictionary Corner.

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Google aims to help advertisers capitalize on viral videos

At its digital Newfronts event last week, Google's YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.

Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube's most popular channels and content creators.

Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.

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Content is king, but for brands, there's too much of it

The world is awash in content. 

As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.

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A collection of useful tips for online copywriting that works

There are an overwhelming amount of tips and tricks to help you become a better online copywriter.

To help you organise these tips into a useful 'writers toolbox', we have covered two high-level best practices in previous posts:

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Four great examples of marketing to millennials

Millennials, Generation Y, or young adults.

Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. 

The question is – if millennials are the market to target, how exactly should brands be talking to them? 

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Social Quarterly Report Q2: The five video trends to watch

Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay. 

In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over.

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chart

10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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The digital campaigns behind London’s Mayoral election

Whatever apathy, excitement, rage or despair you might feel about the main candidates for Mayor of London, there’s no doubting that the vote on May 5th was a big deal.

The winner will enjoy the third-biggest direct personal mandate of any politician in Europe. That’s a lot of people power.

So how did the main candidates use people power in the run up to the election?

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facebook live

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let's look at the baby steps brands have taken so far.

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Micro-Moments

Capturing Micro-Moments & Answer Boxes for content success

Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.

One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.

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10 of the best social stories & campaigns from April 2016

With the departure of writer Jack Simpson, there’ll be a new source of monthly social roundups.

That source is the new social media executive, Andrew Chrysostom (yes, I did refer to myself in the third person). 

Now that’s out of the way, let’s take a look at what’s been hot during social in a month which has been both creatively exciting and innovative.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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