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Posts in Content

The best social media campaigns and stories from December 2016

In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.

Here’s a round-up of the best stories and campaigns from the month.


Four ways to optimise mobile copywriting for a superior UX

In the past couple of years, it’s become more important than ever for websites to be mobile-friendly. 

With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.

1 comment

What New Year's resolutions would you like an Econsultancy blogger to make?

Before the New Year gets away from us, I want to make some resolutions as a blogger.

Here are some of the things I hope to do from now on. Add your own suggestions in the comments if you'd like, but please go easy on the sarcasm.


Why more brands should write like The Economist

I recently listened to a podcast by The Writer, where Robert Lane Greene, columnist for The Economist, talked about all things language-related.

While it was largely geared around The Economist's famous style guide, I think many of the points raised can be applied to industries outside of publishing.


10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.


Why live video was the biggest social trend of 2016

With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off.

In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend.

family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.


All the digital news stories you missed this week

It’s a mixed bag of digital news this week.

There have been some big announcements, a dramatic data scandal, and some seriously silly social media stuff, too.

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10 brands with a brilliant 'About Us' page

From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right.

Like the much-maligned FAQ page, it’s often left forgotten about.


Social media in 2017: What do the experts predict?

Not many people will be sad to see the back of 2016.

So, why not take the opportunity to look onwards and upwards into the year ahead?


The Guardian claims impressive results from new native ad platform

Around 48% of news media companies are currently running some form of native advertising. 

According to research from the NAI (Native Advertising Institute) this percentage is only set to rise, with publishers expecting native ads as a percentage of overall ad revenue to grow from 11% to 25% in 2018.


Three reasons to appreciate Spotify’s latest data-driven ad campaign

Spotify’s description of 2016 is pretty spot on if you ask me.

“Thanks 2016. It’s been weird” is the latest campaign from the music streaming service – and it also happens to be its largest to date.