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Posts in Content

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According to 32,198 emails, most retailers use boring subject lines

Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.

Is the message on brand? Does it sound spammy? Will it drive sales?

According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.

6 comments

Seven helpful tips for livestreaming success

Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.

So what should brands looking to embrace livestreaming do to increase their chances of success?

Here are seven tips.

0 comments
The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

3 comments
lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.

Enjoy...

0 comments
paddy power logo

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

1 comment

Is Twitter becoming a dark social channel?

In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.

This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.

0 comments

Three ways to use LinkedIn to support your content marketing strategy

For many B2B marketers, creating and distributing content is a challenging and time-consuming process.

LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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nfl

Twitter's NFL deal: five questions we're asking

Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.

Here are some thoughts on the deal and what it means for both parties.

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10 common online copywriting mistakes

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.

The problem is: anyone can be a writer these days.

16 comments

12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

0 comments
ikea logo

10 examples of great IKEA marketing creative

As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA.

0 comments