{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Content

Eight ways brands can take content marketing to the next level

Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.

In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.

vr headset

Brand VR: Five of the best non-gimmicky experiences so far

Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.

So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.

Here are five brands who have made a good fist of VR in its current form.

1 comment

Three reasons brands are using podcasts as part of their content marketing strategy

Since MailChimp ran a 19 second advert at the beginning of each episode of Serial, its brand name has become known to millions.

It is just one example of a company capitalising on the popularity of podcasts, and since then, many have started to produce their own.

1 comment

What is 'agile marketing' and what do marketers think about it?

Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.

We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.


New data shows why digital is now critical to pharma

Bad news for pharma marketers: Physicians are becoming harder to reach.

According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.


How Cosmopolitan reinvented itself & became the number one women's magazine in the UK

Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.

At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.


How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.


Seven kids & baby ecommerce brands using YouTube to reach parents

According to new data from Google, 84% of mums in the UK use YouTube, with 70% turning to it on a weekly basis for tips and advice on parenting.

From help on getting babies to sleep to reviews on the best pushchairs – there is a wealth of online video content out there.


Brand Commerce: What is your brand's key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.

The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.


How brands are using digital marketing to reach the older generations

New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.

With ‘millennial’ being the buzzword on every brand’s lips at the moment, it appears they’ve got a point.


Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

1 comment

Content marketing at The British Library: Is it as easy as it sounds?

Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week. 

In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.