{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Content

Four things brands must do to overcome content shock

If you haven't yet heard of 'content shock' then you may be an unknowing victim of its effects. Here is what you need to know about it - and how you can avoid it.

1 comment

Four ways nostalgia can help to boost your marketing efforts

Whether it’s an old song or a retro fashion trend - everyone loves to experience a blast from the past. 

When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired objects.

1 comment

How to create videos your customers want to share

Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself.

Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide.


10 monumental digital marketing stats from this week

This week we’re welcoming in March with a monumental roundup of stats.

We’ve got news about cyber security, smartphone sales, sponsored content and lots more.


How influencers can impact SEO: Q&A with Thomas Cook Airlines

In the past few years, working with social media influencers has become common practice for many travel brands. 

The benefits of this naturally include greater brand awareness and an increase in consumer trust – but it can also have a positive effect on SEO.


Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.


Three reasons to appreciate VisitScotland’s tourism website

VisitScotland is the latest company to experiment with VR technology. Created to celebrate the Year of Innovation, Architecture and Design 2016, its new ScotlandVR app offers users a 360-degree tour of the country’s most famous landmarks.

While I will have to reserve my judgement on the app for now, it’s yet another example of VisitScotland’s innovative use of digital technology. 


Seven brands already using Instagram’s new slideshow tool

The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.

With many preferring the platform's original streamlined nature, the update has been met with some resistance. However, others have embraced it, with brands in particular using it as an opportunity to enhance storytelling and create a narrative.


YouTube to remove 30s unskippable ads: What does it mean for brands?

In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017.

While this decision might sound like bad news for advertisers - forcing them to win over consumers within a shorter time frame - it could in fact be a positive. 


Eight Western brands running innovative campaigns on China's WeChat

When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.

Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.


How charities capitalise on sponsored abstinence events

Forget New Year’s resolutions – it doesn't seem like a month can go by without someone giving up a vice in the name of charity.

In recent times, sponsored abstinence events have exploded in popularity, with everything from coffee to meat being relinquished for a good cause. Sugar is the latest culprit, with Cancer Research encouraging people to get involved with Sugar Free February.


10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.