Posts in Content

sidewalk labs

How do you market a city? Why place marketers have to be smarter than ever with digital content

How do you market a city?

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market?

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A day in the life of... a motion designer

We're in the land of the creative for this week's 'day in the life'.

Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.

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Why Kate Spade's superb video content strategy is a lesson to all fashion marketers

US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.

While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more.

The Internet Statistics Compendium is also ready and waiting as always.

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Five quick content opportunities for time-poor B2B marketers

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.

I’ve put together some simple tips for time-conscious B2B content creators.

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Why your headlines are worth almost all your content marketing efforts (and how to improve them)

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. 

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The GDPR may be good for inbound marketers, but it's no excuse for crap content

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).

This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.

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15 marvellous microcopy examples (and how they improve UX)

The devil is in the detail, or so they say.

When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help create user flow.

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Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. 

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Eight time-honoured tips for writing awesome email copy

From send times to split testing, there are many factors that can impact the success of email marketing campaigns. 

Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.

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Facebook's big algorithm change claims its first victim, LittleThings

Facebook's latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook's algorithm change decimated its reach on the popular social network, which the company relied heavily on.

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10 brands with superb social media copywriting

When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?

In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count and countless trolls ready to bite back, some might call it a fine art.

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