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Posts in Content

Copywriting for Twitter: 10 ways to make every tweet count

No one can deny the phenomenal rise of Twitter over the past few months. But with a massive 750% growth rate within 12 months and hundreds of tweets every second, it means there is an awful lot of ‘noise’ being channelled through the medium.

So how can you make yourself heard through all this activity? What will make you stand out from everyone else? Although there’s no definitive rule, we’ve come up with ten tips to guide you in the right direction.

8 comments

Paid content: big publishers missed the boat

It's funny the difference a couple of years can make. Two years ago, the global economy was roaring along and everyone was excited about internet advertising.

Growth in spend was strong and many companies big and small saw unlimited potential in their future advertising revenues.

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Playboy looking for a long-term relationship with digital

Playboy is the world's iconic 'male magazine' but it's had a hard time keeping its relationship with consumers and investors spicy.

The company's story resembles that of media businesses today: evolving markets have changed the game, brought new competition and eroded old competitive advantages.

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The lesser-blogged benefits of building brand loyalty

While I often argue that social media marketing is an excellent way to build brand loyalty, it occurred to me recently that the benefits of such consumer commitment may not be immediately obvious to all marketers.

Clearly, customers who are engaged with a brand are less likely to leave for a competitor. That is the main perk of consumer loyalty but some marketers may question whether that is enough to justify the effort (and therefore budget) needed to build those relationships. After all, that cash could have been spent on developing a new customer base.

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29 of your top tips for website optimisation

Crayon Tips by laffy4k on FlickrLast week we invited our Twitter followers to suggest their key marketing and website optimisation tips. Our thanks to all who took part.

Here’s what you recommended, in no particular order…

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Yahoo takes a new approach with web video

Web video is hot. From the user-generated video content on YouTube to the professional video content on Hulu, everybody loves watching video online.

But achieving real success financially with online video has proven to be much more difficult than achieving popularity.

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Guardian launches open platform

If 'platforms' were a piece of clothing, it'd be safe to say that everybody's wearing them.

News organizations are getting into the act too and The Guardian yesterday announced the launch of its Open Platform.

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YouTube goes silent in the UK as music videos blocked

Image by futureshape via FlickrDigital music is the future of the recording industry but sometimes you wonder if we'll make it to the future with all of the fighting that takes place over licensing.

The online music market is no stranger to disputes and the latest is resulting in premium music videos on YouTube being turned off for UK users.

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Google releases The Techie Guide to Google Website Optimizer

Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.

It enables publishers to test the impact different content and designs have on website conversions.

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FCC nominee holds key to net neutrality

Julius GenachowskiHe's bright, well-connected, has a lot of money to spend and the political capital do it. Meet the new nominee for FCC chairman Julius Genachowski.  While his confirmation is virtually a lock, his stance on "net neutrality" has content providers on edge.

Genachowski comes from a solid Internet background. He worked in several different positions at IAC, co-founded technology investment firm Rock Creek Ventures and was part of the team at LaunchBox Digital.

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New York Times goes to the 'hood

 New York Times LogoIf The New York Times fails, it won’t be for lack of effort. The cash-strapped Gray Lady launched an aggressive new  content-driven effort today, aimed at more engaged readers and hopefully, new advertisers.

It’s called “The Local.” Before you say, "Right, newspapers are local," understand this is actually hyperlocal. It's an attempt by The Times to re-position itself from the center of the globe to the center of town. 

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Newspapers trying to figure out online business models

That the newspaper business is ailing isn't exactly news. With some newspapers closing altogether and others doing what they can to deal with still-declining revenue, it's clear that the newspaper industry needs to adapt.

The internet is increasingly the medium that newspapers are turning to as they try to adapt but it's not a quick fix.

1 comment