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Posts in Content

BBC has the best headlines on the web - Nielsen

The BBC's descriptive yet concise news headlines are a great example of writing for the web, and are always written to the 'highest web usability standards' according to usability guru Jakob Nielsen.

He cites headlines like 'Mass Thai protest over leadership' and 'Iran accuses journalist of spying' as best practice examples, with the average news headline containing five words and 34 characters.

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WSJ fiasco: a lie can travel around the world while...

Yesterday, I called the Wall Street Journal on its shoddy reporting about blogging as a profession.

As fortunate as I am to call myself a 'professional blogger' and as much as I believe blogging has a very bright future, the WSJ's article claiming that there were more people earning a living as bloggers in the United States than there are firefighters, CEOs, computer programmers or bartenders was just plain wrong.

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Consumers want brand mentions, not ads: report

Marketing effectively on the internet can be pretty tough.

Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.

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Working words: How to write for SEO

I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.

However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.

I am going to remedy that today. Please comment if you have any questions or additions.

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The Wall Street Journal embarrasses itself with blogging article

If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?

But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.

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Tips for improving landing page headlines

A quality landing page is one that reinforces ‘conversion intent’. To achieve this, you need to consider the mindset of your visitor and provide enough information to persuade them to convert, as well as taking care to avoid any unnecessary distractions.

I recently found this list by Online copywriter Nick Usborne, who we interviewed a few weeks ago, with seven tips for improving landing page headlines to increase conversion rates.

Here are a few of Nick's tips...

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The cost of content: pick your poison

Content may be king but many companies have found that producing and distributing quality content requires a royal bank account.

The plight of the newspaper industry is a good example: news hasn't gone out of style but, for many newspapers, the cost structures associated with producing the news is incompatible with today's market. Costs simply exceed revenues.

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Content management: putting it all together

If you made a list of all the essential tools in an online business' toolkit, what would be on it?

Chances are you'd include content management, analytics and multivariate testing.

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Digg tries to dig itself out of a hole

When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.

It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.

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Is the future of journalism the future?

With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.

A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?

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Newspaper panacea: a paid content cartel?

Everybody has accepted that the newspaper industry is in real trouble. The debate is now what newspapers can do to survive and rebuild for the internet era we live in.

Paid content seems like one of the most immediate possible solutions for stemming declining print and advertising revenues but paid content isn't easy for a number of reasons.

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UK internet users like ads, sort of

It's commonly accepted in the online publishing world that internet users don't like ads. While 'hate' might be strong word, it's hard to argue that advertising is an internet user's best friend.

For publishers relying on ads to pay the bills, that usually means one thing: striking an appropriate balance. Enough ads to pay the bills, not so many ads that your users 'hate' you.

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