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Posts in Content

Augmented Reality – Impact measurement when Ad Networks have no access

What's in place to measure advertising within mobile augmented reality applications?

When it comes to print advertising, audit circulation bureaus provide the best verification of frequency and reach for broadcasting ads to a targeted audience. TV has Nielsen ratings and other vendors approved by large advertisers to measure frequency and reach. On-line digital advertising vendors provide data about ads rather than published content. Thus they have the ability to measure ad engagement, not just published content engagement like a TV show or a magazine.

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Google gets into content-scraping trouble with Buzz

With so many brands jumping at the chance to integrate real-time content into their interface, there are sure to be a few slip ups. But this time, Google has stepped in it with the launch of Google Buzz.

The search giant has already gotten into trouble over privacy issues surrounding its new social sharing service. But now Google is having ad scraping issues. Namely, the search giant has been serving its ads with other people's content.

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Italian Google convictions: a wake up call for UGC services

On Wednesday, an Italian court convicted three Google executives. Their crime? Google failed, in the eyes of the prosecutor, to pull down a video uploaded to Google Video.

The video, which showed several students in Turin bullying a classmate with Autism, resulted in 10 months of community service for the uploader. But because Google 'allowed' the video to be uploaded in the first place, an Italian prosecutor chose to charge four Google executives for criminal defamation and the violation of Italian privacy laws.

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How to STOP writing rubbish copy on your website

So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously.

And for one simple reason: they’ll ask far too many people what they think...

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Twitter's 50m daily tweets and what they mean for brand marketers

How active is Twitter? In a blog post yesterday, Twitter revealed that 50m tweets are now being sent across the Twitterverse on a daily basis. As Twitter's Kevin Weil points out, that's around 600 tweets per second.

Needless to say, the growth in Twitter's activity level, as measured by tweets, is impressive. In 2007, its first full year in operation, Twitter saw an average of 5,000 tweets per day.

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Five easy ways to maximise your social media content

Content sharingAccording to a recent dotCommerce report, over 70% of brands with social media presence fail to publicise this on their website.
For many retailers there are quick wins for content aggregation that are seemingly untapped. It costs time and money to build social profiles and generate compelling content, so why do so few companies ensure it has the biggest possible impact?
You don’t have to pay for the simple ideas. This blog looks at five quick wins for content integration, giving you easy to follow advice to increase the reach and impact of your content.

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Sex sells, except in the App Store

Apple is, for lack of a better word, an unconventional company. And in the past several days, it has apparently decided to take on the conventional wisdom that 'sex sells'.

In a publicly unannounced and unexplained move, several days ago Apple began a mass purge of the App Store. The target: iPhone apps that somebody, somewhere might find a sexual overtone in. From bikinis to ice skating tights to mere silhouettes, Apple is reportedly done with any apps whose purpose is to create "excitement or titillation" -- for both males and females alike.

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Can a popular Facebook group become a real "startup"?

What happens when you start a group on Facebook and two weeks later, you have over 180,000 members? If you're 21 year-old Tiffany Philippou, the creator of the hit Facebook group Secret London, you do the entrepreneurial thing: try to parlay your Facebook popularity into a bona fide startup.

After a 48-hour crowdsourcing marathon during which more money was spent on food and liquor than on design and development, Secret London was reinvented and launched as a standalone online community.

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Mommy bloggers: FTC? What FTC?

When the FTC first announced that it was looking closely at blogs and social media, one of the groups that many thought would come under close scrutiny was mommy bloggers.

Flash forward to today. The FTC rules are in place but it's business as usual for mommy bloggers who get free product in exchange for product reviews on their blogs. That's according to a survey of 130 mommy bloggers conducted by Mom Central Consulting.

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Q&A: Patrice Lamothe of Pearltrees on personal organisation of the web

Believe me when I say you've never used a web application quite like pearltrees. With this application, you can literally map your personal web. Take all of the bookmarks scattered across your web browser, assign them a category and you've got a pearltree. It's a new way of seeing the web. Think of it as Web 2.5.

Pearltrees was the darling of the 2009 LeWeb conference, which included a keynote and product demonstration by pearltrees CEO Patrice Lamothe (no relation). During the presentation, he showed this video explaining how pearltrees works.

I met Patrice while in Paris at the LeWeb conference. A few months have passed and pearltrees has continued to grow. I decided to find out what has changed and how the application has grown since its unveiling at LeWeb...

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The BBC's misguided approach to social media

News organizations are getting hip to social media. For many of them, figuring out how to use social media hasn't been easy, but a growing number of them have seen the light and realize that social media platforms can serve as valuable tools for journalism.

But should news organizations require that their journalists use, say, Twitter and Facebook? The director of BBC Global News, Peter Horrocks, apparently thinks so.

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The blurring of online fashion retail and publishing

The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.

Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.

6 comments