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Posts in Content

Website security as SEO

If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.

After all, how is website security going to boost your placement in the SERPs?

8 comments

A digital studio dies

There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.

But that doesn't mean that online content is easy.

2 comments

Q&A: Sam Decker, CMO of Bazaarvoice

Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.

Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.

0 comments

Link building: less can be more

Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.

Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.

4 comments

How Drs. Foster Smith uses video to drive ecommerce success

As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith. 

This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television. 

I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.

1 comment

Creating competent paid search copy

I was discussing the contents of a client's paid search adverts recently and discovered to my amazement that my customer did not consider the ad text to be particularly important.

She asserted the adverts were simply functional and that there was such little space to play with anyway that it did not really matter what the content was, people would click on it or they would not.

3 comments

Bridging the interactive skills gap

skill gapBack in interactive marketing's beginning, a word you heard time and time again was "silo." There were silos between digital and traditional advertising and marketing at both the agency and client levels. The gulf was broad and often seemed unbridgeable. These days, there are new silos popping up all over the interactive landscape. And they're attributable to an industry skills gap.

0 comments

Roll your own social network using WordPress

If the social network is the next message board, the social network has been waiting for its phpBB or vBulletin; the software that would give thousands upon thousands of people the ability to easily set up their own social networks.

Now the social networking market may have that. WordPress, the most popular open-source blogging platform, can now be turned into a fully-fledged social network.

7 comments

Disney buys into Hulu

Hulu's meteoric rise as the online video site of choice for big media companies looking for online distribution has attracted another equity partner: Disney.

The Walt Disney Company has announced a deal that sees Disney taking a 27% stake in Hulu and receiving 3 seats on Hulu's board. Hulu is now owned by Disney, News Corp., NBC Universal and a private equity firm.

1 comment

A social media smorgasbord: 40 common elements for community-focused websites

A social media smorgasbordSocial media websites try to combine two things: people and content. When these two things work in harmony a website becomes a buzzing, viral experience, where users do the hard work and feel a bond to the brand / platform. 

In the past few days I have started planning and wireframing a new community-focused website, to try to develop and launch a useful platform. 

Creating such a platform should be reasonably straightforward in this day and age, since there are so many fabulous sites out there that are already doing this well. 

Indeed, I found it relatively straightforward to add the kind of tools and functionality I thought a social media site should offer to users. Many of these elements are second nature to us, since we use them everyday (on sites like Twitter, Last.fm, Facebook, Flickr, et al...).

So what are the common elements used by social media websites? 

6 comments

AOL's Love.com breaks my heart, does it break the rules?

Awesome domain name? Check. A content guy at the helm? Check. A solid strategy? Very questionable.

That's AOL's new Love.com for you.

3 comments

10 linkbait strategies to build links and drive traffic

Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links. 

Some argue that linkbaiting is an unnecessary term which just means 'great content'. Nevertheless, it is a neat term that prompts marketers to focus their minds on what makes for genuinely useful or engaging content

Let's take a look at 10 strategies for linkbaiting.

19 comments