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Posts in Content

The Wall Street Journal embarrasses itself with blogging article

If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?

But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.

3 comments

Tips for improving landing page headlines

A quality landing page is one that reinforces ‘conversion intent’. To achieve this, you need to consider the mindset of your visitor and provide enough information to persuade them to convert, as well as taking care to avoid any unnecessary distractions.

I recently found this list by Online copywriter Nick Usborne, who we interviewed a few weeks ago, with seven tips for improving landing page headlines to increase conversion rates.

Here are a few of Nick's tips...

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The cost of content: pick your poison

Content may be king but many companies have found that producing and distributing quality content requires a royal bank account.

The plight of the newspaper industry is a good example: news hasn't gone out of style but, for many newspapers, the cost structures associated with producing the news is incompatible with today's market. Costs simply exceed revenues.

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Content management: putting it all together

If you made a list of all the essential tools in an online business' toolkit, what would be on it?

Chances are you'd include content management, analytics and multivariate testing.

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Digg tries to dig itself out of a hole

When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.

It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.

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Is the future of journalism the future?

With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.

A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?

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Newspaper panacea: a paid content cartel?

Everybody has accepted that the newspaper industry is in real trouble. The debate is now what newspapers can do to survive and rebuild for the internet era we live in.

Paid content seems like one of the most immediate possible solutions for stemming declining print and advertising revenues but paid content isn't easy for a number of reasons.

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UK internet users like ads, sort of

It's commonly accepted in the online publishing world that internet users don't like ads. While 'hate' might be strong word, it's hard to argue that advertising is an internet user's best friend.

For publishers relying on ads to pay the bills, that usually means one thing: striking an appropriate balance. Enough ads to pay the bills, not so many ads that your users 'hate' you.

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Digg gets into the toolbar, URL shortening market

Digg, the popular content sharing website that lets users 'vote' for their favorite content on the web, is a favorite of online publishers. Get Digged enough and you might hit the Digg homepage, which can drive tens of thousands of visitors in short order.

Currently, there are two ways to Digg content: on the Digg website or through a button that publishers place on their web pages.

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Q&A: Nick Usborne on writing sales copy for websites

Nick UsborneNick Usborne has been a copywriter for thirty years, and worked on direct mail campaigns before moving exclusively online in 1997. He has just written a guide to optimising online sales by writing better copy.

He believes that this is an area where many e-commerce sites have plenty of room for improvement. In his new e-book, he talks about how websites could use proven sales copywriting techniques to improve their conversion rates.

I've been speaking to Nick about why he feels that some sites need better copy, and the challenges of online copywriting...

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Time Inc. breathes new life into the Life brand online

Is the internet going to be a godsend for traditional publishers or will it turn out to be a cruel hoax?

The answer to that depends on a lot of things, some of which are out of the control of publishers, such as the state of the economy and ad market.

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Can the model behind the HuffPo's new venture keep journalism afloat?

As newspapers continue the struggle to adapt and survive in a digital world, just about everyone in the business is trying to figure out how to make journalism a profitable exercise in the 21st century, especially online.

Charging for content is back in vogue, but charging for valuable content that publishers have foolishly devalued through ad-supported business models that don't look so great today is a tough proposition.

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