Posts in Content

The Guardian and WikiLeaks: is this the future of journalism?

For journalists, the present day may seem like both the best of times and the worst of times.

Traditional news organizations, disrupted by the internet, are struggling, making it harder to turn journalism into profit.

But at the same time, change brought about by the internet is creating exciting new opportunities for journalism.

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Google's Blogger refresh: too little, too late

It's easy to forget that more than a decade ago, when 'blog' was still a nascent buzzword, Twitter co-founder Evan Williams launched a service that would help propel blogging into the mainstream.

That service, Blogger, was acquired by Google in 2003, and a year later, Williams left to pursue new opportunities.

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Does linkbait work in print?

Online, 'linkbait', well done, is a proven source of traffic. Those catchy, often scandalous-sounding and sometimes deceptive headlines, coupled with juicy gossip, wild speculation or blood-boiling content may not necessarily deliver much in the way of value to advertisers, but for many publishers, it's a staple diet.

But what about print-based linkbait? Can some of the tried and true linkbait techniques work for, say, a magazine?

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How to rank highly in YouTube searches

Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.

This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.

And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider? 

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Google TV makes its way to the UK

When it comes to the mediums that it plays in, Google could sit back and remain content with its strong position on the desktop and mobile devices.

But as successful as it is, the company stiill sees opportunity to create a bigger footprint.

One of the mediums in which it's hoping its footprint can extend: television.

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Parlez-vous français? Google launches paid Translate API

The world is smaller than ever thanks to the internet, and while growing numbers speak a handful of 'languages of business', such as English, there's still a huge need for localization.

A big part of localization, and one of the most costly, is translation. For businesses praying for better automated translation solutions, Google hopes to be of help.

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Facebook checks out of check-ins, but not location

For years, privacy issues have dogged the world's largest social network, Facebook.

From changes that have gradually made the once-closed network more open to the world to advertising programs that were are little too creepy for comfort, Facebook arguably has more experience dealing with privacy flubs than any other company in the world.

So it shouldn't come as a surprise that Facebook continues to tweak its privacy features, as it preparing to do in a big way soon.

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Hulu delays promote piracy: report

Most major media companies have accepted that digital is here to stay, and many are embracing digital, recognizing that it could some day soon be their most important channel.

But that doesn't mean that they have stopped making poor digital decisions.

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Short vs long form: hitting the target with landing page depth

Landing page targeting

It's an emotive debate this long vs short landing page one. I have read a lot of tirades against annoying sale pages that scroll and scroll forever.

However, I have seen enough of these long form pages (Here's Econsultancy's landing page) to know that people are using them for a reason. It can't be coincidence. 

And some of the companies using long form are respected brands (e.g. Amazon) with digital pedigree, so why would they contravene the basic tenets of usability and user experience?

This blog looks at the approaches and tools you can use to optimise your landing pages and take the emotion out of design and decision making.

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The BBC's misunderstanding of copyright goes beyond copyright

In the past week, the BBC has taken heat for its understanding of, and respect for, copyright.

Criticism of the BBC started when Andy Mabbett complained to the BBC about photographs of the Tottenham riots being published with little more than a note that they were "from Twitter".

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Adapting digital marketing for the Middle East

In his last post on the Econsultancy blog, Tariq Seksek touched upon the importance of competitions, contest and sweepstakes when running a social media campaign in the Middle East.

While some brands may have found success in running such contests, others are of the opinion that competitions equate to buying fans, as the interest of the fans lies in the prize rather than the brand and its offerings.

I remember speaking to Mohamed Parham of Wild Peeta (Dubai’s social media darling brand) about two years ago, who emphasised the brand's organic growth of its fan and follower counts.

Whatever camp you belong to – growth by competitions or growth by content - it is important to consider the characteristics of the local market including demographics, usage habits and cultural sensitivities. 

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The ultimate guide to the Facebook Edgerank algorithm

EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.

EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.

It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.

Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Yet despite this huge importance very little has been written about the algorithm.

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