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Content is king for many reasons but principally because content helps satisfy your visitors’ information needs, driving conversion, and it enables search engines to include your webpages in SERPs for relevant keywords and phrases.
So why do many web owners fail to keep their websites fresh and leave old content hanging around waiting to be put out to pasture? The common theme I’ve picked up on is that web teams struggle to know what content to produce and how to prove that the time invested has an ROI, so it becomes their bete-noire.
This blog tackles the first dilemma and sets out simple rules that will help structure the creation of relevant content.
It's common wisdom that the long, painful decline of newspaper business models began as the internet blossomed.
The internet is blamed for just about everything, from declining print subscription revenue to freefalling classified ad revenue. But is the common wisdom about the internet and newspapers wrong?
Amazon may be the internet's dominant ecommerce company, but its ambitions extend well beyond retail.
It has fast become a key player in a market that is expected to become very large -- cloud infrastructure -- and now it appears to be making some moves into content which could be harbingers of things to come.
Building a well-recognized brand isn't easy, and it isn't cheap either. But is the internet changing that, even if just slightly?
A recent study entitled conducted by YouGov on behalf of social media marketing agency The 7th Chamber hints that the answer might be 'yes'.
The battle to bring the internet to the small screen is heating up. And the fight to control when and how the internet is brought to the small screen is heating up too.
After finding Google TV blocked by a number of television networks, a Google product manager for Google TV recently stated that the company hasn't done a good enough job communicating what the product is to content owners. And it doesn't seem to be improving in that effort.
Copyright has proven to be a thorny subject in the digital era we live in. That's particularly true for traditional media. From record labels to newspapers, the internet has taken a lot of the blame for the woes of media companies that were once dominant. A lot of the time, their woes are connected, directly and indirectly, with internet-based copyright infringement.
To be sure, the internet has raised a lot of copyright-related questions. Where does fair use end and copyright infringement end? Are "hot news" laws a necessity given that bloggers can so easily piggyback on the reporting of major news organizations?
Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor's attention or losing them to your competitor.
You've got yourself a good domain, built a really neat site, designed a cool logo, completed your SEO checklist, and if you’re lucky got a good copywriter to crank out some some engaging content for you.
There’s just one more thing you might want to think about. A tagline.
The cloud may be the future of computing, but that doesn't mean that users will always have sunny days ahead.
PC Magazine's John C. Dvorak is a confessed cloud skeptic, but it's hard to avoid the cloud these days and he learned the hard way that the cloud often doesn't mean a whole lot.
Move over Internet Explorer, Firefox, Safari and Chrome. If a new browser startup backed by Netscape co-founder Mark Andreessen's VC firm, Andreessen Horowitz, has its way, consumers will soon be surfing the internet in a far more social way.
RockMelt, which is launching in beta, is "challenging the conventional assumption that a browser is all about navigating pages."
Google Page Speed can be a helpful tool for publishers and developers looking to speed their websites up. The Firefox add-on can identify bottlenecks that are keeping pages from loading as quickly as they should.
Unfortunately, some of the recommendations Page Speed makes aren't always easy to implement. So Google is trying to change that as part of its Make the Web Faster initiative.
About a decade ago I lucked into a job as a technology journalist. I had no journalism experience / qualifications, but I could string a sentence together and was madly passionate about ‘the internet’. Still am, for that matter.
I had to learn on the job: it was very much a case of in-at-the-deep end. I remember doing a lot of reading to understand how users read online, and how best to write. A lot of the standards set by the likes of Jakob Nielsen still apply today.
Nowadays writing is a part of what I do, but it isn’t my whole job. But I still manage writers on a daily basis and wanted to share some of the rules for web writing that I’ve embraced, adapted or created.
Before we begin I should point out that Yossarian remains my foremost literary hero and rules are always there to be broken. These 23 ‘rules’ are just guidelines that you can adopt if you see fit. They work for me.