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Posts in Content

Twitter's 50m daily tweets and what they mean for brand marketers

How active is Twitter? In a blog post yesterday, Twitter revealed that 50m tweets are now being sent across the Twitterverse on a daily basis. As Twitter's Kevin Weil points out, that's around 600 tweets per second.

Needless to say, the growth in Twitter's activity level, as measured by tweets, is impressive. In 2007, its first full year in operation, Twitter saw an average of 5,000 tweets per day.

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Five easy ways to maximise your social media content

Content sharingAccording to a recent dotCommerce report, over 70% of brands with social media presence fail to publicise this on their website.
For many retailers there are quick wins for content aggregation that are seemingly untapped. It costs time and money to build social profiles and generate compelling content, so why do so few companies ensure it has the biggest possible impact?
You don’t have to pay for the simple ideas. This blog looks at five quick wins for content integration, giving you easy to follow advice to increase the reach and impact of your content.

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Sex sells, except in the App Store

Apple is, for lack of a better word, an unconventional company. And in the past several days, it has apparently decided to take on the conventional wisdom that 'sex sells'.

In a publicly unannounced and unexplained move, several days ago Apple began a mass purge of the App Store. The target: iPhone apps that somebody, somewhere might find a sexual overtone in. From bikinis to ice skating tights to mere silhouettes, Apple is reportedly done with any apps whose purpose is to create "excitement or titillation" -- for both males and females alike.

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Can a popular Facebook group become a real "startup"?

What happens when you start a group on Facebook and two weeks later, you have over 180,000 members? If you're 21 year-old Tiffany Philippou, the creator of the hit Facebook group Secret London, you do the entrepreneurial thing: try to parlay your Facebook popularity into a bona fide startup.

After a 48-hour crowdsourcing marathon during which more money was spent on food and liquor than on design and development, Secret London was reinvented and launched as a standalone online community.

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Mommy bloggers: FTC? What FTC?

When the FTC first announced that it was looking closely at blogs and social media, one of the groups that many thought would come under close scrutiny was mommy bloggers.

Flash forward to today. The FTC rules are in place but it's business as usual for mommy bloggers who get free product in exchange for product reviews on their blogs. That's according to a survey of 130 mommy bloggers conducted by Mom Central Consulting.

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Q&A: Patrice Lamothe of Pearltrees on personal organisation of the web

Believe me when I say you've never used a web application quite like pearltrees. With this application, you can literally map your personal web. Take all of the bookmarks scattered across your web browser, assign them a category and you've got a pearltree. It's a new way of seeing the web. Think of it as Web 2.5.

Pearltrees was the darling of the 2009 LeWeb conference, which included a keynote and product demonstration by pearltrees CEO Patrice Lamothe (no relation). During the presentation, he showed this video explaining how pearltrees works.

I met Patrice while in Paris at the LeWeb conference. A few months have passed and pearltrees has continued to grow. I decided to find out what has changed and how the application has grown since its unveiling at LeWeb...

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The BBC's misguided approach to social media

News organizations are getting hip to social media. For many of them, figuring out how to use social media hasn't been easy, but a growing number of them have seen the light and realize that social media platforms can serve as valuable tools for journalism.

But should news organizations require that their journalists use, say, Twitter and Facebook? The director of BBC Global News, Peter Horrocks, apparently thinks so.

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The blurring of online fashion retail and publishing

The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.

Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.

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Forrester to analysts: you can blog, but...

Late last week, it was reported that Forrester Research had implemented a policy under which analysts with personal blogs related to the technology markets they cover at Forrester would be required to ditch them and instead publish their blogs on Forrester.com.

The move raised eyebrows since some of Forrester's analysts and former analysts are well-known bloggers in the markets they cover.

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Augmented Reality for Mobile Advertising

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What happens when brand marketers think of a mobile application the same way an ad? Solid revenue with exponential value-adds. 

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Q&A: Fliqz CEO Benjamin Wayne on online video and SEO

Online video gets a lot of attention, but while the YouTubes and Hulus of the world typically attract the spotlight, more and more companies are developing their own strategies around online video.

Benjamin Wayne is the CEO of online video solutions provider Fliqz. I spoke to him about the ways companies are using online video, self-hosting and video SEO.

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Wikileaks: whistleblowing, investigative journalism isn't cheap

Times are tough for the traditional news organizations. Their business models battered, many question the future viability of the investigative journalism these organizations have historically funded.

Some suggest that nimble internet-based upstarts, possibly staffed with citizen journalists and volunteers, are the future. With lower overhead, these new media upstarts may be able to step in and fill the void. Or so the thinking goes.

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