Posts in Content

Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.

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Behavioural targeting – ask your wine waiter

In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.

Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.

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Interview: E.ON UK’s Paul Squires on multi-lingual content

Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.

Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.

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Last.fm signs content deal with Sony

Internet radio station / social network / E-consultancy's favourite web app Last.fm has concluded a content deal with Sony BMG, which the company's extensive back catalogue available to Last.fm listeners.

This deal will give Last.fm, which now has around 20m worldwide listeners, the largest music catalogue of any online radio service.

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Nearly 5,000 sign up for Telegraph blogs

The Telegraph's readers blogs seem to have been a success so far - just eight weeks after the launch of MyTelegraph, over 4,500 have started up their own blogs on the site.

MyTelegraph

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7 ways Digg can improve without the Brain Police

Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.

Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?

Or, should it rely on automation and better functionality to help reduce these issues?

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YouTube rival MySpace TV launches

MySpace has launched a dedicated video site, MySpace TV, in a bid to compete with YouTube.

MySpaceTV

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CNN.com to revamp news site

CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.

CNN homepage

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Veoh TV launches video aggregation tool

Online video site Veoh this week launched a beta version of its service - a downloadable browser for users to access online video from a range of websites.

Veoh TV

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Veoh launches web TV player

Veoh, the online video site, has launched a downloadable player for users to access its content, making the viewing experience as near to TV as possible.

Veoh

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My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Telegraph launches RSS reader

The Telegraph has added a new feature to its MyTelegraph section - an RSS reader that gives the paper's online readers a chance to read other news sources without having to leave the site.

MyNews

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