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Posts in Advertising

Corbis launches digital music licensing service

If you're a consumer, finding a buying your favorite tunes is as easy as opening up iTunes or heading over to Amazon.com or Google Play.

But where do you go if your business is in search of the perfect song for a presentation, corporate video or trade show event?

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Google rolls apps, movies, music and ebooks into Google Play

There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.

This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.

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Are pre-roll pains now a solved problem?

When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.

But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.

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Jaeger sees basket size grow by 300% using interactive hotspots

Jaeger has released stats relating to its use of interactive hotspot technology within footage of its Spring/Summer 2010 collection.

A linkto player allowed visitors to the retailer’s website to 'shop the catwalk' by encoding three full-length catwalk videos from London Fashion Week. In this case, products were highlighted by a subtle, greyed-out box and tracked as the model moved down the runway, each of which is then clickable to purchase.

The videos saw an average engagement rate (viewers clicking on at least one hotspot) of 27% across all videos, a click through rate of 13%, and an increase in basket size onsite of over 300% from people who purchase via the video.

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Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.

The increase is attributed to growing user satisfaction and the availability of a wider range of content.

The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.

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iPad drives four times more iPlayer traffic than connected TVs

BBC iPlayer gets four times more traffic through the iPad that connected TVs, despite the penetration of connected devices being twice as high.

Speaking at the Digital Television Group summit last week, BBC iPlayer general manager Daniel Danker said that consumers were put off using connected TVs as the devices are too complicated.

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TradeDoubler announces winners of 'Zoo Project' incubator scheme

The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.

Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.

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Dumbest deal of the year? VEVO to shun non-Facebook users

The past decade may have been tough for the music industry, but thanks to online video, times have arguably never been better for the music video.

On YouTube, for instance, music videos represent one of the most popular content categories, and some of the most popular music videos have racked up hundreds of millions of views.

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Zynga launches new gaming site

Back in October, Zynga hinted at a new play service called Project Z. Today, its unveiled this mysterious project as a new online gaming platform, Zynga.com, which will launch in beta this month.

This new site will allow you to play popular Zynga games such as "Words with Friends" and "CityVille" without going through Facebook or mobile apps. But why would Zynga bother?

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Voxeo Labs brings voice calls to the browser without plugins

Thanks to the growth of VOIP, more and more phone calls are being routed through the internet, and telephony-as-a-service platforms like Twilio are giving developers new opportunities to do interesting things with Alexander Graham Bell's invention.

Today, it's possible to talk to a friend on the other side of the globe using desktop programs like Skype, or to click a button on a website and conduct a phone call in the browser with a merchant thousands of miles away.

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Will Netflix one day be part of your cable bundle?

Netflix CEO Reed Hastings probably won't win a CEO of the Year award for his efforts in 2011.

After all, he was largely responsible for one of the biggest strategic and branding disasters of the year when he jumped the gun on trying to move his company away from delivering DVDs by mail and focusing on streaming instead.

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Mobile, search and technology highlighted by PMA shortlist

Mobile commerce, search and technology have been highlighted as strong areas of growth within the performance space by the shortlist for the Performance Marketing Awards 2012. 

As the £5bn industry continues to mature, over 100 brands made the list this year - from TalkTalk to RAC, Nectar, eBay and Ted Baker.

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