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Posts in Advertising

SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.

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Predictions for social video in 2012

There is no doubt that 2011 has been a record-breaking year for social video. 

It was the year Volkswagen’s ‘The Force’ ad stormed the SuperBowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1m views in just a few hours. 

It was the year that Charlie Sheen, thanks to some hilarious interviews, gained 1m followers in 25 hours and 17 minutes on Twitter, earning himself a Guinness World Record for the fastest person to a million followers. 

It was also the year that saw online beat TV to the number one ad spend spot for the first time.

With social video being included as an ad format in its own right, ad spend continued to follow the 100% growth year on year trend that started in 2008. 

So what does 2012 hold for online video?  

Here are some predictions from Unruly Media's 'What's next for social video?' insight report...

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YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

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Nike's interactive video campaign lacks personal touch

Wieden + Kennedy NY has launched Nike Jordan's newest shoe, the CP3.V, with a 180 degree interactive video.

The video puts you into the middle of a fast break, the most chaotic situation in basketball, and allows you control what goes on around you.

Quick Controls Chaos, created for the Nike Jordan brand, allows you to choose which angle you view the game by sliding your mouse across the screen. To capitalise on the chaos, you can click on any unusual action on the court to watch it played back in full.

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Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

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Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

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Christmas 2011 stats: the affiliate perspective

As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our advertisers’ affiliate campaigns performed throughout December.

Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.

Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.

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Affiliate marketing: mining the long tail

It's important for advertisers to think about the long tail within their affiliate marketing strategy, and possibly even more so in 2012 as publisher models have changed dramatically. 

What was once considered an industry of people 'setting up shop' on their kitchen table is now a multi-million pound market as we have seen the growth of affiliate corporations which are set to continue to dominate the market.  

While is big money to be made by affiliates due to the rise of voucher code sites and cash back sites as well as the more traditional content-led sites, there is still an abundance of smaller affiliates with a niche audience that brands can tap into.

Here are some tips on making the most of these long tail sites...

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Branded content strategies in 2012: from predictions to reality

Over the past month I’ve read a great deal of trend forecasts and predictions for 2012.

They range from a renewed interest in advertising on mobiles to connected TVs, more creative thinking from marketers to the resurgence of email marketing.

But overall it seems the industry is in agreement over one key trend: online video.

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Five tips for YouTube promoted video campaigns

Last year, YouTube surpassed Yahoo as the world’s second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an average of an hour on the site.

This makes YouTube a great place for marketers to be getting their message across. But the creation of a video is only half of the task at hand, attracting viewers is the other half.

YouTube Promoted Video Ads operate in a similar fashion to Google search ads and offer advertisers a way to draw attention to a video, gain viewers and channel subscribers, and eventually influence conversions.  

Given the popularity of video and YouTube, here are a few suggestions of how to best take advantage of Promoted Videos.

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Yahoo partners on animated sci-fi series

Is Yahoo a media company, or a technology company? It's a question the company has long struggled with.

If you look at the recent appointment of former PayPal president Scott Thompson as CEO, you might suspect that Yahoo is aiming to be a technology company once again.

After all, Thompson was once PayPal's CTO, a VP of technology solutions at a Visa subsidiary and a CIO at Barclays.

But the fact that Thompson is a technologist doesn't mean that Yahoo is ditching its Hollywood connection, cemented during Terry Semel's reign, either. In fact, it's upping the ante with a deal that will see it distributing exclusively a new animated sci-fi series.

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BSkyB acquires 10% stake in social TV app Zeebox

BSkyB has acquired a 10% stake in social TV startup Zeebox for a multi-million pound sum.

Zeebox, which only launched in October, brings a social element to watching TV by allowing users to see what their friends are viewing and then talk about it online.

It includes web functionality, as well as iPhone and iPad apps that combine a live TV guide with collections of tweets and status updates for each show.

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