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Posts in Advertising

10 ways to optimise your video for search

With 60 hours of content uploaded to YouTube every minute, it’s not easy to make your video content stand out from the crowd.

But there are steps you can take to make sure that you give yourself the best chance of showing up in search results, thereby increasing your potential audience.

As our Online Video Best Practice Guide points out, Google is increasingly returning ‘blended’ SERPs which contain video as well as web pages, images, news items and map listings.

It’s actually much easier to get on to page one of Google with a video than for a normal web page. That’s because everyone is competing hard on web page rankings and there are many more web pages out there than there are videos.

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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Viacom & DirecTV take their fight online

Popular Viacom channels, including MTV, Comedy Central, Nickelodeon and more, have been dropped from the DirecTV network after negotiations broke down over a contract renewal.

Neither company is looking very good as they each try to control the narrative and paint one another in a negative light. How could these companies be so insensitive that they would choose to seperate viewers from the programs they love?

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Facebook's portal problem

Apparently the next CEO of Yahoo will not be current Hulu CEO Jason Kilar. He reportedly isn't interested in the job, and one of the reasons may be that he has a new friend in Facebook.

According to the New York Post, Facebook CEO Mark Zuckerberg is considering Kilar for a senior role at the world's largest social network. His job: get Big Media to 'like' Facebook.

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The ‘Buzzfeed Model' and Photo-Driven Marketing Strategies

What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?

Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.

That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.

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Seven tips for maximising engagement with online video ads

Online video has grown massively in the past two years to the point where it is no longer a ‘nice to have’ and is instead a vital part of many brands’ marketing strategies.

Statistics included in our new Online Video Best Practice Guide show that more than 200m people in the EU7 (UK, France, Germany, Spain, Italy, Russia and Turkey) watch an average of 20 hours each of online video every month.

And as people are becoming more comfortable watching video online, the power of video advertising is also growing.

To help brands take advantage of this opportunity, social web video platform Ebuzzing has put together seven tips for maximising engagement with premium video advertising...

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Yahoo's next CEO will be content, ad-focused

Losing its formerly new CEO, Scott Thompson, in an embarrassing resume scandal has been one in a series of blows to the once-great internet Yahoo.

With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.

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Live TV the fastest growing segment of copyright infringement: report

When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.

But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.

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Five golden rules for creating social video content

Online video is an important tool for marketers as it offers a great opportunity for building consumer engagement and developing a brand image.

You only need to look at the runaway success (and subsequent demise) of Kony 2012 to see the power of social video in spreading a brand message.

But producing video content that users will watch and share through social media isn’t easy.

Brands need to work out how to translate their creative ideas to the social web and ensure their content drives traffic and conversions on their other digital platforms.

Econsultancy’s new Online Video Best Practice Guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques.

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Netflix surpasses 1bn hours watched in June

The past year hasn't been the best for Netflix. After making several strategic blunders, including one of the most painful branding disasters in recent memory, the company lost subscribers and saw and investors dump its shares.

But mistakes behind it, Netflix is pushing forward and in June, the company achieved a significant milestone: its subscribers watched more than 1bn hours of video.

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EA prepares for a digital future

For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

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Start Me Up! A profile of The Periscope Post

The Periscope Post is a curated news site which collates the best news and opinion from a diverse spectrum of online sources. 

I've been asking Founder Thomas D. Gommes about the thinking behind the site and how he plans to monetise it. 

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