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Posts in Advertising

Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

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Q&A: David Sasson of Outbrain on content marketing and content discovery

David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.

David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers. 

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Q&A: Tony Nelan of Google Affiliate Network on opportunities

Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.

My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.

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Start Me Up! A profile of the NimbleNetwork

The NimbleNetwork, which launched yesterday, is the first ever peer to peer deal sharing network. 

I've been asking Prashant Nedungadi, Founder & CEO of NimbleCommerce, about the startup and its plans for the future...

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Get on Google Plus or get left behind

In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case. On average, users are on Google + 12 minutes a day, which is just shy of Facebook's average of 14 minutes a day. With over one million brands jumping on the wagon (including over 50% of the top 100 US brands), this arena is growing rapidly. With 5 Billion plus ones per day, this has been the fastest global social share button in history.

Yes. Today I've been getting schooled on the world of Google Plus in my first session at Social Media Week Chicago. Though I was asked how many people are holding accounts to prevent brand jacking, the stats say that it's use is only growing and I'd argue, if you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition.

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Soul-searching in the world of display advertising

This month has been a busy time for the online display advertising world with the huge dmexco trade show in Cologne followed by AdTech and two display-focused conferences taking place in London last week.

This post covers some of the main trends and challenges discussed at these events, some of which were outlined in my State of Display presentation at OMMA Display.

While there is much excitement around the growth of real-time bidding, there has also been plenty of realism and candour about the industry's on-going struggle to address the issues which are preventing brand advertisers from investing more of their advertising budgets.  

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Why the high street needs the internet

Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities. 

As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet 'is one of the key threats to retail on our high streets'.

We see it differently: the internet is vital to the future of the high street. 

In our new report, 'How the Internet can save the High Street'(free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers. 

Here are a few highlights from the report....

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Q&A: Wesley Brandi of iPensatori on affiliate marketing fraud

I love writing about affiliate fraud. The more we study (and understand) it, the better-informed we become about it, and often -- the better-equipped we get. Earlier this year I discussed the subject with Ben Edelman of Harvard Business School.

Today we pick up that conversation with another key detective in the affiliate marketing industry, Wesley Brandi, a PhD in Computer Science. Wesley has spent half a decade fighting fraudsters on the front line of Microsoft's online services, and is the founder of iPensatori which specializes in identifying and mitigating threats to businesses in the online world, and through affiliate programs, in particular.

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Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.

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Q&A: Robert Glazer of Acceleration Partners on affiliate management

Over the past decade affiliate marketing has evolved into a complex ecosystem of intertwining online marketing channels. The success of an affiliate program is now more than ever dependent on a thorough understanding of all constituents indivually, as well as how they all interact with each other and with the merchants own marketing effots.

Today's Q&A post is based on a conversation with Robert Glazer, an award-winning affiliate manager, Founder and Managing Director at Acceleration Partners, a digital marketing agency.

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19% of women in the U.S. now on Pinterest: report

While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.

Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.

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Mobile conversions from affiliates hit a wall in 2012

New data from Affiliate Window shows that mobile conversion rates have plateaued this year, hovering around the 3% mark since January.

In 2011 mobile conversions increased from around 1.9% in January to more than 3.5% in December, but 2012 has seen a levelling out.

As m-commerce sites are becoming more common, these statistics highlight the difficulty brands face with increasing transactions on mobile.

We recently reviewed the top 20 UK retailers' mobile checkouts and found that in general the sites were user-friendly. But clearly consumers still prefer to make a purchase using a desktop or tablet rather than their mobile.

The AW stats show that August actually saw a slight drop in mobile conversions to 2.84% from 3.14% in July.

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