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We’ve seen some interesting examples of personalisation from brands of late, particularly in relation to Valentine’s Day last week.
Smart businesses looked at this ‘holiday’ as the starting point for a decent content marketing campaign – instead of pushing out loosely-related messages with a tangential link to romance.
notonthehighstreet.com is one such example of this, which worked with Manifest London to promote its Valentine’s gifts with a particular focus on its personalised offering.
According to some in the tech startup community, television is dead, or should be.
Instead of striking fear in the hearts of executives at the major television networks, it probably brings a smile to their faces. After all, year after year they count billions of dollars in revenues from upfronts as it rolls in.
Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.
Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.
So what is social TV?
Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.
Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.
But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?
As part of Social Media Week Channel 4 hosted an event yesterday that provided some insight into the ways it is using social to drive engagement with its TV programmes.
It currently has 150 Twitter accounts and 100 Facebook pages, and recently launched genre-specific pages to build a captive audience that can be used to develop new shows.
Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.
Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.
YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.
Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.
Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.
If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.
YouTube has launched two new motor channels to add to its ever increasing range of original content.
The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.
Amazon has announced a new partnership with Viacom which allows Amazon Prime members and Kindle Fire owners to stream unlimited television onto their devices.
Extending Amazon's partnership to include streaming puts them ahead of the race against Netflix and the new Verizon and Redbox partnership as the retail giant looks to capitalize on a market wanting more TV on demand.
Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.
Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity.
You’d be wrong.
Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups. It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.
All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.