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Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.
Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.
We believe it will mark one of the most significant changes to search engine marketing since AdWords was launched.
In fact, this could be the beginning of the end of search results as we know them...
A mere decade ago, the water cooler was still the ideal place to discuss the movie you saw over the weekend or the TV show you watched last night. But with the rise of social media, the water cooler is, for many viewers, online.
When it comes to talking about the latest happenings on the big screen and the small screen, connected devices are creating an entirely new dynamic, one in which viewers talk about the content they're consuming with large audiences in real-time.
At Digital Cream London we hosted the attribution management roundtable where we were joined by marketers from some great brands.
The brief was to share experiences and to discuss the issues surrounding attribution and path to conversion analysis.
The day highlighted some consistent themes that are key to many industries and in the interest of continued learning and development among both brand peers and experts, it seemed like a useful idea to document the hot topics and to begin to answer them.
So with ‘Chatham House Rules’ firmly in mind, here we go...
The State of Georgia has just passed a bill which includes what has become known as an "Amazon tax".
Some believe this to be a "good news" for the state. But is it really?
While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.
They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.
Network execs, client-side reps, and ad folks crowded the Televisual Expo organized by the Collaborative Alliance in New York City’s financial district last week.
The small but crowded tradeshow featured 50 vendors of heavyweights, such as DirecTV and Comcast, and newbies such as Tapjoy, which FastCompany featured last month in its list of most innovative firms.
As retailers begin to ramp up their online presence overseas, two weeks ago at a conference in San Francisco I was asked to examine the benefits – and challenges – of international e-commerce.
Entitled: The Global Push, I took the audience through a statistics rich presentation that should be an aid to any brand considering global e-commerce expansion.
For those of you who weren't there, Fiona Gandy, Key Account Manager at 7thingsmedia, will cover a rundown of the session, summed up in seven takeaway tips.
In 2009, Offerpop launched a marketing platform to help brands find and engage audiences on Twitter. This expanded to Facebook shortly after and now Offerpop have 15 apps on Facebook and five on Twitter that help companies run successful campaigns on both social media platforms.
We had a chance to catch up with their CEO, Wendell Lansford, and CMO, Mark Cooper, when they were at SXSW to share a little more about what they do and what they think brands need to plan for this year.
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."
On purely technical terms, he's right: A single story can be told around the world instantaneously in various media. Examples abound: Wieden & Kennedy's Old Spice campaign with its use of online video, TV spots, and social media; the use of games and live events for The Dark Knight; and the sprawling epic that was BMW's The Hire. Weiler himself IDed other tools in the transmedia arsenal: geolocation and the improving technology of near field communications or NFC.
Not to be outdone by Channel 4’s announcement about new channel 4Seven at the FT Digital Media Conference a few weeks ago, Sky this morning confirmed details of its new web TV service, called NOW TV, at the opening keynote of the Media Guardian Changing Media Summit in London.
Sky’s Chief Executive, Jeremy Darroch, said that it would provide on-demand access to Sky content on a wide range of broadband-connected devices.
Linking Mobile is attempting to use transactional QR codes to take the affiliate model to offline marketing channels.
The codes have been printed onto 100,000 leaflets advertising the Accident Advice Helpline (AAH), which have been distributed across London by promotions company Double Bubble.
Rather than paying up front for cost of printing the hand-outs, AAH will be charged using a cost per acquisition (CPA) model, and Double Bubble with also be paid per registration.
In this case, the 'acquisition' is based on how many customers fill out a form after being directed to a mobile site via the QR code.