Posts in Advertising

Future

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

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Our Integrated Marketing Week Hangout: Managing Integration is live! #IMW13

https://assets.econsultancy.com/images/resized/0003/3831/imweek_logo-blog-third.pngWelcome to our latest Live Integrated Marketing Week hangout: Managing Integration.

Today our own Stefan Tournquist is joined by Kendra Bracken-Ferguson  cofounder and COO of Digital Brand Architects, and Scott Molitor, a managing principal at the Acxiom Institute.

If you have any questions for our panel, you can post in the comments here, or use the hashtag #IMW13 on Twitter.

Watch the hangout live now...

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The value of Vine to the disinterested

I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible.

But that just may be its paradoxical strength, after all...

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Budweiser is king of social advertising in Q1

Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.

The beer company’s 'Brotherhood' ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, 'Bad Motherf***er'.

According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally associate with beer ads.

It’s a sickly sweet tale of one man’s relationship with his horse, which is a far cry from the usual light-hearted ads beer companies usually go for, including Bud’s previous “Wassup” efforts.

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The potential of addressable TV advertising

Multi-screen

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?  

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

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How to hold a great Google+ on-air Hangout

https://assets.econsultancy.com/images/resized/0003/3473/16-blog-thumb.pngIn the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.

As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.

Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...

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IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two

On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.

Rather than summarize the entire second half of the Hangout, I wanted to focus part two on a great discussion we had on changing incentive structures to create an organizational culture of integrated digital marketing and attribution.

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How new Google Plus features can help you create great content. Part one: image editing

Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.

There's also an 'awesome' twist with the addition of animated gifs for sequence photos. A collection of useful tools for anyone who wants to use original imagery in their content. 

On Wednesday Google+ announced a host of improvements. For me, involved in the content side of things, I was particularly interested in the new image features, particularly after hearing that they'd integrated the excellent Snapseed app

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Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.

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Curate, shape and grow: cultivating your connected TV garden

When it comes to the Connected TV landscape, it truly is a wilderness out there.

Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.

However, platform fragmentation and a myriad of technical and business constraints ensure that it’s never been so easy to get lost in the cost and complexity. 

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Don't be a mobile privacy creep. Eight top tips for marketers

Are you being a creep? If you're a digital marketer working with mobile then unless you've got your privacy plans sussed there's a good chance that your customers will think you are. 

As awareness of location data use increases (alongside the revelation that data might not be as anonymous as previously thought), consumers are becoming more and more wary about being tracked over their phones and other mobile devices. They also want to be reassured that any personal and financial data they input will be kept safely and securely.

Research earlier this year found that 66% of smartphone users are more concerned about their privacy on their phones than they were a year ago, while 79% avoid using apps that they don't believe protect their privacy online. 

Regulators are also taking a stand on mobile creeps. The European Union's privacy watchdogs have warned that users "must be in control of their own personal data" and those involved in developing mobile apps have a responsibility "to create a safe, secure and data-protection-compliant app environment".

Certain data protection bodies, who are authorised by their national laws to take action, can even impose fines on organisations that they believe are not fulfilling their mobile privacy responsibilities.

Faced with this consumer and regulatory climate, how can you avoid being a mobile privacy creep?

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Seven tips to help create awesome Vines

Video sharing app Vine turned 100 days old last week and according to new research it has proved to be quite the success.

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos.

It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform.

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