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Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.
As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?
Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.
Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience.
A new search ranking algorithm update has shaken things up for ecommerce managers who have been incorporating video into their search strategies.
According to Google and YouTube, they are adjusting rankings so that videos with more "watch time" are ranked highest. In other words, the amount of time a video is played and, presumably, watched, matters more than how many times people view it.
The solution to this ranking challenge is user-generated video. We know that site visitors are interested in what other customers are saying about your products. People value these honest, objective opinions from those outside of your business.
What's more, user-generated videos are more than informative. They're often funny, which can compel viewers to stay tuned longer.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include Google's Q4 earnings, performance marketing spend in the UK, Instagram's 90m users, email spam and Google's UK market share.
For more digital marketing stats, check out our Internet Statistics Compendium.
Convertable is a web app which aims to improve the quality of information captured on contact forms for lead generation.
It grabs additional data, including keyword, geo-location, pages viewed, and visitor history for each individual contact.
I've been asking Chris Hull and Patrick Smith how the app works, and the company's plans for the future...
At the end of last year, David Cameron demonstrated his commitment to boost the British creative economy, announcing plans to invest £50m of funding towards the construction of the Open Institute at the heart of Silicon Roundabout In London.
This busy tech hub is used by many startups where freelancers are often integral to their strategy.
Online magazine Technorati claims the era of the freelancer will kick off in 2013 and last month we released quarterly online employment report that suggests the same.
Though 2012 showed promise, it was clear that no brand had yet to create a compelling experience in the mobile space.
The so-called 'year of mobile', almost a cliché at this point, turned out to be anything but.
In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer.
While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer.
I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.
But the use of video isn’t limited to just displaying products. There are a number of different ways that ecommerce sites can use video to inform and educate their customers.
So here are eight different ways that video can be used in ecommerce...
With the festive break all but a distant memory, we have taken the opportunity to look back at our stats across the network for the run up to Christmas as well as the post Christmas sales.
As a company running affiliate campaigns for around half of the UK’s largest retailers as well as over 1,000 SMEs, we are able to interrogate our data to provide some insights into general retail trends over the Christmas and New Year period.
There were a number of predictions and subsequently reports of the largest online shopping days and in this post we are able to look across our advertiser base to identify the peak trading periods.
With consumer behavior shifting and mobile commerce playing a more prominent role, we also look at the device trends during this time.
With JUMP coming up in New York on January 30, 2013, we're very interested in what is happening in the world of integrated marketing.
We're tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.
Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.
One of the main problem with ecommerce is that you can’t hold the product in your hands before you buy it, which is why offering free returns is such a great selling point.
But video is also a great way to limit the impact of returns, as it gives customers a full view 360 degree of the product.
With this in mind, here’s a round up of some stats showing how product videos have improved conversion rates for six online retailers...
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
I haven’t spent too much time on giving extensive justification for any of these; they are based largely on the many conversations I have with industry influencers and practitioners.
Many are really just notes, or bullet points, but I’ve tried to give links to further information if you want to delve deeper. They are in no particular order though I’ve started with the more ‘strategic’ stuff.
As ever, I’d be very interested to hear your thoughts, or feel free to post a link to your own trends or predictions.
Though the definition of social TV does expand beyond second screening to the advancement of technology in our TVs themselves and the interaction with programming, it still often relates to how consumers use their tablets and mobiles while watching traditional TV programming.
With the rise of video in 2013, it is only natural that we will continue to look at our relationship and interaction with all of our devices. As the use of mobile while watching TV is steadily increasing, 2013 may bring more overlapping content that moves beyond advertising.