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Posts in Advertising

Companies boosting digital marketing budgets - new report

Marketing Budgets 2012 ReportCompanies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today. 

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Q&A: Ben Edelman of Harvard on adware & affiliate commission fraud

It has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

Today I am thrilled to bring you a Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commission fraud.

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Sky launches new online TV service

Hot on the heels of a new deal to stream BBC iPlayer and ITV Player through its on-demand service, Sky has launched a new online service that makes its content available to non-Sky customers.

Launching in the first half of 2012, the service will include a range of content, including Sky Movies with sports added later in the year, on a variety of pricing options.

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Amazon contemplates competing with Netflix

Netflix was once one of the highest-flying internet media companies around.

That all changed in 2012 when its CEO, Reed Hastings, decided that the days of requesting DVDs by mail were numbered.

The future of his business was streaming. To push consumers into the future, Hastings had to break 'DVDs by mail' and 'streaming' into two separate services, each requiring a different subscription.

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Presidential first as Obama hangs out on Google Plus

President Barack Obama will be the first president to use Google Plus Hangouts to chat with voters in a 45 minute open forum after his State of the Union address tomorrow.

During the session, Obama will answer questions submitted to YouTube, echoing his YouTube town halls of the past, as well as chat live with a select group of questioners.

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YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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Blockbuster announces exclusive rentals but fails to deliver streaming

Blockbuster has announced a series of exclusive DVD rental partnerships as it plans to take on streaming services like LoveFilm and Netflix.

Following a deal with several Hollywood studios including Disney, Icon and Lionsgate, new movies including Drive and Tinker, Tailor, Soldier, Spy will be available to rent in the UK from Blockbuster for three weeks prior to general release.

The DVDs can be rented online or at one of Blockbuster’s 600 high street stores, but cannot be streamed online.

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64% of UK consumers would pay to stream films online

Almost two-thirds of UK consumers are willing to pay to stream films online, while 30% would pay for TV shows.

But statistics from KPMG’s Media and Entertainment Barometer show that the willingness of consumers to pay for streamed TV is still yet to take off in the UK, increasing just 3% between September 2010 and October 2011.

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Groupon acquires social commerce company Mertado

Deals giant Groupon has acquired Mertado, a social shopping company that helps customers discover new products. 

This is the second talent-based acquisition the company has made in the past month, as it announced the purchase of ‘stealth’ start-up Campfire Labs just a few weeks ago - which was yet to launch.

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Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as 1946, it was popularised 60 years later with the publication of Chris Anderson’s book of the same name.

So how does this apply to affiliate marketing?

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MTV’s Facebook app helps US students tap $70b in aid

Today MTV, in partnership with Get Schooled and the College Board, launched "My College Dollars," a new Facebook app that matches US students with financial aid opportunities. Once you sign up, you are targeted with scholarships based on information collected by Facebook such as your age, gender and state.

For the next 6 weeks, students can also take part in the "My College Dollars Sweepstakes." If they connect to the app and save a scholarship deadline to their calendar, or, as it usually is with socially driven contests, share the app with a friend, they can enter to win. Prizes include tickets to the "2012 MTV Music Awards" or gift cards to cover school supplies. They suggest books and fees, though knowing college students, some of it will go on beer.

So why is this app so important?

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Monkeybars wants to reward fans for buying content online

Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.

The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.

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