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Posts in Advertising

Start Me Up! A profile of Taggstar

It’s not easy for publishers to make money online. Competition for eyeballs and ad revenues is fierce, so website owners need to be savvy to any possible avenues for monetisation.

Taggstar aims to give publishers a new way of monetising images by adding layers of content to make them interactive and shareable.

The company is already working with a wide range of media partners including MSN, Sky Living, The Telegraph, Hearst Magazines and The Independent, and last month launched a public version of its technology platform. 

Early engagement rates have been consistently high, ranging from an average of 12% to almost 40% for certain high profile celebrities.

So to find out more about how Taggstar works and its plan for growth I spoke to CEO and founder Fraser Robinson...

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The future of content marketing? Consult the feeds

Feed. Where I grew up in rural Santa Clara California, this meant alfalfa we shovelled to our horses.

Now, the word has an entirely different meaning to a global world of young digital natives, and understanding/collecting data on how these types of feeds are accessed and interacted with is going to be big business.

Where do you learn about breaking events? Consult the Twitter feed. Need to get caught up on family and friend’s whereabouts after a long- stint of no communication, that’s a Facebook feed.

For shopping you have your Pinterest feed – or, more importantly your followers Pinterest feed in order to get the latest visual porn around the products and brands that matter to you most. For personal expression, you have your Instagram or Tumblr feed.

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Five ways to unlock the value of performance marketing

Performance marketing used to be simple. Search and affiliates loosely covered the space, the internet was accessed via a single device and conversion rates were good (8.4% in 2006, according to IMRG).  

Performance channels were clearly defined and we knew what to measure. So what happened? 

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Q&A: Carolyn Kmet on affiliate management challenges & opportunities

How does one make the most of their affiliate marketing program? On what areas of affiliate management should one focus to optimize the ROI of an existing affiliate program? These and many other questions are answered by today's guest.

Today's Q&A is with Carolyn Tang Kmet, former Director of Affiliate Marketing for Groupon, currently VP of Performance Marketing at All Inclusive Marketing Inc and holds Affiliate Summit's Affiliate Manager of the Year 2010 Pinnacle Award. Carolyn is also an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses

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Moviegoers increasingly influenced by mobile: report

Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.

This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.

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Four paths marketers must take to put mobile first

With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?

According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.

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Microsoft unveil apps driven Windows 8 and IE 10 at IAB Mixx

At the IAB Mixx conference in New York today, Microsoft Advertising revealed their new Windows 8 and IE 10 platform that will be available October 26. Their focus is on integrating between the boundaries of hardware, OS and the cloud to virtually integrate eco-systems to move them to a position to closer compete with Apple, who are currently winning the battle for a smarter enterprise.

We are living in the time of the digitalization of society and as devices and technology have opened our minds to what is possible, our expectations are far surpassing what we're able to experience as consumers. For the most part, advertising is falling behind and consumers aren't getting the integration and personalization they are expecting as we move to digitalize almost ever aspect of what we do.

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How retailers are taking online innovation to bricks and mortar

How many times have you walked past a shop window to see a mannequin with only one arm and clothes draped haphazardly?

This has become an all too common sight on today’s British high street and one that today’s consumers are more conscious of given the increasing online retail market.

Smart retailers need to do more to enchance the in-store experience for today's tech-savvy shoppers. 

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Q&A: Todd Crawford of Impact Radius on state of affiliate marketing

As affiliate marketing matures, newer threats and challenges also evolve. However, the opportunities are still bountiful, and with the right approach a merchant can still succeed marketing their brand and business through a well-built affiliate program.

Today's guest is Todd Crawford, a recognizable affiliate marketing veteran, co-founder of Impact Radius, and former VP of sales and business development at Digital River's oneNetworkDirect.

In 1998 Todd also contributed to the founding team at Commission Junction, where he later served as Vice President for more than seven years.

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Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

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Q&A: David Sasson of Outbrain on content marketing and content discovery

David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.

David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers. 

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Q&A: Tony Nelan of Google Affiliate Network on opportunities

Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.

My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.

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