Posts in Advertising

Is Reddit on the verge of becoming a bigger player in digital advertising?

It is estimated that more than 80 cents of every new dollar of digital ad spend now goes to two companies: Google and Facebook.

But despite the fact that companies not named Google and Facebook are fighting for a shrinking portion of an otherwise growing pie, one company is aiming to significantly bolster its position in the digital ad market.

1 comment

As WPP hit by cyberattack, brands need to pay more attention to agency security

For the second time in as many months, a cyberattack has made waves around the globe.

Following on the heels of last month's WannaCry ransomware attack, a new virus dubbed Petya began spreading rapidly this week. 

0 comments
Screenshot of ASOS US Affiliate page.

A dive into the murky, but very important world of affiliate marketing

In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.

10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.

1 comment

“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement

I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).

Here is a fairly accurate transcript of that conversation.

0 comments
funnel

Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

1 comment
sarson's

Five successful brands on YouTube: From Adidas to Sarson's vinegar

When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. 

But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. 

0 comments
nike ipod

A complete guide to partnership marketing: Part two

Welcome to part two of our complete guide to partnership marketing.

Part one covered the first five types of partnerships - affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.

In this article, we'll be looking at numbers six through 10, including:

0 comments
starbucks at cineworld

A complete guide to partnership marketing: Part one

Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.

All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique? 

1 comment
fb

Facebook adds value optimization to ad bidding & Lookalike Audiences

By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.

That's not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.

0 comments

Survey reveals the most disliked ad formats

In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.

More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.

1 comment
contributor

Google Contributor: What you need to know

With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.

Recognizing that ad blockers are here to stay, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and just announced it is preparing to build an adblocker into its Chrome browser that will remove ads that don't meet the Coalition's standards.

1 comment

Why did Amazon's online video shopping channel fail?

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.

But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation's answer to TV shopping.

1 comment