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Posts in Advertising

aus ad spend share

The best APAC digital marketing stats from December 2016

This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.

As always, you can find more stats in Econsultancy's Internet Statistics Compendium.

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Three keys to digital advertising success in 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

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Five trends which will define data-driven marketing in 2017

That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?

To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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'The Critical Question' to ask when planning a digital campaign

When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals.

However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning.

We start all of our campaign kickoffs with one question that has become the single most important thing we do.

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Why live video was the biggest social trend of 2016

With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off.

In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend.

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family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.

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10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

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How CRM and a DMP can combine to give a 360-degree view of the customer

For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet-to-be-known customer.

Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. Marketers themselves are often separated organizationally between “CRM” and “media” teams - sometimes even by a separate P&L.

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Amazon could become an ad tech force in 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time

But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).

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The Guardian claims impressive results from new native ad platform

Around 48% of news media companies are currently running some form of native advertising. 

According to research from the NAI (Native Advertising Institute) this percentage is only set to rise, with publishers expecting native ads as a percentage of overall ad revenue to grow from 11% to 25% in 2018.

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Three reasons to appreciate Spotify’s latest data-driven ad campaign

Spotify’s description of 2016 is pretty spot on if you ask me.

“Thanks 2016. It’s been weird” is the latest campaign from the music streaming service – and it also happens to be its largest to date.

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