Posts in Advertising

The fake follower economy is beginning to crumble

For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments. 

These markets are an open secret and while fake accounts obviously violate the rules of popular social platforms like Facebook and Twitter, they have persisted.


A day in the life of... director of engineering at Quantcast, an AI martech company

Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.

Day is also our latest (and aptly named) 'Day in the Life' interviewee.


The best digital marketing stats we’ve seen this week

Want to hear what’s been going on in the world of digital marketing this week? 

We’ve got your back, and yet another stellar roundup of stats for you to enjoy.


Big banks are finding success with Zelle, but what does it really mean?

In late September, I asked: can big banks catch up to Venmo with P2P payments app Zelle?

Three months later, it would appear the answer is definitely maybe.


10 of the best digital marketing stats we’ve seen this week

Whether it’s been a dry January, or a decidedly wet one for you – we’ve got the last stats roundup of the month to well and truly round things off.

This week’s includes news about influencers, ad viewability, ecommerce experimentation and lots more. Don’t forget to check out the Internet Statistics Compendium for further facts and figures.


In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.


Seven of the best charity marketing campaigns from 2017

2017 was a stellar year for charity campaigns, with many innovative, uplifting, and impactful examples to choose from.

Here are seven of the very best.


10 of the best digital marketing stats we’ve seen this week

We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 


Four ways the blockchain could be applied to digital advertising

The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.


Will influencer marketing take a hit after the Logan Paul firestorm?

One of the biggest topics among digital marketers in 2017 was that of brand safety and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media's most prominent influencers.

The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscribers and his daily videos regularly rack up upwards of 5m views each, giving him a level of exposure that eclipses events like the Super Bowl. Thanks to this popularity, Paul reportedly earned $12.5m last year and has worked with some of the globe's biggest brands, including Nike, Walmart, Pepsi, Verizon and HBO.

1 comment

Five trends for online advertising strategy in 2018

Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.


Five brand campaigns that took a stand on social issues

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. 

As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy. 

1 comment