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Posts in Advertising

Advertisers love programmatic, but what about publishers?

Programmatic continues to take over the digital advertising world, fueled in large part by advertisers who are enticed by the advantages programmatic offers, such as the ability to target audiences at scale.

But what about publishers? How do they feel about programmatic?

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Retailers beware, Amazon could be about to shake up Google PLAs

After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail's 800-pound gorilla is finally getting into the game.

This could have a big impact on other retailers using PLAs to market their wares to consumers.

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10 astounding digital marketing stats from this week

Time to settle down for your trusty stats round-up.

This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.

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10 interesting things from Snapchat's IPO filing

On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.

The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.

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What marketers need to know about Pinterest's new search ads

Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.

Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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10 superb digital marketing stats from this week

January still dragging on? 

Luckily, we've got a fine set of stats to see you happily through to February.

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Silverlight Digital | Common pitfalls in programmatic advertising

Three common pitfalls in programmatic buying

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention.

While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this strategy front and center: the consumer.

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Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

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How fashion retailers can use search trend data to inform marketing & product strategy

Search trend data is a valuable asset for fashion brands.

Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.

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Pfizer lures consumers to text with Viagra discounts

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in exchange for a discount of 50% on a year-long supply of the prescription drug Viagra.

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10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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