Posts in Advertising

Ask the experts: How to track the offline impact of programmatic spend?

Our 'ask the experts' series has moved on to the subject of programmatic advertising.

With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.

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Direct ad buys are back in fashion as programmatic declines

Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.

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Intriguing brand partnerships: From Tinder to Star Wars

I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.

This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.

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What does Snapchat's Spectacles debacle mean for the future of the company?

Prior to its long-anticipated IPO earlier this year, Snap Inc., the parent company of Snapchat, had a intriguing message for investors: “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.”

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10 of the best digital marketing stats we’ve seen this week

Time to sink your teeth into some juicy stats.

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

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Facebook's latest News Feed experiment should concern brands

While the decline of organic reach that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.

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Is Amazon's ad business the new slotting fee?

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.

Where will Amazon be in one year, five years, ten years?

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A day in the life of... a trading director at a DSP

Ever wondered what it might be like to work for an adtech platform such as a DSP?

Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let's try his shoes on for size.

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10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

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The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

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Why digital out-of-home advertising is not really digital (yet)

Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.

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john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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