Posts in Advertising

10 juicy digital marketing stats from this week

Ready for your weekly roundup of stats? It's a good'un, I promise.

This week’s includes news about UK supermarket sales, 360-degree video and audience ID. Don’t forget to download the Internet Statistics Compendium for even more.

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Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions

There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

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Why online publishers are launching wedding verticals

We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it's wedding season.

Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.

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The best social stories and campaigns from April 2017

April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?

For more social media news, subscribers can download the Econsultancy Q1 Social Quarterly.

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tej rekhi

A day in the life of... VP product strategy of an ad tech platform

Tej Rekhi is VP of product strategy at wayve, a SAAS ad platform. We spoke to him to find out how he navigates the complex world of ad tech.

As ever, if you're looking for new opportunities yourself, check out the Econsultancy jobs board.

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Driven by mobile, digital overtakes TV in US ad spend for the first time

The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.

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10 mind-boggling digital marketing stats from this week

Before we all head off for some more May bank holiday fun, it’s time to delve into our weekly roundup of digital marketing stats.

This week’s includes news about ad blocking, personalised marketing, and UK adspend.

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Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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Lastminute.com partners with Spotify to target music-loving travellers

There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.  

This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. 

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10 tremendous digital marketing stats from this week

This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…

We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.

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What publishers and advertisers need to know about Princeton and Stanford's new super ad blocker

Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.

Here's what publishers and advertisers need to know about it.

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Can Wells Fargo's new brand platform help it restore consumer trust?

Wells Fargo has paid a hefty price for its fake account scandal.

While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.

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