Posts in Advertising

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Is the ad fraud problem really getting better? New research suggests not

Ad fraud is a huge problem, but the past year has seen growing optimism that progress was being made in the fight against the industry's biggest threat.

The Association of National Advertisers (ANA) suggested that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What's more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB Ads.txt standard, which aims to make spoofing much more difficult, is rapidly being adopted.

retargeted ad

Six big retargeting mistakes marketers should avoid

Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.

But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.

josh baines

A day in the life of... a product marketer

Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).

What's it like to be a product marketer? Let's find out...

The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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How to succeed with creative vertical video on Instagram

Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.

But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. 

headline search ad

How to optimise your Amazon product ad campaigns

More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.

This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.

Facebook will soon require marketers to confirm they have user consent for Custom Audiences

The long-term effects of Facebook's ongoing data abuse crisis are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.

According to reports that have since been confirmed by Facebook, the social media giant is planning to require that marketers using Custom Audiences certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.

What does the backlash against 'fake news' in Asia mean for the region's marketers?

The controversy which started with the alleged misuse of Facebook user data by Cambridge Analytics continues unabated.

Facebook's CEO, Mark Zuckerberg, is due to testify before the US Congress sometime this month and brands are pulling spend and reportedly shuttering their Facebook pages.

how will you eat yours

10 examples of Cadbury's sweetest marketing campaigns & creative

Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest - first established in 1824.

Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).

The best APAC digital marketing stats from March 2018

Here's your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.

You can get even more in Econsultancy's Internet Statistics Compendium. On we go...

converse

Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest

Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.

The best digital marketing stats we’ve seen this week

Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.

The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.