{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Advertising

programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

0 comments

'The Critical Question' to ask when planning a digital campaign

When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals.

However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning.

We start all of our campaign kickoffs with one question that has become the single most important thing we do.

0 comments

Why live video was the biggest social trend of 2016

With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off.

In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend.

0 comments
family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.

0 comments

10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

0 comments

How CRM and a DMP can combine to give a 360-degree view of the customer

For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet-to-be-known customer.

Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. Marketers themselves are often separated organizationally between “CRM” and “media” teams - sometimes even by a separate P&L.

1 comment

Amazon could become an ad tech force in 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time

But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).

0 comments

The Guardian claims impressive results from new native ad platform

Around 48% of news media companies are currently running some form of native advertising. 

According to research from the NAI (Native Advertising Institute) this percentage is only set to rise, with publishers expecting native ads as a percentage of overall ad revenue to grow from 11% to 25% in 2018.

0 comments

Three reasons to appreciate Spotify’s latest data-driven ad campaign

Spotify’s description of 2016 is pretty spot on if you ask me.

“Thanks 2016. It’s been weird” is the latest campaign from the music streaming service – and it also happens to be its largest to date.

0 comments
Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

0 comments

Three ways brands will use cognitive marketing

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

2 comments

Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

2 comments