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Posts in Advertising

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LinkedIn's Head of Ad Ops on programmatic advertising and native content

LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.

Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.

We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.

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Why fashion brands are teaming up with Apple Music

British ecommerce site Farfetch recently announced a new partnership with Apple Music, making it the third fashion brand to get on board. 

With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack. 

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Twitter to open up Moments feature to all users

Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users.

Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.

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Tesco explores experiential marketing with pop-up wine bar

Its return to profit has been put down to a restored focus on customers.

Now, Tesco is continuing its efforts to increase loyalty with a foray into experiential marketing.

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A closer look at Dove's anti-sexism #MyBeautyMySay campaign

For its latest campaign, Dove has teamed up with former gymnast Shawn Johnson to shed light on the sexism that female athletes are subjected to.

By highlighting how conversation is often centred around beauty and aesthetics rather than athleticism, it is aiming to change the narrative once and for all.

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Elizabeth Arden uses contexual data to drive DOOH campaign

Elizabeth Arden has launched a new campaign to highlight how pollution can harm our skin.

Naturally, it has chosen to do it in the heart of one of the world’s most polluted streets – London's Oxford Street.   

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10 marvellous digital marketing stats of the week

We’ve got some cracking stats for you this week, including news about Amazon’s marketing budget, Olympic advertising, AI funding and so much more.

For further insight, download the Internet Statistics Compendium.

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The week's news in digital (in five minutes)

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics.

As usual, here's your five minute roundup. Nom nom.

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The future of programmatic: top marketers give their verdict

Programmatic advertising is maturing across a variety of media.

But what does the landscape look like, and what do marketers from Just Eat, the FT and Direct Line Group expect from programmatic in the future?

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The best APAC digital marketing stats from July 2016

Here's your monthly roundup of digital marketing stats from the APAC region.

iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.

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The top 10 most-shared Olympic ads so far

Ahead of the opening ceremony this Friday, Olympic excitement is building.

So, how are the biggest ads faring online? 

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What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

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