Posts in Advertising

native video ads

Why native video will transform advertising & reduce adblocker usage

25 years ago, we signed up to one of the greatest deals in history. We accepted that, in order to receive unlimited access to the weird and wonderful world of the internet, we would see ads alongside our content.

This exchange is how all of that well-loved cat content is paid for - and underpins the entire web.

a third of uk shoppers believe augmented reality will help narrow down product choice

The best digital marketing stats we’ve seen this week

Welcome to your weekly stats roundup.

This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more. 

chat bot

A brief history of artificial intelligence in advertising

Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.

Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.

lastminute.com video ads

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

greg le tocq

A day in the life of... Founder & MD of Vouchercloud

Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.

We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.

trust

Why trust & transparency are crucial components of brand success

Steve Jobs famously proclaimed, "A brand is simply trust".

Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

Five things we learned from Mark Zuckerberg's Capitol Hill testimony

Last week, Facebook's CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.

That scandal, the largest the world's largest social network has ever dealt with, has brought Facebook's collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company's public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.

ian hyde

A day in the life of... a head of paid media at a digital marketing agency

Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?

Here's Hyde to tell us more...

The best digital marketing stats we’ve seen this week

It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.

Be sure to check out the Internet Statistics Compendium too, it’s packed full of more info.

Google's response to header bidding is now available to all DFP publishers

Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers. 

Exchange Bidding is Google's response to header bidding, which some have suggested poses one of the greatest threats to the world's most powerful digital advertising business.

gdpr

Companies should consider embracing the GDPR even where they don't have to

As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.

facebook f logo

No, 'the media' is not just out to get Facebook because it’s taking its advertising revenue

For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.