{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Advertising

10 dumbfounding digital marketing stats from this week

This week, I’ve had the pleasure of being in Lisbon for Web Summit 2016. 

Outside of my delicious, pastry-fuelled digital marketing bubble – things have been a little less fun. 

0 comments
tv

Six things to know about addressable TV advertising

Digital ad spend will surpass TV spend in 2016. But, of course, TV itself is not standing still.

Innovations in TV advertising continue, with addressable TV ads of particular note.

0 comments
john lewis snapchat

John Lewis combines TV ad with Snapchat lens and email

Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.

This year a Snapchat campaign will run alongside.

Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.

0 comments

Three creative ways publishers and advertisers are combating ad blockers

Ad blocking has been on the rise for years, but publishers aren't accepting the inconvenient truth behind the trend. Instead they're trying to combat the ad blockers.

Some are asking users with ad blockers to disable them, and others are experimenting with alternative techniques, such as subscription business models.

1 comment

A closer look at Booking.com's customer-focused strategy

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. 

Gillian Tans, the CEO of Booking.com, particularly emphasised how increased mobile usage is driving this change.

0 comments

All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

0 comments

The top 10 most shared Christmas ads of all time

It's nearly that time of year again.

Time for John Lewis to make us cry Yuletide tears of sentimentality (and get the urge to panic-buy a few gifts).

0 comments
mobile devices

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

0 comments

What marketers need to know about Facebook's ethnic affinity ad targeting

Last week, one of Facebook's ad targeting options became a topic of controversy.

It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.

2 comments

Facebook: A handy roundup of its latest developments and commercial opportunities

Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond. 

2 comments

10 of the finest digital marketing stats we've seen this week

Getting chilly outside, isn’t it?

Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.

0 comments

Marketing is failing at its top priority: Three findings from new research

In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.

It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.

0 comments