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Posts in Advertising

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10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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The digital campaigns behind London’s Mayoral election

Whatever apathy, excitement, rage or despair you might feel about the main candidates for Mayor of London, there’s no doubting that the vote on May 5th was a big deal.

The winner will enjoy the third-biggest direct personal mandate of any politician in Europe. That’s a lot of people power.

So how did the main candidates use people power in the run up to the election?

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Is micro-influencer marketing viable?

Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.

But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?

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10 of the best social stories & campaigns from April 2016

With the departure of writer Jack Simpson, there’ll be a new source of monthly social roundups.

That source is the new social media executive, Andrew Chrysostom (yes, I did refer to myself in the third person). 

Now that’s out of the way, let’s take a look at what’s been hot during social in a month which has been both creatively exciting and innovative.

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15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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Are brands ruining #EdBallsDay?

It’s that time of year again.

#EdBallsDay is the top Twitter trend worldwide, and everyone outside the UK frantically searches 'Ed Balls’ to get in on the joke.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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Search ads found to lift in-store sales: report

For many brands, search advertising is already one of the most productive marketing channels.

However testing conducted by Yahoo and Nielsen Catalina Solutions (NCS) found that advertisers using paid search may be benefiting even when consumers don't click on their ads.

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Pharma marketers should use storytelling to improve the industry’s reputation

Times are tough for pharma marketers.

Their websites are offering up a poor UX, and the American Medical Association has called for a ban on direct-to-consumer ads that pitch prescription drugs and medical devices.

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