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Posts in Advertising

How The Financial Times is dealing with the problem of ad blocking

According to the IAB, around 26% of people now use ad blockers while browsing on desktop. 

We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.

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A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.

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China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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What is the Financial Times' approach to programmatic advertising?

Econsultancy’s Get With The Programmatic conference returns to London on September 21st.

Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.

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cmp

What are the benefits of a creative management platform (CMP)?

People-based ad targeting brings the opportunity to target increasingly small segments of customers.

But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.

I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.

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How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand

Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.

In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.

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How programmatic advertising is helping drive the digital transformation agenda

Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.

The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications. 

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Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

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How the NSPCC is putting a positive spin on its marketing with Pantosaurus

Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.

With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach - aiming to get parents talking to their children about the awkward topic of sexual abuse.

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How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying

Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September.

We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.

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Apple to launch iOS App Store Ads: An interview with Doubledown's Brett Patterson

Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.

I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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