{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Advertising

10 top-notch marketing stats from this week

We’ve got a superior roundup of stats for you this week, including news on eBay, programmatic commerce, retail search and social mentions.

Don’t forget to download the Internet Statistics Compendium for lots more insight.

0 comments

Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.

0 comments

Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space.

As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.

0 comments

Seven ways to supercharge your data-driven marketing

To many, marketing now is all about data.

In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.

2 comments

Should marketers be more concerned about Facebook's video metrics faux pas?

Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."

It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.

0 comments

Making the business case for programmatic advertising

The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.

Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.

This is for a number of reasons.

0 comments

Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

0 comments
news

All the digital news stories you missed this week

The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Here are the best bits you should catch up on...

0 comments
terminator

Where has programmatic gone wrong and how can agencies fix it?

Programmatic advertising is growing, is still exciting, but has ultimately frustrated thus far.

But why, and how can agencies fix it?

2 comments
tango

The tango of data science and art: How agencies should work together on programmatic

How do creative and media agencies work together to ensure programmatic advertising is impactful?

That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.

Here's what they had to say...

0 comments

How OOH programmatic helped drive Missing People’s latest campaign

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.

This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.

0 comments

Specsavers and Carlsberg: why copyrighted words are great brand marketing

Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.

Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.

2 comments