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Welcome to another edition of our regular US digital marketing stats round-up.
This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more.
Almost 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.
This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.
One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.
In this post I’m going to cover four that can.
Video is on the rise. In fact, it was one of the key trends highlighted in our 2016 content marketing predictions.
Frankly I’m all for it. The quality of video content has gone through the roof in the last couple of years, and one campaign that deserves a special mention came from St. John Ambulance (SJA) last year.
The campaign, complete with the necessarily bleak title of ‘The Chokeables’ – was so good that it won the video category of the 2015 Masters of Marketing awards.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.
Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products.
I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner.
One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched.
Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.
The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.
I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.
We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.
Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.
No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow.
From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.
For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.
From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here.
We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.
That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.
When it comes to managing their online reputations, businesses face numerous challenges.
Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.
And in the case of small businesses, negative online buzz can literally kill.