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Posts tagged with You Tube

OK Go ditches EMI to make a real go of viral video

Major music labels often depend on the album sales of their most popular artists to counter the production costs for other musicians they work with. But online, viral views do not always translate into album sales. That's one of the reasons that EMI and the band OK Go have decided to part ways this week. 

The split opens up new possibilities for OK Go, but leaves open the question. What will labels do when their most popular artists decide to take the middle man out of the distribution equation?

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YouTube brings auto-captioning to its videos — and new hopes for searching video online

As part of its constant rollout of new formats and features, YouTube has come up with some widely varying ways to grow its popularity and profitability. But today's announcement also has the opportunity to do some good. Starting this week, the video giant will start giving all videos on the site access to its auto-captioning technology. This is good news for the hearing impaired. But also, it will eventually lead to better searching and advertising opportunities on the site.

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Flash versus HTML5: Virgin America breaks up with Flash

The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.

Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.

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Link Love between Google Voice & YouTube?

ear trumpetVideo and SEO are not a match made in heaven. Sure, you can title videos and tag them to make them more findable. But unless they're surrounding by plain dumb text (ambrosia to search engine spiders and crawlers), online video just isn't that findable.

A time-honored and time-consuming solution to video SEO has been the dreaded transcript for videos that are heavy on the spoken word. But transcription is a tedious and resource intensive task you'd hesitate to assign to even the lowliest intern.

Google's on the case -- perhaps trying to solve the problem in an unexpected way.

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Semantic analysis answers the question: who won the Super Bowl?

The Super Bowl may be the biggest event in sport (except, of course, everywhere outside of the U.S.), but everyone knows that the battle that occurs each year on Super Bowl Sunday doesn't take place on the field. It takes place during the commercial breaks.

The battle for consumer hearts and minds costs a lot of money, and it increasingly involves the internet, which is where much of the buzz about Super Bowl commercials can be found.

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Q&A: Fliqz CEO Benjamin Wayne on online video and SEO

Online video gets a lot of attention, but while the YouTubes and Hulus of the world typically attract the spotlight, more and more companies are developing their own strategies around online video.

Benjamin Wayne is the CEO of online video solutions provider Fliqz. I spoke to him about the ways companies are using online video, self-hosting and video SEO.

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YouTube readies experiment with paid rentals

When Google purchased YouTube for $1.65bn in 2006, many questioned whether it could turn YouTube's popularity into a big business.

Just over three years later, the answer appears to be 'maybe'. Google has made a lot of progress building an ad-supported business model for YouTube, but that alone might not be enough if YouTube is to realize its full potential.

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Social media takes the field in 2010

2010 is a big year for the world of sport. Later this month, the Super Bowl will air, next month the Winter Olympics will begin and in June, the World Cup kicks off.

One player will be taking part in all of these events: social media.

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Online video views blew past 30 billion in November

Thirty billion - that's a lot of videos. In fact, it's an all-time record for videos viewed online in the U.S., when online video views actually approached a number closer to 31 billion in November. With over 12 billion videos viewed, Google sites accounted for the lion's share of all that goggling. Overall, more than 170 million viewers watched an average 182 videos each.

comscore video metrix november 2009

comScore Video Metrix, which released these figures, also found Hulu achieving new highs with 924 million video views. The average Hulu viewer watched 21.1 videos that, another record for the property. Google video viewers watched an impressive 94.7 videos each on average, however it's notable that the overwhelming majority of these were on YouTube, which generally tends to feature much shorter clips.

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Five minutes on YouTube, a $30m Hollywood contract

Many big media companies are still trying to figure out how to cash in on the internet, but for some talented and lucky individuals, the internet has proven to be the perfect place to cash in on big media.

Recently, I wrote about the success realized by the creator of Sh*t My Dad Says. Thanks to a 700,000 strong following on Twitter, 28 year-old Justin Halpern was able to land a book deal and television comedy project before he hit 100 tweets.

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Dell reaches $6.5m sales via Twitter

Dell has provided further proof of the potential of Twitter for retailers, revealing that it has earned $6.5m in worldwide revenues from Twitter over the past two years.

Revealed in a blog post today, This figure includes sales from the @DellOutlet Twitter account, which now has almost 1.5m followers, and its equivalents outside of the US.

I've been looking at the figures, as well as talking to Dell's Richard Binhammer about the company's approach to Twitter and social media in general...

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YouTube introduces "skippable" video ads. Uh oh.

Well it was good while it lasted. While television networks and advertisers morned the introduction of commercial fast forwarding on television, they have found solace online, where consumers have consigned themselves to sitting through pre-rolls and interstitials if it means streaming high quality video content.

YouTube is trying to change all that. The video giant today announced today that it is launching "skippable" pre-roll ads on some of its videos. The move will help YouTube create better ads, charge better rates for the ads that are seen and improve its ad model. It could also lead to further erosion of video ad views overall, which networks won't be happy about.

The good news: networks won't have to worry about that for a while.

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