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Posts tagged with You Tube

More choose-your-own ads will come to the web in September

Starting next month, a number of large websites — including MSNBC, Hulu, Yahoo and AOL properties — are set to roll out video ads that allow users to choose which ad they'd like to see before the content they want to watch.

The new format could make users a lot happier with the ads they view online. But more importantly, it will give the sites publishing these ads important insight into which ads work and which don't. But will users enjoy serving as a focus group for internet publishers?

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Social media: short-term success versus sustainability

Thanks to marketer interest in social media, we're quickly learning what social media is capable and not capable of. And by in large, it's capable of doing a lot.

Case in point: it appears that Old Spice's critically-acclaimed YouTube/Twitter campaign has indeed boosted Old Spice Body Wash sales -- by a whopping 107% in the past month according to Nielsen. This is 'success' by any definition. But just what kind of success is it?


Is it too early to analyse ROI from the Old Spice campaign?

Earlier this month, social media darlings around the internet were singing the praises of Old Spice, with Mashable claiming that the now infamous campaign was the "future of marketing" and that the agency involved, Wieden + Kennedy, had set a "standard marketing experts will admire and follow in the years to come."

Now, various marketing blogs and online news sources are reporting that sales have "fallen by 7%." But, with barely a week gone since Mr Old Spice conversed with "everyone" on YouTube, is it simply too early to predict ROI from the campaign?

Looking at the numbers, it seems the original analysis of the drop in sales may be flawed, given that it's somewhat premature to announce a verdict about the campaign's success or indeed, failure at this stage.


The Old Spice Guy wins at the social web

In today's world of fractured audiences, a successful television ad is simply not enough. Brand managers want to see that their campaigns have legs online, in print and on TV. This week, Procter & Gamble ported its popular Old Spice Guy commercials to the social web. 

The result? Oh, about 11 million views in three days.


Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...


Ask BP: Google, PBS team on major crowdsourced journalism experiment

Google and PBS NewsHour are teaming up to bring the public into a live interview with Bob Dudley, chief executive for BP’s Response. Dudley promises to respond to questions submitted to CitizenTube by real people, who also have the ability to vote on the questions the most want answers from.

The live event will be webcast Thursday at 3:30 pm ET. Portions will later be aired that same evening on the PBS NewsHour and will be made available on YouTube.



Can YouTube's skippable ads should improve creative. But will they incease revenues?

As brands are realizing, online video ads currently have a strength that old school television ads lack. They can't be fast forward. But that will soon change. This week at Google's “Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers,” YouTube's Baljeet Singh revealed that the company's skippable ads are immenent.

That may be sad news for advertisers hoping for a more captive audience online. But Google is betting that giving users more control over their ad experience will improve the quality of online video advertising. And make users pay more attention to the ads they see.


YouTube wins one for user generated content in Viacom lawsuit

YouTube won a major round in the copyright wars this week when Judge Louis Stanton threw out Viacom's $1 billion lawsuit against the video giant.

The ruling noted that online companies must remove known copyright infringements from their sites, but they do not have to police for such things themselves. The result is not only good for YouTube, it's important for any small company depending on user generated content.


BP's internet response: the good, the bad, the ugly

The Gulf of Mexico oil spill that has oil giant BP scrambling to save its brand -- and possibly its entire business -- has been juicy fodder for those involved in PR and marketing. Of particular interest: how the company is responding to the onslaught online.

From crisis communications experts to social media gurus, just about everyone has suggestions for BP. But what about BP's internet strategy overall? I decided it was worth a high-level look at the company's efforts to stem the tide of online criticism.


Parisian Love 2.0: Google wants your search stories

Google's big foray into primetime television advertising during this year's Super Bowl was arguably quite the success. Its Parisian Love ad, which wasn't even designed for Super Bowl, was one of the most well-received ads shown.

The internet search giant is apparently so fond of its creation that it's giving everyone the ability to create their own Parisian Loves using a nifty new YouTube tool called Search Stories.


Teen girls may not buy $200 custom shoes, but they're helping spread the word about Shoes of Prey

The average 16-year-old girl may not be able to afford bespoke shoes, but that doesn't mean that teenagers can't help promote a site that makes them. Earlier this month, etailer Shoes of Prey reached out to a young teenage vlogger from Tennessee to try out their product and enter her viewers into a contest to win a pair of shoes. 

A self-professed "Haul Queen," Blair Fowler (aka Juicystar07) created a sponsored video that went on to become the fifth most viewed video on YouTube worldwide. And the video is still paying dividends for the online startup.


YouTube is uploading 24 hours of content every minute. And monetizing it.

Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every minute. They encouraged users to upload even more. Today, they've announced that a full day's worth of content is uploaded per minute.

And finally, YouTube is in a position to monetize those videos.

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