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Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.
This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.
And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider?
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.
This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.
Social networking sites have now taken over as the top destination for UK internet users.
As the growth and reach of social networking continues to dominate our internet usage so too has the ways in which companies are using social media to their own advantages.
It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then?
The automotive industry knows more than most about the power of advertising, and it also spends more than most on media to influence consumers.
As such it’s probably no surprise that the industry is ahead of the curve when it comes to making the most of earned media through social channels.
I was intending to compile a post full of relevant examples from various car manufacturers, but Porsche deserves a dedicated post, as - despite not allowing employees to use social media platforms in the workplace – it is doing some tremendous things in this space.
Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.
According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.
With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its
social media branding. The company represents many of the
cool things that can happen when a brand releases its tight grip on
marketing. Unfortunately, its newest campaign is a prime illustration of how not to effectively "go social."
Weezer is no stranger to YouTube. In 2008, the group put many viral video stars in the video for its single Pork and Beans. This week, the Snuggie loving band took its internet fanboy status to a new level, announcing the launch of its new album by appearing in 15 new videos created by popular YouTube users.
Weezer is just the latest big brand to hitch its cart to smaller, more nimble digital success stories hoping to win new fans (hello Gap ads featuring the Foursquare founders). Can internet goodwill sell albums?
The business model of the recording industry is broken. Just about everyone knows it, including record label executives. But the industry collectively still seems to have a hard time admitting it.
So it's really no surprise that the Recording Industry Association of America (RIAA), which has gone so far as to sue grandmothers for illegal music downloads, is singing a new heartbreaker: copyright law is broken.
If you can think of a relevant way to utilise video as part of your marketing then there's every reason you should.
Research shows that audiences are extremely comfortable with the medium (YouTube alone makes up almost a quarter of Google search queries), it's cheap to distribute, needn't be expensive to produce and ranks highly in the SEO stakes.
If you run things properly, then video can drive a huge volume of traffic to your site.
Here are a few key practices to get you started...