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Posts tagged with You Tube

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What attracts consumers to take part in social media campaigns?

I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.

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The Royal brand engagement

This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.

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Social video: from birth to stardom

Social networking sites have now taken over as the top destination for UK internet users.

As the growth and reach of social networking continues to dominate our internet usage so too has the ways in which companies are using social media to their own advantages.

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20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

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Seven reasons why Porsche is winning the social media game

The automotive industry knows more than most about the power of advertising, and it also spends more than most on media to influence consumers.

As such it’s probably no surprise that the industry is ahead of the curve when it comes to making the most of earned media through social channels. 

I was intending to compile a post full of relevant examples from various car manufacturers, but Porsche deserves a dedicated post, as - despite not allowing employees to use social media platforms in the workplace – it is doing some tremendous things in this space.

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Online video usage up significantly: report

Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.

According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.

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Skittles shows brands how not to get a social media campaign to spread

Skittles UK Facebook Updater app

With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its social media branding. The company represents many of the cool things that can happen when a brand releases its tight grip on marketing. Unfortunately, its newest campaign is a prime illustration of how not to effectively "go social."

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Can Weezer sell albums online? (with a little help from their viral friends)

Weezer is no stranger to YouTube. In 2008, the group put many viral video stars in the video for its single Pork and Beans. This week, the Snuggie loving band took its internet fanboy status to a new level, announcing the launch of its new album by appearing in 15 new videos created by popular YouTube users.

Weezer is just the latest big brand to hitch its cart to smaller, more nimble digital success stories hoping to win new fans (hello Gap ads featuring the Foursquare founders). Can internet goodwill sell albums?

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Will the RIAA seek a DMCA replacement?

The business model of the recording industry is broken. Just about everyone knows it, including record label executives. But the industry collectively still seems to have a hard time admitting it.

So it's really no surprise that the Recording Industry Association of America (RIAA), which has gone so far as to sue grandmothers for illegal music downloads, is singing a new heartbreaker: copyright law is broken.

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Six key tactics for a successful viral video

viral-videoIf you can think of a relevant way to utilise video as part of your marketing then there's every reason you should.

Research shows that audiences are extremely comfortable with the medium (YouTube alone makes up almost a quarter of Google search queries), it's cheap to distribute, needn't be expensive to produce and ranks highly in the SEO stakes.

If you run things properly, then video can drive a huge volume of traffic to your site.

Here are a few key practices to get you started...

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Justin Bieber takes Twitter hack personally

Justin-BieberAs any seasoned Tweeter knows, success it isn't about how many followers you have, it's about reach.

Recent figures may put Lady Gaga at the top of the tweeting pile, but teen-pop bubblegum sensation Justin Bieber may well have the edge when it comes to actual influence.

Not to mention a mischievous streak that could cost one tech savvy super fan dearly.

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YouTube looks to cash in on political ads

Although YouTube isn't a substantial profit center for Google and probably won't be for some time, it has matured significantly under the corporate umbrella of the world's largest search engine.

The latest sign of that maturity: YouTube has become a powerful platform for political candidates to reach voters, and YouTube is hoping to cash in.

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