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Posts tagged with You Tube

YouTube launches new homepage with focus on channels

YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.

The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.

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Video content: learning from the amateurs (specifically, Benton)

This probably seems like 'newsjacking'. It might be. I'll try to get to bottom of what makes ‘Benton’ so shareable. (For the record, I know it's actually 'Fenton').

People in the digital industry are obsessed with memes because they spend all their days on the internet.

And it’s obviously clear that the recreation of this level of ‘sharability’ is the holy grail for brands, who find it difficult to convince the customer to suspend their disbelief when being sold to.

Some sources point to a shared piece of content being three times more likely to be viewed than a ‘paid’ piece. Below I attempt a cod analysis of ‘Benton’, to find out what makes him so sharable, along with some famous examples of adverts and video content that apply the same principles.

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New YouTube design leaked

Business Review USA has taken screenshots of what looks like a leak of Google’s new design for YouTube.

Art Director Freddie Pierce noticed the updates, which point towards an enhanced social media experience throughout.

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Google finally launches Google Music

After what seems like years of rumors and speculation, Google finally launched a digital music service yesterday.

Dubbed Google Music, the service can be accessed through a mobile app and the Android Market website. Through deals with EMI, Universal, Sony and a multitude of indie labels, Google says that it's today offering upwards of 8m songs, with millions more coming soon.

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Panda 2.5's biggest winner: YouTube

Last Wednesday, Google rolled out a new update, dubbed Panda 2.5.

As is customary when Google releases a notable update, all eyes were on which sites gained the most in the SERPs, and which ones lost the most.

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Can YouTube's founders make leftovers Delicious?

Social media may be alive and well, but some of the most prominent web properties that rose during 'Web 2.0' have seen better days.

From Digg to Delicious, if the rise and fall of companies that were supposed to change the web, if not the world, reminds us of anything, it's this: the consumer internet market evolves rapidly, and can be as brutal to the losers as it is rewarding to the winners.

But can a Web 2.0 has-been be brought back to life by a couple of entrepreneurs who built one of its biggest winners? Steve Chen and Chad Hurley, who founded YouTube, hope so.

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How to rank highly in YouTube searches

Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.

This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.

And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider? 

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Nine incredible interactive YouTube campaigns

I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.

A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.

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http://www.flickr.com/photos/mwichary/

What attracts consumers to take part in social media campaigns?

I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.

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The Royal brand engagement

This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.

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Social video: from birth to stardom

Social networking sites have now taken over as the top destination for UK internet users.

As the growth and reach of social networking continues to dominate our internet usage so too has the ways in which companies are using social media to their own advantages.

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20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

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