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Posts tagged with You Tube

41% of Super Bowl ad searches during game made via mobile: infographic

Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.

A post  on the company's blog states that this is up from 25% for the same time period on the day before.

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MENA Stats: Social media and sharing trends

It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.

The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.

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YouTube CEO says it may launch subscription service

YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.

The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.

During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.

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YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

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YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

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SOPA: the sad but honest truth

The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web's development, and not for the better.

Given the impact this dark and misguided legislation would have on the internet economy, it's no surprise that many are coming together to do what they can to ensure it doesn't become law.

The media is starting to pay attention, and SOPA supporters like GoDaddy are seeing that such support comes at a cost. These things provide some hope that SOPA will be defeated.

Unfortunately, however, the discussion about SOPA is incomplete.

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YouTube releases top 10 most watched videos for 2011

Hot on the heels of Google’s 2011 Zeitgeist, YouTube has released a list of its most-watched videos in the UK this year.

Surprisingly the top spot isn't taken by a cat, but is filled by a talking dog, followed closely by a T-Mobile advert that took advantage of the buzz surrounding the royal wedding.

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YouTube acquires licensing firm RightsFlow

YouTube has acquired RightsFlow, a company that helps songwriters, recording artists, labels, distributors, and online music services set up licensing and royalties arrangements.

Announced via a blog post on Friday, David King, YouTube product manager wrote that, “Smart copyright management is an important part of this online video service - it helps songwriters and performers to be appropriately compensated for their works, while also allowing for those works to be used in new ways.”

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YouTube launches new homepage with focus on channels

YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.

The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.

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Video content: learning from the amateurs (specifically, Benton)

This probably seems like 'newsjacking'. It might be. I'll try to get to bottom of what makes ‘Benton’ so shareable. (For the record, I know it's actually 'Fenton').

People in the digital industry are obsessed with memes because they spend all their days on the internet.

And it’s obviously clear that the recreation of this level of ‘sharability’ is the holy grail for brands, who find it difficult to convince the customer to suspend their disbelief when being sold to.

Some sources point to a shared piece of content being three times more likely to be viewed than a ‘paid’ piece. Below I attempt a cod analysis of ‘Benton’, to find out what makes him so sharable, along with some famous examples of adverts and video content that apply the same principles.

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New YouTube design leaked

Business Review USA has taken screenshots of what looks like a leak of Google’s new design for YouTube.

Art Director Freddie Pierce noticed the updates, which point towards an enhanced social media experience throughout.

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