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Posts tagged with You Tube

While Pinterest's popularity surges, questions about legality surface

While Facebook struggles with f-commerce, a younger upstart, Pinterest, may be the next big thing in social commerce. The service, which is an "online pinboard" that allows users to "share things you love", is surging in popularity.

But there may be a downside to increased popularity, as some are questioning whether the service is promoting copyright infringement on a massive scale.

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Does the size of branded videos matter?

Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.

This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.

But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?

In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.

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What is social TV? Not Google TV or YouTube says NBC rep

Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.

Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.

So what is social TV?

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YouTube pushes music in latest UK ad campaign

YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.

Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.

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YouTube adds cars and travel to its channel line-up

YouTube has launched two new motor channels to add to its ever increasing range of original content.

The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.

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41% of Super Bowl ad searches during game made via mobile: infographic

Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.

A post  on the company's blog states that this is up from 25% for the same time period on the day before.

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MENA Stats: Social media and sharing trends

It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.

The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.

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YouTube CEO says it may launch subscription service

YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.

The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.

During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.

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YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

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YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

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SOPA: the sad but honest truth

The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web's development, and not for the better.

Given the impact this dark and misguided legislation would have on the internet economy, it's no surprise that many are coming together to do what they can to ensure it doesn't become law.

The media is starting to pay attention, and SOPA supporters like GoDaddy are seeing that such support comes at a cost. These things provide some hope that SOPA will be defeated.

Unfortunately, however, the discussion about SOPA is incomplete.

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