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Posts tagged with Win Back Email Campaign

Can win-back email campaigns help reactivate lapsed customers?

‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.

Win-back emails are those that try to rekindle relationships with recipients that haven’t opened a brand’s marketing messages for a sustained period of time.

Personally I can’t recall ever having received an email from a brand that was specifically trying to ‘reactivate’ me, and the Return Path report does concede that win-back campaigns aren’t all that common.

In fact Return Path could only identify 33 retailers that implemented win-back campaigns between 1 April 2013 and 31 January 2014.

However there are certainly benefits to running this type of email campaigns, not least that it helps to maintain a clean email list.

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