Posts tagged with Website Optimisation

Page load speed: 14 valuable tips for ecommerce managers

It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don’t mark the webpages down for usability.

But what does this mean? What are the techniques you need to use to achieve this? And if you’re not technical, how can you make sense of the jargon to make sensible decisions?

In this blog, I look at the most common causes of slow page loads speeds, which will hopefully give ecommerce managers a useful starting place.

When I started out in ecommerce, I didn't get this at all but i've spent time learning over the years to ensure that I know what questions to ask and what to look for.

You don't have to grasp the detail of the technical implications to understand the essentials and that for me is something all ecommerce managers must master.

34 comments

Using a framework to manage your website optimisation

website optimisationIt’s essential to understand what influences website visibility in search engine results. Algorithms update frequently and strive to provide the best customer experience, so the demands on website owners to match this aspiration has increased accordingly.

Site optimisation is more than pure SEO: it is a blend of technical, marketing and customer service skills that aim to satisfy the demands of search engines and customers.

0 comments

Charles Nicholls of SeeWhy on driving your web conversion with retargeting

Reach for your ecommerce buzzword bingo card and you'll see 'website optimisation' and 'conversion analysis' bang in the middle. Behind the industry buzz there is a genuine commercial challenge:how do you turn your visitors into customers and increase the profitability of your web channel? Retargeting is one technique to help deliver results.

Retargeting is the process by which a website owner contacts a customer who has abandoned their conversion (whatever that conversion might be) in order to continue the communication and encourage that customer to take further action. Retargeting is more popular in the US than the UK. However, UK companies are starting to wake up to the commercial value that retargeting via email can play in their website optimisation.

Having had the opportunity to work with and learn from the brains behind SeeWhy, I asked founder and conversion optimisation blogger Charles Nicholls to share his expertise on the value of retargeting for UK web owners.

4 comments

Speed still counts for web users, but not for IE8

Erick Schonfeld of Techcrunch yesterday reckoned that IE8 fares poorly in the browser speed stakes, and contests that it is key for Microsoft to retain market share. 

He wrote: “Speed is really everything. Without speed, all the other features fall by the wayside. We’ll have to wait for new independent speed tests to see how IE8 stacks up, but speed does not appear to be its strong point.”

Nice observation, but I’m not so sure that browser speed matters for the majority of web users. Techies and internet fiends will spot the difference, for sure, but how many tech-savvy people do you know that still use IE?

0 comments