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Posts tagged with Webex

Why I hate webinars, and the importance of copywriting for UX

Webinars are annoying, ultimately, because we are designed for face to face communication. However, they are extremely useful if your colleagues and customers are ‘global’.

There are many annoying things about webinar tech, but most of them centre on UX. And central to UX is getting your language right.

Webex, as my chosen example, simply didn’t work with a good copywriter when laying out its back-end and webinar UI. I can’t speak for others such as Adobe Connect, as I haven’t used them myself.

I don’t think Webex is attempting to appear natty or complex, using slightly mystifying words or combinations of words. It’s just badly written.

Here are some examples:

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