Posts tagged with Web Design

premier league logo

How Premier League club websites are changing: A Swansea and Stoke case study

The football season is well and truly under way and very happy am I.

If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.

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balenciaga product listings

Luxury ecommerce review: Is Balenciaga's 'normcore' website more than a gimmick?

In March 2017 Balenciaga launched a new website which is pretty remarkable as far as web design goes.

You can see the homepage in the screenshot below. The rest of the website has the same utilitarian aesthetic and frankly looks as if the brand decided that the agency wireframes looked just fine as they were.

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brief

Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.

The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.

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23 examples of duotones and colour filters in web design

Duotones were one of the trends we identified in web design for 2017.

I've rounded up 23 examples of websites using duotones (or sometimes gradients, colour filters or a classy monotone / grayscale).

There are various reasons these effects abound, notably allowing informational websites to use authentic photography without distracting from navigational elements or important copywriting.

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dance

Five examples of meaningful motion in web design

At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of Material Design.

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vr not permitted

10 sensible web design trends for 2017

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?

The answer is that web design trends in 2017 should be all about meeting the user's needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

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southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

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Oooh, cars! We review the new Lamborghini website

Lamborghini launched a new website at the beginning of September.

We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?

Here, I examine what works, what doesn't, and what's up for debate.

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mobile search

23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

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oasis gif

10 ecommerce UX treats on the new Oasis website

The new Oasis ecommerce website has lots of novel features that are worth noticing.

Luckily, I've compiled them here for all UX enthusiasts to enjoy.

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royal family website

Confusing UX: The new Royal Family website reviewed

My editor pointed out that this article might just be treason.

Low-level treason, but treason nonetheless.

Well, now you know the lengths to which I will go to champion good UX.

Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.

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ai

15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.

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