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Last week I posted some tips for brands wishing to engage with their customers via social media. It would appear to have been well received and I hope it helped provoke some thought around this subject.
One tip which received a lot of attention was "Forget ROI" and because this appeared to be a hot topic of interest, I thought I'd offer a little more detail and context around this and provide some further thought of how a return (in some shape or size) could be measured and then used to build a business case. I hope it helps.
Reevoo provides reviews for retailers like Currys and Tesco, and launched its own website last year. It has recently had a revamp, including a new homepage and updated product pages.
The Reevoo website gathers together a wide range of product reviews, and should be a good resource for online shoppers, so how does it shape up?
Brands seeking to engage their consumers via social media seem to be misunderstanding the whole concept of social media itself. It's for the people, by the people and business needs to recognise this. The consumer now has the power, and consumers in numbers can carry a lot of influence.
The main article covers five misconceptions that brands appear to have around the area, such as ROI expectations and the risks associated with getting involved.
I've also offered ten tips for those businesses wishing to engage with their target market through social media, which I hope are useful. If you're an organisation that is chosing to ignore the soial media phenomenon I'd like to draw your attention to the last tip, entitled Do It! Enjoy the read...
One might make the argument that of all the Wall Street personalities who made names for themselves in the internet boom of the late 1990s and in the bust that soon followed, Morgan Stanley's Mary Meeker was the most important.
The BBC has released the results of its experiment with in-text links, and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.
As Patrick talked about on Monday, 2009 may turn out to be the year for mobile internet, and companies need to be thinking about their mobile strategies.
Some websites have already adapted well to the use of mobile internet, but others seemingly have a long way to go. A new ebook (pdf) from dotMobi takes a look at the best and worst on the mobile web.
Here are a few best practice tips for mobile websites...
I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.
I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.
How do you measure the success of an online business, given the current economic climate?
E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.
Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.
Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions...
Last month Facebook apparently offered Twitter $500m worth of its stock to buy it. Mark Zuckenberg is a known fan of Twitter, having described its ‘model’ as ‘elegant’ at this year’s Web 2.0 Summit.
Following on from an earlier article on how universities are failing to educate students on the career opportunities available in the internet industry, here’s a how-to guide on how to break in through the back door.
Firstly, don’t wait for your university to catch up. Asking some questions to your lecturers might help the students of the future, but I doubt it will help you in the near term. You’re going to have to figure this out for yourself.
Thankfully there is a wealth of information available to help you do this, as well as some fantastic support networks. Employers will admire your gumption.
Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool.
Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.