Posts tagged with Voice Search

mococoa

Why Google Home ads are like The Truman Show and the future is better CRM

Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."

Complete mood killer.

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Three ways brands can breach the attention barrier in 2017

Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  

This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.

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alexa echo

The problem with voice user interfaces like Amazon Alexa

What innovation will bring the next step change in customer experiences?

Of all the candidates mooted over the past few years (augmented reality, the internet of things, 3D printing, blockchain), voice user interfaces in digital personal assistants is as good a bet as any.

But despite the success of early entrants such as Alexa, could voice-user interfaces be flawed?

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faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.

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seo

SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

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google voice search

Google voice search update: In pictures

I was going to write a post titled 'Google Voice Search: What does it mean for marketers?'

But then I realised it would be apt to sum up Google's update with as few written words as possible.

It's great fun exploring Google's voice search and knowledge graph, so here's my summation of Google's update through some choice screenshots.

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Q&A: Will Critchlow on the future of search

Will Crtichlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. 

We enjoyed his presentation at last year's Future of Digital Marketing conference so much that we invited him back to speak at tomorrow's event. 

I've been asking Will for a quick preview of his presentation, and his views on the future of search, and more broadly, the direction that Google is taking as a company.

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