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Posts tagged with Vine

27 of the best branded Vines from June 2014

It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.

We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).

So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.


How delectable is Dunkin’ Donuts’ social media strategy?

From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts has been doing phenomenal work since it landed on social five years ago.

The brand’s Vines regularly turn up in 'best branded Vines round-ups', its Twitter account is often held up as a great example of interaction and its Instagram is a dangerous place to be if you have even a tiny amount of room left after lunch.

Not all the channels have been winners for Dunkin’ Donuts however, some of them are looking a little under loved and under developed. Perhaps this is a testament to the brand’s desire to give any new channel a go, and realising that ultimately not all channels are for every brand.

Or is there room for every brand on every channel? It takes research and no small amount of trial and error to develop the right tone of voice and tailor content accordingly. 

Let’s begin with Facebook and Twitter, Dunkin’ Donuts first forays into the rocky road of social media back in 2008, before checking out the newer channels.


10 stellar examples of NASA’s social media strategy

It’s not all just gob-smacking pictures of intergalactic phenomena and breathtaking rocket launches, you know.

Well alright, a lot of it is, but the National Aeronautics and Space Administration (apologies for the condescension pub-quiz fans) goes far beyond mere image re-appropriation from its vast archives.

How far beyond you ask? Where no one has boldly gone before? You ask again, straining to keep a straight face.

Well to that I say “your cheap and easy reference demeans us both, and you know it.”

Here are some social media goodies from NASA.

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Why is LEGO’s social media strategy so outstanding?

LEGO is one of the most beloved brands on the planet. 

Its ability to remain popular for more than eighty years is a testament to the quality of the product and the strength of imagination it fosters in every generation.

To remain relevant in the last couple of decades is certainly attributable to its many licenses and partnerships with equally loved properties. Star Wars, Harry Potter, The Simpsons.

This year has seen perhaps its biggest success so far with The LEGO Movie, a triumph of content marketing that has completely dominated the marketing world.

Almost every media outlet and publisher including us (this is now my fourth article in a row about LEGO), produced content around The LEGO Movie, not just because it’s topical, but because there is so much love for the brand.

It was incredibly apparent how every article written about it radiated with positivity and nostalgia.

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20 of the best branded Vines from May 2014

It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.

We have everything here from nuclear lizards, ultra-low budget remakes of classic car chases to some mind-bending perspective fun.

So strap yourself in for exactly two minutes of entertainment. Longer if you stop to read my various witterings.


18 of the best branded Vines of April 2014

It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.

Did anyone used to watch that Jasper Carrot thing from years ago where he would sit on a stool and present weird adverts from around the world?

I suppose this is a bit like that, only this is probably slightly less interminable and you don’t have to look at Jasper Carrot’s face in between videos.

This is also less of an excuse to parade soft European erotica to a post watershed audience and more of an excuse to show how your brand can use the platform in interesting and engaging ways.

Well I’ve blathered on long enough, here’s the round-up.

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Why is Ford's social media strategy so good?

How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

It seems like a fiction, but the venerable American corporation does some excellent work on many different social media channels, tailoring its output and connecting to each channel’s audience with the right content and tone of voice.

I’m writing this as someone who doesn’t have a particular interest in cars, either from a practical or aesthetic point of view.

However, as someone with a definite interest in great content, over the past few months Ford has definitely piqued my curiosity. Particularly when it comes to social video.

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Rise of the mobile-first social network: US stats

The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops.

According to comScore’s latest research, of the largest social networks, only LinkedIn and Tumblr maintain a majority share on desktop. Newer social networks like Instagram, Vine and Snapchat are almost exclusively used on mobile.

That probably seems a little bit obvious when you consider the fact that those networks are almost entirely camera dependent. In fact Vine only launched a desktop site at the beginning of the year and neither the Vine nor the Instagram desktop sites are particularly user friendly.

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How Vans uses social media: Instagram, Vine, Google+ and Twitter

My choices for highlighting brands which are acing social media right now – Converse, Marvel Comics, GoPro – may give you a small insight into my youth.

A youth spent skateboarding, reading comic books and performing dangerous stunts on camera. Only I didn’t really skateboard, I just hung out with friends who did. I didn’t really perform any dangerous stunts either. We just stayed up all night watching Jackass. I did read plenty of comic books though.

Perhaps this is why I follow so many brands like this on social media. They’re something to remind me of who I really am, or at least who I like to think I was when I was growing up. 

On the face of it, purchasing a pair of low-slung jeans and wearing a back-pack doesn’t necessarily mean any more than buying into a culture, but I make these choices because they go some way to define a part of me.

Vans does an excellent job in tapping into its own cultural heritage and providing a social experience that is in turns aspirational, inspirational and nostalgic. In a mututally beneficial exchange, the brand defines the community and the community defines the brand.

Here we’ll be taking a look at the best of Vans’ social media channels.

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16 best branded Vines for March 2014

Here are March's very best branded Vines, including efforts celebrating the month's biggest events: the rise of the selfie, St Patrick’s Day and, uh, Flappy Bird.

Alright, March isn’t too event-heavy, but still there’s some great Vining going on.

This month I’ll try and highlight brands that we haven’t covered as of yet. Sure Samsung, Oreo and Disney routinely knock them out of the park, but these do tend to overshadow other brand’s efforts.

With a total running time of one minute and 20 seconds, welcome to the smallest show on Earth:


How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.

Frozen’s win in the Best Animated Feature category at the 2014 Oscars is surprisingly the first time the studio has ever won the award in its 13 year history. The critically well-received film is also about to overtake Toy Story 3 as the world’s highest grossing animated film ever. Things are looking up for the 91 year-old company. 

In terms of its online presence, according to data collected by Starcount, Disney was the second most popular brand in social media. The top spot was taken by Samsung, which I’ve already discussed in how Samsung owns social video

So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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10 of the best branded Instagram videos of February 2014

Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.

Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?

It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.

I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection. 

So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.