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Posts tagged with Video

How can marketers benefit from mobile search?

There are major differences between the results that search engines deliver on phones and computers.

How can marketers structure their search strategy to maximise results?

Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.

Echoing this, search queries on mobile devices grew five-fold in the last two years, according to Google.

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toolkit

The SME content creation toolkit for images, video and text

I've kept this list simple and it's a fairly accurate idea of what I use day-to-day.

I didn't use any of these tools when I started working on the Econsultancy blog. I'm still not an advanced content creator but I do have some small tricks up my sleeve.

Take a look at this list of tools to aid you in your image, video and text travails.

Enjoy!

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philips bluetube

TheCHIVE and Philips: why mobile and video works

Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer.

Finally, social is the environment in which brands encounter the consumer.

These were the assertions of Russell Zack of Kaltura, speaking at a recent IAB event on digital transformation.

Here are some more tidbits from his presentation including two examples of brands that are doing video and mobile well right now.

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Tools

A mini-guide to evaluating new digital marketing tools

Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising. 

The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.

I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.

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smartphones disrupting video capture

Five technologies that are changing the way brands make content

Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.

If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…

Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.  

That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.

The following are just five examples of the kinds of companies that are driving this change.

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Which types of content are most important for ecommerce?

Content marketing has been a hot topic in digital for more than a year, but many brands still struggle with the challenge of how to integrate content seamlessly into the ecommerce experience.

One of our recent surveys found that only 38% of in-house marketers have a defined content marketing strategy, despite 76% saying they are producing significantly more content than they were 12 months ago.

To help brands overcome these challenges Econsultancy and EPiServer have published a new report entitled Where Content and Commerce Collide. 

It examines how digital content can be combined with ecommerce in order to create more engaging and successful websites.

One of the sections in the report, which is based on interviews with UK content and ecommerce professionals, investigates which types of content are most important for driving conversions.

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play icon

The emergence of real-time video on social media

Amplification has been a big word in social media for over a year now and Twitter's Amplify product allows advertisers and broadcasters to push photos and video through Twitter Cards.

Facebook has reduced the reach of organic posts from companies and is consequently providing a clearer proposition to advertisers, particular with some of its mobile and location-based products.

Grabyo is a UK company that provides a video platform working with Twitter (through Twitter Amplify) and Facebook to allow sharing of real-time video clips on social media. 

In a new report, the company has analysed 2,500 clips of live TV shared on social by major broadcasters and rights holders between September 2013 and March 2014.

Here are some of the findings.

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David Ogilvy's 10 top tips for video scriptwriting

In September of 1982, David Ogilvy, often regarded as the father of modern advertising, sent an internal memo to the employees of his agency.

In it, he outlined 10 tips for great writing. While these tips aren’t specific to scriptwriting, they are certainly applicable.

His wisdom on the subject is timeless. 

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stars and stripes

10 US digital marketing statistics we've seen this week

How many video views has Buzzfeed accrued? How many CMOs are on Facebook (and how many priests)? How has the reach of organic posts on Facebook declined?

These are just some of the delights from the US digital marketing statistics we've seen this week.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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How to create videos that produce ROI

More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth. 

There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads.

Once you take away the cats and fails (and the cat fails), the viewing figures are often far from impressive. It’s not a case of film it and they will watch.

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Why 2014 is crunch time for video content marketing

Last year was a remarkable one for content marketing. Come the start of this year, 93% of B2B marketers were using content marketing as part of their overall marketing strategy, and achieving some significant substantial successes.

As a result, hopes are high this year, with 90% of marketers convinced that content marketing will become more important over the next 12 months.

But the industry currently stands at a crossroads. Marketers may be increasing their spend this year, but only guarantees of concrete return-on-investment (ROI) will give brands the confidence to maintain this momentum and commit more of their precious budgets in the future.

There’s clearly a strong case for investing more in owned content strategies, but there’s never been more pressure for content to produce results.

So why has 2014 become a make-or-break period for content marketing?

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dollar-shave-club-pushing-warehouse-leader

96% of consumers find video useful when buying online

Online video is increasing in importance and effectiveness when it comes to purchase decisions.

Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

This research comes from a new study by Animoto, designed to explore how online video impacts consumer decisions and drives brand engagement for small businesses. 

I discussed the power of video embedded landing pages a few months ago in 10 excellent video-embedded landing pages

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.

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