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Posts tagged with Ux

Nine examples of search tools from automotive websites

I've looked at search and comparison tools on automotive sites in the past, and there was a lot of room for improvement. 

Some automotive brands, accustomed for so long to the dealership sales process, were slow to adapt to and take advantage of ecommerce. 

Now, with some stats suggesting that up to 94% of people are researching cars online before purchase, the online user experience is all important. 

Here are some examples from the major automotive brands. 

4 comments
LA

30 little things I love about the new Virgin America website

Virgin America's new website manages to turn booking a flight into a joyous process.

That tells you all you need to know about how good this website is.

Here I've picked out 30 good bits. I urge you, of course, to read this post, but go and check out the website yourself for some great design inspiration.

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minimalist

Five influencers of clean and simple web design in publishing

Designing usable and enjoyable experiences for people online, across devices, is defining business change.

It's no surprise then that some of the most visited posts on the Econsultancy blog concern web design.

Chris Lake has traditionally written about web design trends for the year, with eight of his 18 trends for 2014 pointing towards minimalist design.

These were flat UI, mobile first, minimalist navigation, monochrome and hypercolour (perhaps summed up as high contrast), cards and tiles, bigger images and fixed position content.

I wanted to write a simple post highlighting key examples of clean and simple web design from publishing.

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What is the future of user-interface design?

Recently I’ve been building a few apps for fun in my spare time.

Doing so has got me thinking about various design elements, and where online design might be heading.

Currently flat design is ruling the roost, but it may not always be that way...

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micro machines

Six brilliant bits of micro-copy you can implement today

Microcopy is one of those things that is hard to define (how does it differ from regular or maxicopy?) but you know it when you see it.

There's a loyal following of UX bods behind these kind of microinteractions and how they can be enhanced with little pieces of finely judged copywriting.

I've written about it before (see previous post on micro-copywriting), but thought I should thrown down some of the finest examples of this fine art.

These are bits of copy most websites could implement somewhere, and without precluding the need for testing, I'm sure they will improve performance.

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Digital banking insight from three leading Norwegian banks

Norway is a digital savvy market and has one of the highest smartphone penetration rates in the world (68%).

The digital banking solutions are at the forefront and customer adoption rates are high.

As a result developments and trends seen here may be things that will be launched in other mature markets. 

In this article we give you a rundown of some of the latest developments in the Norwegian market which we hope will be interesting for anyone working with digital banking strategy and developments.

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le coq tennis

Six of the best image-led ecommerce sites

Not everybody loves a hero image or a carousel. But imagery is a continuing trend in ecommerce.

Whilst brands don't want to compromise load times, the increasing uptake of tablets and their use for shopping means that images can help a site stand out.

A browsing experience is a lot more fun, and arguably realistic, with some big imagery thrown in.

Here are six websites that hit those retina-popping notes of colour on their homepages and beyond.

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Booking.com: the most persuasive selling page in the world?

In my last article, I asked whether Booking.com is the most persuasive website in the world.  

Now I want to provide more insights on how it is delivering content on a crucial page in the browsing journey: the hotel detail page. 

If you’d like to read more about the persuasive techniques used on the search results page, take a look at my article titled Booking.com improving conversion with best practice persuasive design.

7 comments

Where are luxury brands going wrong online?

The recent Harvey Nichois site redesign received some criticism for its perceived lack of a luxury feel, and its 'middle of the road' look. 

It seems that luxury brands and retailers are to be judged by slightly higher standards than more 'mass market' businesses, so how do they handle this? 

In a two part post, I'll look at what makes a site luxurious, and where some brands are going wrong...

16 comments
google chrome logo

12 essential Google Chrome Extensions

Make internet browsing an entirely customisable experience with these helpful (and only occasionally distracting) Chrome extensions.

Save time, increase productivity, block keywords from your social media channels, improve your internet security, measure stuff you never knew you wanted to measure, add doges everywhere!… There are thousands of apps and extensions that can enhance your use of the internet.

These are just a handful available right now that may improve your experience...

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spotify redesign multi-platform

Spotify launches slick redesign but has the UX improved?

Spotify began rolling out a brand new redesign for its users last week. It’s a sleeker, darker, apparently much improved revamp across all three of its platforms: web, desktop and mobile.

Apparently both YouTube and Apple will be launching similar subscription based streaming services this year so Spotify’s multi-platform redesign seems like an early attempt to set the pace.

I took a look at the previous incarnation of Spotify just over a month ago in Seven reasons why I love Spotify and 17 why I don’t. I use Spotify more than any other music platform (I actually use them all on an almost weekly basis) and I couldn’t function without its unlimited access to 20m songs and ability to sync playlists to multiple devices.

However I am profoundly aware of its limitations and frustrations. Just a few UX tweaks here or there could massively improve the experience. 

There’s an argument to say that because Spotify never really had any competition, it didn’t have to worry too much about improving its functionality. However with Google Play, Beats Music and now iTunes and YouTube launching rival services, it’s time for Spotify to up its game.

Let’s see if the redesign has done just that?

9 comments
premier inn multi-channel

Premier Inn’s superior multichannel experience

Premier Inn has topped the latest Multichannel Benchmark study from eDigitalResearch, which compared 17 online travel websites and their respective desktop sites, mobile sites and mobile apps.

According to the research, the UK hotel brand scored well across the board, but excelled in terms of booking process, design and usability.

It’s been a good year for Premier Inn’s digital transformation. Last April David Moth reviewed its new iPad app and found that its “stripped down design and simple usability” made it a useful tool for business travellers.

The owner of Premier Inn, Whitbread, has also attributed its use of social proof as part of the reason why profits rose much higher than analysts’ predictions last year.

Here’s a look at the eDigitalResearch benchmark, followed by our own thoughts on Premier Inn’s multichannel win.

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