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The mobile web continues to grow, with reports over Christmas showing mobile commerce account for 37% of all online retail sales.
Brands are improving the mobile experience for users. Heck, we've even launched a responsive website.
However, there are still many pitfalls for mobile internet users.
Here, I've rounded up some of the UX problems I've encountered recently...
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.
This week: Ikea.
We published our 17 crucial web design trends for 2015 a couple of weeks ago, and this is the first in a series of posts looking at each trend in a more in depth manner.
This week, the meeting point between flat design and skeuomorphism: material design.
Asia-Pacific is an important region for Western ecommerce retailers hoping to expand their businesses beyond their own domestic markets.
China is the most obvious target due to the sheer size of its population and the growing popularity of ecommerce in the country.
However other APAC nations shouldn’t be ignored as they can also provide new revenue streams.
If you were looking for examples of retailers that have really nailed online shopping, you wouldn’t expect to have to look much further than goliaths John Lewis and Debenhams.
But what is the secret of a fabulous online shopping experience, is it about mimicking the in-store experience? Or about offering facilities that shops can’t provide?
Micro UX is a small element in a product’s design, focused entirely on a single task.
These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user.
Here we’ll be finding out how these little details can make a big difference.
Did you miss out on the bargains of Black Friday? Perhaps in an effort to catch up you’re reading this in between filling your online Christmas shopping basket.
If so, you’re in good company as today is Cyber Monday which typically has the biggest online sales of the year.
I’m going to set out my prejudiced little stall immediately: I hate booking cinema tickets online.
In terms of annoying outdated UX, booking tickets for all the major cinema chains is up there with pagination, full-page takeover ads and reading our old non-responsive site on a mobile.
I looked at the major players Odeon, Vue and Cineworld earlier in the year and each provided a frustrating experience, full of unnecessary distractions and barriers to purchase.
A fresh approach to email or an unnecessary overhaul of something that doesn’t need fixing?
Of course it’s attitudes such as the latter which means we’ve been stuck with the same boring old umbrella design since the 18th century.
Gmail Inbox is a new email app that wants to hit the reset button in terms of what we expect from an email account. It’s a year zero if you will, or to use Gmail’s expression, ‘a fresh start’.
Inbox is still in beta testing at the moment and you can only access it if you have an invitation. You can request one here. In the meantime a very generous colleague let me have their spare invite over the weekend, so I could offer you this sneak peek.
Following the relaunch of its ecommerce site at the end of 2013, Halfords online sales have risen 13.7% from the same time last year.
As reported in Internet Retailing last week, Halfords’ online sales represented 12.2% of its total retail sales. Conversion rates have risen by 19% and 92% of online orders were collected in store through its click and collect service.
Impressive figures that certainly position Halfords as a successful multichannel retailer, but what makes the Halfords online experience particularly conducive to improving its revenue?
Recently we’ve featured Halfords in various articles related to ecommerce - social customer service, guest checkouts click and collect - and to be honest this retailer hasn’t come out particularly well.
Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade.
I had the pleasure of speaking to him yesterday, and we discussed the progress of usability, the challenges of providing a great experience across different devices, and the best methods for testing sites.
Manchester City is at the forefront of digital in the footballing world.
What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.
Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.
Let's take a closer look at the City App.