{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Ux

A/B Testing

Five ways user insight improves A/B testing

A/B Testing is more successful when it is driven by insight from users, but how should you go about incorporating it?

3 comments

35 examples of ecommerce best practice from Hobbycraft

Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.

So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.

Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.

12 comments

How well do online opticians focus on user experience?

There are two things you should know about me: Number one - I wear glasses. Number two - I love it when traditionally difficult-to-use services in the offline world are digitally transformed.

There are probably some more things too, but none of them appropriate to this post.

Recently I went through the rigmarole of booking an eye test and ordering contact lenses through a high street retailer. 

I realised that during all of the telephone calls and repeated visits to my not-quite-so-local branch, that most of this experience could be carried out much more conveniently online.

4 comments

Improving the multichannel customer experience

Whether you realise it or not, your company is in the user experience business.

Putting users at the centre of your strategy is key to a successful multichannel approach.

Here are five guiding principles to help you get it right.

3 comments

Ocado vs. Sainsbury's: customer journey comparison

Despite the increase in online grocery sales over the past few years ecommerce still only accounts for a fraction of the overall market.

This means there's huge growth potential for digital sales in this industry, but are the UK's major grocery retailers positioned to take advantage of it?

4 comments

15 neat UX touches from my favourite comparison sites

Price comparison sites basically offer you nothing.

They have no products to sell, they merely act as a middleman for other brands and services.

0 comments

UX design for restaurants leaves a bad taste in the mouth

If you’re trying to sell food, nothing’s more important than the menu. 

Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus

4 comments

How does FatFace's responsive site shape up?

FatFace has revealed that its Christmas 2014 ecommerce sales were 25% up on 2013, whilst December sales were 13% up.

2 comments

23 reasons why mobile users will abandon your site

The mobile web continues to grow, with reports over Christmas showing mobile commerce account for 37% of all online retail sales

Brands are improving the mobile experience for users. Heck, we've even launched a responsive website

However, there are still many pitfalls for mobile internet users. 

Here, I've rounded up some of the UX problems I've encountered recently... 

22 comments

Ikea: the customer journey from search to checkout and beyond

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.

This week: Ikea.

7 comments

What is material design? 10 pioneering examples

We published our 17 crucial web design trends for 2015 a couple of weeks ago, and this is the first in a series of posts looking at each trend in a more in depth manner.

This week, the meeting point between flat design and skeuomorphism: material design.

1 comment

Singaporean vs. Western ecommerce design: what are the UX differences?

Asia-Pacific is an important region for Western ecommerce retailers hoping to expand their businesses beyond their own domestic markets.

China is the most obvious target due to the sheer size of its population and the growing popularity of ecommerce in the country.

However other APAC nations shouldn’t be ignored as they can also provide new revenue streams.

0 comments