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Posts tagged with Ux

What is material design? 10 pioneering examples

We published our 17 crucial web design trends for 2015 a couple of weeks ago, and this is the first in a series of posts looking at each trend in a more in depth manner.

This week, the meeting point between flat design and skeuomorphism: material design.

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Singaporean vs. Western ecommerce design: what are the UX differences?

Asia-Pacific is an important region for Western ecommerce retailers hoping to expand their businesses beyond their own domestic markets.

China is the most obvious target due to the sheer size of its population and the growing popularity of ecommerce in the country.

However other APAC nations shouldn’t be ignored as they can also provide new revenue streams.

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Debenhams splash promo Christmas homepage

Battle of the behemoths: John Lewis vs Debenhams

If you were looking for examples of retailers that have really nailed online shopping, you wouldn’t expect to have to look much further than goliaths John Lewis and Debenhams. 

But what is the secret of a fabulous online shopping experience, is it about mimicking the in-store experience? Or about offering facilities that shops can’t provide? 

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What is micro UX? 14 joyful examples

Micro UX is a small element in a product’s design, focused entirely on a single task. 

These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user. 

Here we’ll be finding out how these little details can make a big difference.

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Fight Club! Toys R Us vs Smyths

Did you miss out on the bargains of Black Friday? Perhaps in an effort to catch up you’re reading this in between filling your online Christmas shopping basket.  

If so, you’re in good company as today is Cyber Monday which typically has the biggest online sales of the year.

Ahead of this landmark day, we decided to take a look at two major toy retailers, which have both an online and offline presence: Smyths and ToysRUs

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Can a new platform disrupt the way we book cinema tickets online?

I’m going to set out my prejudiced little stall immediately: I hate booking cinema tickets online.

In terms of annoying outdated UX, booking tickets for all the major cinema chains is up there with pagination, full-page takeover ads and reading our old non-responsive site on a mobile.

I looked at the major players Odeon, Vue and Cineworld earlier in the year and each provided a frustrating experience, full of unnecessary distractions and barriers to purchase.

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Gmail Inbox review: does email need a reboot?

A fresh approach to email or an unnecessary overhaul of something that doesn’t need fixing?

Of course it’s attitudes such as the latter which means we’ve been stuck with the same boring old umbrella design since the 18th century. 

Gmail Inbox is a new email app that wants to hit the reset button in terms of what we expect from an email account. It’s a year zero if you will, or to use Gmail’s expression, ‘a fresh start’.

Inbox is still in beta testing at the moment and you can only access it if you have an invitation. You can request one here. In the meantime a very generous colleague let me have their spare invite over the weekend, so I could offer you this sneak peek.

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Halfords: the customer journey from search to checkout

Following the relaunch of its ecommerce site at the end of 2013, Halfords online sales have risen 13.7% from the same time last year.

As reported in Internet Retailing last week, Halfords’ online sales represented 12.2% of its total retail sales. Conversion rates have risen by 19% and 92% of online orders were collected in store through its click and collect service.

Impressive figures that certainly position Halfords as a successful multichannel retailer, but what makes the Halfords online experience particularly conducive to improving its revenue?

Recently we’ve featured Halfords in various articles related to ecommerce - social customer service, guest checkouts click and collect - and to be honest this retailer hasn’t come out particularly well.

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Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade. 

I had the pleasure of speaking to him yesterday, and we discussed the progress of usability, the challenges of providing a great experience across different devices, and the best methods for testing sites. 

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iPad app review: Manchester City's digital ambition is clear to see

Manchester City is at the forefront of digital in the footballing world.

We've written about MCFC a lot and found there are plenty of clubs that are way behind. That's understandable, given the gulf in finances between some teams.

What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.

Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.

Let's take a closer look at the City App.

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door closer

15 delicious UX micro-interactions or 'clunks' from iPhone apps

The clunk is nothing to do with being clunky.

A clunk is, as defined by Ashley Friedlein, a door clunk, a design detail within the user experience that lends a user satisfaction. It could be called a micro-interaction. The clunk is feedback, it's often skeuomorphic.

I had fun using the few apps on my iPhone 4S to find some features that embody the clunk. Some of them are pretty simple but see what you think and please add your own.

NB: I'm aware that my header image is a door closer (designed to avoid the clunk).

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Think customer first, not mobile first

There's been plenty of talk about the need for a 'mobile first' strategy, and this does make sense at the moment, as mobile use overtakes desktop for many sites.

However, the long-term thinking should be around the customer's needs rather than the device.

At the moment, that does mean mobile in many cases but this may not be how your customers will access your site in years to come. 

Who knows how customers will use your site in a few year's time. Maybe even on watches... 

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