Posts tagged with Ux

25 excellent UX examples from ecommerce sites

It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service. 

For retailers, however, the challenge lies in giving potential buyers the best possible user experience (UX) to ensure they make it all the way to the checkout. 

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Matalan targets online market with Matalan Direct: site review

Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.

I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it. 

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16 awe-inspiring immersive websites

Lose yourself in a world of web design gorgeousness with these incredible online experiences.

Some are single-serve only, designed to help attract attention or investment. Some were built purely on a creative whim, designed to inspire others to experiment.

Others are fully immersive experiences, where you have to devote significant time to explore the highly detailed worlds on offer.

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Nowhere to hide: new privacy rules demand new thinking in UX design

The cookie law. Wasn’t that a car crash? 

Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.

Whose fault was that? 

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How hotel websites can improve the booking experience

Though 72% of people would book directly with hotel sites if the price is right, the user experience on offer is variable.

A new report from Triptease looks at user preferences when booking hotels online, and contains some useful tips. 

Here's a selection from the report, and some I've added... 

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Google result for mobile friendly home page

Mobilegeddon one month on: five rules of thumb

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site.

One month on, what's actually changed?

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Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

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Three basic ways marketers are growing email lists that you can learn from

The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.

Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.

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The ultimate guide to digital design roles

Design has never been more important to the success of digital products, but when it comes to finding the right designers, many companies struggle.

One of the biggest reasons for this: they don't know which kind of designers they need. 

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A/B Testing

Five ways user insight improves A/B testing

A/B Testing is more successful when it is driven by insight from users, but how should you go about incorporating it?

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35 examples of ecommerce best practice from Hobbycraft

Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.

So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.

Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.

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How well do online opticians focus on user experience?

There are two things you should know about me: Number one - I wear glasses. Number two - I love it when traditionally difficult-to-use services in the offline world are digitally transformed.

There are probably some more things too, but none of them appropriate to this post.

Recently I went through the rigmarole of booking an eye test and ordering contact lenses through a high street retailer. 

I realised that during all of the telephone calls and repeated visits to my not-quite-so-local branch, that most of this experience could be carried out much more conveniently online.

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