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Posts tagged with Ux

Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search


14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 


Data visualization: 14 jaw-dropping examples

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. 

The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  

With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. 


What does 'improving customer experience' mean?

Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present?

Well, it can mean a lot of things and, as part of Econsultancy's latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in the coming year.

So, what aspects of CX are companies looking to in 2016?


Ecommerce checkout progress indicators: essential, not optional

We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. 

I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.

So they might as well assume they’ve got a long way to go, get bored and give up.


Habitat's new mobile site: Great UX, poor content

Habitat’s traffic has increased by 35% in the past year, and 50% of its customers use mobile and tablet devices to make purchases. 

As a result, Habitat decided to revamp its site with a mobile audience in mind

I thought I would have a dig around the new site to see how well it performs. 


23 creative examples of hover states in ecommerce UX

Everybody loves a bit of interaction with a website. Although scrolling experiences aren't for everyone, mouseover effects have been established for a long time.

As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.

Of course, these are on desktop, where most ecommerce sales occur (for now).


16 thought-provoking digital marketing stats from the past week

Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.

So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week. 


Shazop review: designer comparison site is clunky on mobile

Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.

The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.

Here's the full website review.


Predicting the biggest ecommerce trends in 2016

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.

If you want to try our other flavours, we've done SEO, contentprogrammatic advertising and UX.


What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

1 comment

UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.