Posts tagged with Ux

trip advisor

Why TripAdvisor's UX is head and shoulders above OTAs

After booking a few hotel rooms recently, I thought it worth making some notes about why TripAdvisor is the only aggregator I feel truly comfortable using. 

Unsurprisingly, it is the reviews on TripAdvisor, the service's raison d'être, that prove so compelling to me. But there are a few other notable features, too.

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What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

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bulb

Energy brand Bulb is doing great things with UX (here are five examples)

Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. 

Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.

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terika from foolproof

A day in the life of... a principal UX researcher

Terika Seaborn-Brown is a Principal Consultant at Foolproof. And this is a day in her life...

 (Don't forget to check out the Econsultancy jobs board if you're looking for a new role yourself.)

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hannah locke

A day in the life of... a head of experience design

Hannah Locke is Head of Experience Design at Proximity London. And this is a day in her life.

Remember, if Hannah's day seems more exciting than yours, you can always check out the Econsultancy jobs board.

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notepad

How communication theory will help you write better microcopy (& make better products)

I recently went to a talk at Zone by Mikael Krogerus and Roman Tschäppeler in which they promoted their excellent new book, The Communication Book. 

As a UX writer, I’m naturally interested in communication. All the microcopy I produce needs to communicate the right information in the right way at the right time. So I was keen to hear about the theories they’ve spent years researching and testing.

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apple music

Spotify UX vs. Apple Music UX: How do they compare?

As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.

There are two major players that account for 110 million subscribers globally and make up 32% of the US market for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.

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Top Task Management process

How managing your customer's 'top tasks' can deliver a better experience

It's a safe bet that the amount of information online will just keep growing forever, like an ever-expanding digital universe.

But continuously adding more content to your own website may actually harm your user experience and your business unless it's done with your customers' goals in mind.

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Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...

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How will Open Banking affect UX?

On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. 

Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. 

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ui

UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

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post its

What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.

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